Note: While our most popular guides have been translated into Spanish, some guides are only available in English.
Using Squarespace Analytics

Squarespace Analytics is our built-in analytics platform that gives you insight into how your site is performing. With Analytics, you can get a clear picture of your visitors and their behavior, through visual reports covering statistics like page views, conversion, sales, referrers, and popular content.

Note: We recently renamed Metrics to Analytics. 

Cover Page Analytics

The Analytics panels in the Cover Page plan give you insight into visitor traffic to your landing page.

  • Traffic Overview - General data on visitor traffic, including page views, visits, and audience size
  • Mobile Usage - Browsing trends by device and operations system 
  • Referrers - Where visitors come from when they visit your page
  • Search Engine Queries - Some search engine terms used to reach your page
  • Activity Log - A searchable list of every time a visitor accessed your page in the past seven days. Includes IP addresses.

Website Analytics

Analytics panels in the Website plans focus on engagement, content, and general visitor behavior. If you sell products, the Sales Overview panel includes Commerce data.

  • Traffic Overview - General data on visitor traffic, including page views, visits, and audience size
  • Mobile Usage - Browsing trends by device and operations system 
  • RSS Subscribers - An estimation of your total RSS subscribers by feed
  • Referrers - Where visitors come from when they visit your site
  • Popular Content - The most popular content on your site by page views
  • Search Engine Queries - Some search engine terms used to reach your site
  • Site Search Queries - What visitors are searching for on your site
  • Activity Log - A searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.
  • Sales Overview - Basic eCommerce data designed for websites
Note: The legacy Commerce plan includes these panels.

Commerce Analytics

Commerce Analytics include advanced reporting on revenue and conversion so you can track how your business is doing and identify opportunities for growth. It also includes certain Website Analytics.

  • Overview - A comprehensive dashboard that shows you how your business is performing at a glance.
  • Traffic Sources - Insight into the value various channels--like social, email, and direct traffic--drive to your business
  • Abandoned Cart - Insight into abandoned carts and the success of Abandoned Cart Recovery emails
  • Purchase Funnel - A visual report on your store’s sales funnel and conversion rate
  • Site Search Queries - What visitors are searching for on your site
  • RSS Subscribers - An estimation of your total RSS subscribers by feed
  • Activity Log - A searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.
  • Popular Content - The most popular content on your site by page views
  • Search Engine Queries - Some search engine terms used to reach your site

Review Analytics

  • Analytics is visible to Site Owners and contributors with Administrator and Reporting permissions.
  • Data in Analytics can take up to 90 minutes to refresh.
  • Analytics data can’t be exported at this time.
  • Data filters and date ranges vary by panel.
  1. In the Home Menu, click Analytics.
  2. Click a panel to see the report.
  3. Depending on your plan, the Analytics panel looks like this:

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Using Squarespace Analytics