Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Site launch checklist

As you prepare to publish your site, use this list to ensure everything is ready for visitors and search engines.

To help you budget your time, we've labeled some items as optional. These can help make a site feel truly yours, but aren't as necessary for getting your site up and running. For example, a custom 404 page makes your site look more polished, but if you don't create one, there's a default 404 page already set up for you. You can always continue to fine-tune your site after you publish it.

To get the perspective of a few friends or colleagues before publishing, set and share a site password.

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Step 1 - Perfect your site's design and style


  • Set your site title (always) and add a logo (optional). Logos replace site titles, but the site title will still appear in other places, like search results.


Step 2 - Finalize your pages


  • Set a homepage and ensure the style and text reflects your brand. Since this is the first thing visitors see when arriving at your domain, it's the best place to make a good first impression.
  • Check that your navigation menus are in the order you want. To move them, drag and drop them around the Pages panel.
  • Read through the text on every page at least once. Check for typos, broken links, and placeholder text from demo content.
  • Check URL slugs for all pages. If you changed any page titles, you may want to edit the slugs to match.
  • If you've added a collection page, check that its fonts and colors are consistent with the rest of your site. See our tips below for blog, events, and portfolio pages. (Store pages are covered in Step 6.)


  • Ensure each page's size is below 5 MB. Large pages affect your site's mobile compatibility and overall loading speed.
  • Create a custom 404 error page in case visitors end up in the wrong place.
  • Consider if there are pages your visitors will be looking for that you haven't yet created. For inspiration, visit our guides on About and Contact pages, or our site topic guides.

Step 3 - Check images



Step 4 - Check domains and integrations



  • Consider using our Google Workspace integration to create email addresses for your custom domain.
  • If you've already set up a custom email address, it's a good idea to send a few test emails to ensure your inbox is working.

Step 5 - Optimize for search engines

Go through our SEO checklist to ensure your site is optimized for search engines. For example, ensure every page has an SEO description.

Step 6 - Check your online store setup

If your site has a store page, ensure it's ready for customers.



Step 7 - Publish

When you're ready to share your site with the world, visit Publishing or hiding your site.

After making your site public, check the following things.



  • Visit your site on different mobile devices and browsers to ensure your visitors' experience is consistent no matter how they get to your site.
  • After people start visiting your site, use our built-in analytics tools and Google Analytics integration to track site traffic and check for trends.
Tip: Treat your site as a work in progress. After publishing, you can continue to customize and add content. Even if your site stays mostly the same, it's good to check periodically to ensure the information is still correct and any links to other websites haven't broken.

Step 8 - Promote your site after publishing (optional)

When your site is live, here are some tips for promoting it:

Blog page checklist

For blog pages:

If you're using your blog page to host a podcast:

Events page checklist

For events pages:

  • Review the main landing page.
  • Open each upcoming event and review its images, text, times, and links.
  • Add additional page sections to include more content.

Portfolio pages checklist

For Portfolio pages:

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