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Adding products to your store

Add products to a Products Page to create a Squarespace Commerce store.

There are three different product types in Squarespace:

How Squarespace organizes products

Generally, products in Squarespace stores are organized in a two-part hierarchy: Products Pages and then product item pages.

Products Pages

Products Pages are browsable collections of products. The page includes key details about each product, usually the title, price, and if it's sold out. Clicking on a specific product opens its item page for additional details.

You can have multiple Product Pages on your site. All stores have Products Pages, and their designs and style tweaks vary by template.

Note: Certain templates include Product Quick View to display additional details without leaving the Products Page.

Product item pages

Every product in a Products Page has its own item page with details about it, including additional images, variant drop-down menus, and an Add to Cart button. Product item pages are sub-pages of a Products Page.

Step 1 - Add a Products Page

In the Home Menu, click Pages.

Click the + icon to add the Products Page.

Select Products.

Add a page title, and then press the Enter key on your keyboard.

Note: You can also click the that appears when you hover over the page title to configure your Page's Settings. 

Step 2 - Add a product

After adding at least one Products Page, you can start adding products. There are two ways to add products: Directly to a Products Page or from the Inventory panel.

Products Page

Select a Products Page and click the icon.

Inventory

In the Home Menu, click Commerce, and then click Inventory.

Click the Add Product button.

Then, select the Products Page on your site where your product will be added.

Note: A Products Page can contain up to 200 products.

Step 3 - Select the product type

Select a Product type from the Select Product Type window. It isn't possible to switch product types after creating a product.

Physical Merchandise, apparel, and any other physical goods that you ship or deliver to customers. If you sell physical products, you'll need to add at least one shipping option to your store.
Digital Ebooks, audio files, and any other digital downloads you sell. When a customer purchases a digital product, they're sent a download link that's active for 24 hours after the link is first clicked.
Service Classes, consultations, events, or any other service you offer. As opposed to physical goods, service products aren't shipped to customers, so they don't require shipping methods or a shipping address at checkout.

Step 4 - Edit the product information

From the Item tab, use the NameImage, and Description fields to add information for your product. 

Note: Product names must be 200 characters or fewer.

Click the Upload images arrow in the image field or drag and drop images from a folder on your computer to add images for the product. You can add multiple images.

Note: You can hover over an image and click the to add alt text.

Note: Multiple images will display as thumbnails. This design can be customized with the Style Editor. It's not possible to associate specific images with variants. Selecting a variant from a drop-down menu won't change the featured image.

Step 5 - Add tags and categories

Click the Tags or Categories link to organize your products with tags and categories.

After adding categories to products, the categories create automatic navigation on your Products Pages. The style of this navigation varies by template. To learn more, visit Organizing products.

Note: There is a 25 character limit for categories and an 80 character limit for tags.

Step 6 - Edit pricing, variants, and upload digital products

Physical & service products

Select Pricing & Variants to define attributes for your product.

You can define each of the following options.

SKU This is the inventory identifier for your product. Squarespace creates one automatically, but you can change it to a SKU that matches your inventory format. SKUs have a 20 character limit. A single product can have up to 100 SKUs.
Pricing This allows you to set the price customers will pay for the product with additional options for sale pricing.
Stock Define the number of units available with an option to set an Unlimited stock value.
Weight Allows you to set a weight value in pounds for each item.
Dimensions Allows you to set the dimensions in inches for each item.
Note: Services don't have a physical weight or dimension and don't require the Weight and Dimensions fields.

Dimensions

Dimensions affect shipping prices if you use Carrier Calculated Rates via USPS. To learn more, visit Using carrier-calculated rates via USPS.

Variants

For Physical and Service products, this area allows you to define multiple variants for a product. You can have up to 100 variants for a single product. To learn more, visit Adding product variants.

Digital

For Digital products, use the Pricing & Upload tab to set a price and upload your file. To learn more about requirements for digital files, visit Digital products.

Note: The file size limit for digital products is 300 MB.

You can set the price of the product, and set a sale price if you wish to offer one.

  • Price - This defines the normal price for your product.
  • On Sale - Check this box to set the product as On Sale.
  • Sale Price - When you check the On Sale checkbox, the product will be listed with this sale price instead of the normal price.

Step 7 - Save

Click the Save & Publish button to publish the product to your Products Page. This sets the product as for purchase.

Note: To schedule the product to publish to your live store later, click Save (but not Save & Publish). To learn more, visit Scheduling products.

Style the Products Page

You can customize your Products Page's layout and design in the Style Editor. Style tweaks may vary between Products Pages and product item pages.

To open the Style Editor, while on a Products Page or product item pages, go back to the Home Menu, click Design, and then click Style Editor.

  • Click any area of the page in the preview to display only the style tweaks available for that area and hide the rest.
  • If you have multiple Products Pages, style changes will apply to all of them to create a consistent look.
  • Your template may support additional features, such as banner images or page headers, that affect how the Products Page looks.

Products Page styles fall into one of three categories, depending on the template:

  • Classic - The original Products Page
  • Advanced - Includes more features like Image Zoom, Quick View, and advanced hover options
  • Unique - Supports template-specific Commerce features

Additional options

Beyond the basics, there are additional options so you can customize the products in your store.

Add additional information

Click the Additional Info tab to add more details to the product's page using blocks. To learn more, visit Adding additional information to products.

Create a custom product form

You can create custom forms for customers to complete before they can add a product to their cart. For help with this, visit Creating a custom product form.

Add a thumbnail

The first product image you add is set as the thumbnail image by default. You can click the Options tab to change the thumbnail image. The thumbnail image represents your product in Product Blocks, Summary Blocks, and when you share the product on social media.

Set product URL

The Product URL provides a direct link to the product. The Product URL will match the product name if no custom URL is specified.

Create a custom button

Products display an Add to Cart button by default. You can change this text in the Options tab by checking Use Custom Add Button Label and entering new text.

Note: If you enable Use Custom Add Button Label and don't enter new text, a blank button will display.

Set as a featured product

Featured Product is a filter used by the Summary Block to highlight specific products. This is useful if you want to display multiple products from different collections in one location. To enable this, in the Options tab, check Featured Product. Then visit Summary Block overview for detailed instructions.

Share on social

Spread the word about your products by pushing them to social networks. Click the Social tab to set up the social options. Toggling your social services to ON will automatically push the product to the selected social networks when you publish the product.

Note: You can add a Share Button to let your customers share your Products on Facebook, LinkedIn, Tumblr, Twitter, Reddit, Pinterest, and more. For help with this, visit Adding share buttons.

Duplicate the product

You can duplicate a physical or service product to quickly create and customize a new, similar product. Click Duplicate at the bottom of the Edit Product window to create a copy. To learn more, visit Duplicating products.

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Adding products to your store