Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Adding products to your store

Add products to a store page to create a Squarespace Commerce store.

There are four different product types in Squarespace:

You can sell physical and service products as one-time purchases or subscriptions.

This guide applies to version 7.0 and version 7.1.

Note: Ensure your products comply with Section 1.2 of our Product Specific Terms. If you're accepting payments with Stripe or PayPal, ensure your products meet PayPal's Acceptable Use guidelines and don't appear on Stripe's list of prohibited businesses.
Commerce is a premium feature available in Business and Commerce plans.

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How Squarespace organizes products

Products in Squarespace stores are organized in two parts: store pages and product details pages.

Store pages

Store pages are browsable collections of products. The page includes key details about each product, usually the title, price, and if it's sold out. Clicking on a specific product opens its details page for additional details. To learn more about styling store pages, visit Styling store pages.

You can have multiple store pages on your site. All stores have store pages.


Tip: Product Quick View displays additional details without leaving the store page.

Product details pages

Every product in a store page has its own details page, which includes additional images, variant drop-down menus, and a button for purchasing the item. Product details pages are sub-pages of a store page. To learn more about styling product details pages, visit Styling store pages.


Step 1 - Add a store page

How you add a store page depends on which version of Squarespace your site is on.

  1. In the Home menu click Pages.
  2. Click the + icon, then select Page from the page menu.
  3. Click Store.
  4. Select a store layout.

If you already have a store page, you’ll see a page asking you to confirm whether you want to add a new store page or a new product category. It’s possible to add multiple store pages in version 7.1, but we recommend adding all of your products to a single store page. Then add product categories to automatically organize products into filtered pages, which display in a navigation on your store page. To learn more about product categories, visit Organizing Products.

To add more content to your store page, visit Page sections.

  1. In the Home menu, click Pages.
  2. Click the + icon, then select Store from the page menu.
  3. Add a page title, then press Enter.

You can also click the the gear icon that appears when you hover over the page title to configure your page's settings.

Step 2 - Add a product

After creating at least one store page, you can start adding products.

Each store page can have up to 10,000 products. To add a product on the computer in version 7.1:

  1. In the Home menu, click Pages.
  2. Click a store page, then click the + icon. You can also click the + icon in the Inventory panel, then choose the store page.
  3. Select a product type. It isn't possible to edit this after creating a product.


To add a product on a computer in version 7.0:

  1. In the Home menu, click Pages.
  2. Click a store page, then click the + icon. You can also click the + icon in the Inventory panel, then choose the store page.
  3. Select a product type. It isn't possible to edit this after creating a product.

Each store page can have up to 200 products.

Tip: To expand or collapse the panel, click the vertical line halfway down the page.


To learn about adding products in the Squarespace app, visit Managing your store in the Squarespace app.

Product types

Choose from these product types when adding a new product. You can only add physical and service products on mobile.

Physical Merchandise, apparel, and any other physical goods that you ship or deliver to customers. These can be a one-time purchase, or a subscription. If you sell physical products, you'll need to add at least one shipping option to your store.
Digital Ebooks, audio files, and any other digital downloads you sell. When a customer purchases a digital product, they're sent a download link that's active for 24 hours after the link is first clicked.
Service Classes, consultations, events, or any other service you offer. Unlike physical goods, service products aren't shipped to customers, so they don't require shipping methods or a shipping address at checkout. These can be a one-time purchase, or a subscription.
Gift Card Gift cards are unique digital codes that recipients can use as payment in your online store.


If you are eligible, you can turn any physical or service product into a subscription to charge customers on a recurring basis. You can only create subscription products on a computer. To learn more, visit Subscription products.

Step 3 - Add product details

Add product details to the fields in the product editor.

Note: We recently updated the product editor, so the steps in this guide might not match what you see on your site. You can switch to the new product editor at any time, or follow the steps in Using the classic product editor if you aren’t ready to switch.

Name, description, and image

Use the Add product name, Add description, and Add images fields to add information for your product.

Multiple images display as thumbnails on the product item view. You can also add variant images after you add product options. To learn more about where product images display, visit Product images.

To add alt text, hover over an image, click the ... icon, then click Edit metadata.


Featured image

After uploading product images, click Featured image to add a featured image. Featured images represent the product in most areas of your site, so it's best to use the image you want customers to see first.

Digital products

Click Upload file to add a file to digital products. This file is sent to customers when they purchase the product. To learn more about requirements for digital files, visit Digital products.

Pricing and inventory

Set the product price in the Price field. If the product is on sale, switch the toggle on beside On sale, then set the sale price. 

Set the product's stock level in the Quantity field. This number automatically adjusts after orders and returns. If the product has unlimited stock, switch the toggle on beside Unlimited quantity.

To set a custom SKU, click the automatically assigned SKU number to edit it.


You can sell different versions of the same product with unique pricing, images, and stock levels. For example, a shirt that comes in multiple colors or sizes. Under Variations, click Add to add different product options and variants. For detailed steps, visit Adding product variants.


You can set product-specific tax rates in your store. To do this, you'll set up automatic tax rates and add a tax category to each product. If you haven't yet set up tax rates, click Add Extension to Sign up for TaxJar and connect our TaxJar extension. Doing this lets you set up automatic tax rates in the US. After it's connected, in the Tax Category field, search for and select a tax category that corresponds with the product type.

To learn more about product-specific sales tax, visit Setting up automatic tax rates in Squarespace Commerce.

Tags and categories

Tags and categories help shoppers find what they're looking for. You can add tags and categories in the Organization section.

