Squarespace Analytics is our reporting platform that gives you insight into how your site is performing. With Analytics, you can get a clear picture of your visitors and their behavior through visual reports on statistics like page views, conversion, sales, referrers, and popular content.
If you have an online store, Analytics includes revenue, conversion, and cart abandonment data so you can track how your business is doing and identify opportunities for growth.
For common questions about Squarespace Analytics, visit the FAQ.
Before you begin
- Site Owners and contributors with Administrator and Reporting permissions can view Analytics.
- Data in Analytics can take up to 60 minutes to refresh.
- Analytics data can’t be exported at this time.
Availability by plan
- Access to some panels depends on your billing plan.
- Analytics features in some panels depend on your billing plan.
- If your plan doesn’t include certain Analytics features, you’ll see a preview and an opportunity to upgrade.
Open Analytics
- In the Home Menu, click Analytics.
- Click a panel to see the report.
This is the Analytics panel in the Basic Commerce plan:
Abandoned Cart
Get insight into abandoned carts and the success of Abandoned Checkout Recovery emails.
Available in: Website and Commerce plans. On the Website plans, this panel is only available if you have a payment processor connected.
Learn more about Abandoned Cart
Activity Log
See a searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.
Available in: All plans
Learn more about Activity Log
Popular Content
See the most popular content on your site by page views.
Available in: All plans
Learn more about Popular Content
Purchase Funnel
See a visual report on your store’s sales funnel and conversion rate.
Available in: Commerce Basic, Commerce Advanced
Learn more about Purchase Funnel
RSS Subscribers
Analyze the traffic your RSS feed(s) receives, useful for bloggers and podcasters.
Available in: All plans
Learn more about RSS Subscribers
Sales Overview
Note: Previously called Commerce Overview
See how your store is performing at a glance if you sell on Squarespace.
Available in: Website and Commerce plans. On the Website plans, this panel is only available if you have a payment processor connected.
Learn more about Sales Overview
Search Engine Queries
See some search engine terms used to reach your site.
Available in: All plans
Learn more about Search Engine Queries
Site Search Queries
Learn what visitors are searching for on your site.
Available in: All plans
Learn more about Site Search Queries
Traffic Overview
Get insight into traffic and engagement trends and track your audience’s growth over time.
Available in: All plans
Learn more about Traffic Overview
Traffic Sources
If you’re on the Website Personal or Business plan, this was previously called “Referrers.”
See where visitors come from when they visit your site by channel. If you’re on the Commerce Basic or Advanced Plan, you can see how much revenue each channel—like social, email, and direct traffic—drives to your business.
Available in: All plans
Learn more about Traffic Sources