After adding categories to products, the categories create automatic navigation on your store pages. The style of this navigation varies. To learn more about tags and categories, visit Organizing products.


To highlight specific products in the summary block, switch the toggle on beside Featured product. This is useful if you want to display multiple products from different collections in one location. 

To learn about adding product details in the Squarespace app, visit Managing your store in the Squarespace app.

Step 4 - Save

When you're finished, save the product.

Hover over Done and click Save & Publish to publish the product to your store page. This sets the product as available for purchase.

Schedule a product

Instead of publishing a product right away, you can schedule it to appear on your site later, at a time you specify. This is a great option if you release new product lines periodically and want to promote a new collection all at once.

To schedule a product:

  1. Hover over Done and click Schedule.
  2. Set the date and time when the product will be visible.
  3. Click Apply.

If you already published the product:

  1. Open the product.
  2. Click Edit product.
  3. Scroll to Organization and click the Visibility drop-down menu.
  4. Click Scheduled

Scheduled products have a Scheduled status in the Product and Inventory panels. On the product’s scheduled date, the status will change to Visible.

The scheduled date and time are based on your time zone set in Language and Region Settings, not a visitor’s local time. To ensure your products publish when you want them to, ensure your Language and Region Settings are correct.

To learn how to save products in the Squarespace app, visit Managing your store in the Squarespace app.

To learn how to schedule products in the app, visit Editing products.


Customize the product's URL and add an SEO title and SEO description to help search engines connect customers with your product.

Click SEO and URL to preview the way your product appears in search results. Click Edit to customize the URL and SEO title and descriptionClick Apply.

Tip: You can optimize SEO for your products by connecting the Smart SEO extension. While we work with third-party services to ensure Squarespace Extensions work properly, extensions fall outside our scope of support. We can help with connecting or disconnecting your extensions. For all other questions, contact the extensions provider directly.

Social share

When you share a link to the product on social media, the product's featured image displays by default. To share a different image on social media, click Social share, then click Add image to upload an image. Click Apply.

More options

Beyond the basics, your site includes other options to help you customize your products. 

Product reviews

Add Etsy product reviews to your site using our Etsy importer. Click Product Reviews, then click Import from Etsy, and follow the steps to import your reviews. For the full steps to import Etsy reviews, visit Adding product reviews.


To make the product a subscription, which renews regularly at a chosen interval, click Subscription. Set the renewal frequency, then click Save. To learn more, visit Subscription products.

Custom forms

Click Custom forms to create a custom product form for customers to complete before they can add the product to their cart. For help with this, visit Creating a custom product form.

Advanced shipping

Add the product weight and dimensions to use Carrier Calculated Shipping, which is an advanced shipping option that determines the shipping cost based on the product’s size. Click Advanced shipping, set the dimensions, then click Apply.

Related products

Enable related products to display similar products based on category on the Product Details page. Click Related products, then select the category from the drop-down menu.

Custom button

Products display an Add to Cart button by default. Click Custom button to edit this text. 

Social accounts

You can connect a social account to your site to publish your store’s content on social media. Click Social accounts to go to the Connected Accounts panel. To learn more, visit Connecting social accounts.

Additional info

Click Additional Info to add more details to the product's page using blocks. To learn more, visit Adding additional information to products.

Limited availability labels

Let customers know when your products are low in stock by enabling limited availability labels. When a product dips below an inventory threshold, you can display a label next to the product on the store page, product blocks, summary blocks, and product details page.

The option to buy multiple service products

By default, customers can only buy one service product at a time. If you sell tickets to classes or workshops, check Let customers buy multiple service products in your checkout settings so customers can buy multiple service products at once.

Duplicate the product

You can duplicate a physical or service product to quickly create and customize a new, similar product. Click the ... icon at the top of the product editor and click Duplicate. To learn more, visit Duplicating products.

Delete the product

To permanently delete the product, click the ... icon at the top of the product editor and click Delete.

Style the store page

You can customize your Products Page's layout and design with your site's style options.

  • If you have multiple store pages, style changes apply to all of them to create a consistent look.
  • Your site may support additional features, such as banner images or page headers, that affect how the store page looks.

See Styling store pages for more help.

Shopping cart

The shopping cart icon shows the number of items in a customer's cart, lets customers view their cart, and leads to the checkout page.

How your shopping cart icon displays depends on which version of Squarespace your site is on.

The shopping cart icon displays by default, even when the shopper has no items in their cart. Edit your site header to disable it or change its design. To learn more, visit Shopping cart icon display.

When a customer adds a product to their cart, they'll see the shopping cart button appear. Some templates, like Brine, display the shopping cart button when the cart is empty.

If the shopping cart button doesn't appear on your site, ensure Express Checkout is disabled and check that the cart isn't hidden.

You can style the cart in some templates.


Product limits depend on your site’s version, and the method you use to add products to your store.

  • Products - In version 7.1, you can add up to 10,000 products per store page. In version 7.0, the limit is 200.
  • Variants - The number of variants each product can have depends on how you add products to your store. You might use the new product editor, the classic editor, or the .csv importer. Use the table below to find the per-product variant limit for each method.
Method Variants, images, and SKUs per product
New product editor 250
Classic product editor 100
.csv importer 250

You can switch between the new product editor and the classic editor at any time.

Character limits:

  • Categories - 25 characters
  • Product names - 200 characters
  • SKUs - 20 characters
  • Tags - 80 characters

File size limits:

  • Product images should be smaller than 5MB.
  • Digital product files can't exceed 300MB.
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Adding products to your store