You can use Squarespace to create and manage podcasts. Your built-in RSS feed lets you publish to Apple Podcasts and other subscription services, while your website can help listeners find archived episodes, show notes, and more information about the podcast. This guide explains how podcasts work and steps to create one using Squarespace.
Tip: iTunes Podcasts rebranded as Apple Podcasts.
What is podcasting?
Podcasts are episodic series that use an RSS feed to let listeners subscribe using Apple Podcasts or other subscription services. Since podcast files are available through RSS, subscribers can automatically download new episodes to their computer or mobile device without having to visit a website and check for new content.
An increasingly popular format, podcasts cover a wide range of topics. Although some podcasts are released as videos, podcasting is primarily an audio broadcasting format. Squarespace only supports audio podcasts.
Podcasting with Squarespace
To podcast with Squarespace, follow these steps:
- Set up a podcast Blog Page.
- Add a blog post with your episode using an Audio Block.
- Submit your RSS feed for syndication.
- Continue posting new episodes.
- If your site is in trial, a podcast can't be submitted to or subscribed to via Apple Podcasts. To proceed, upgrade to paid service.
- A podcast can't be submitted to Apple Podcasts if the site is private, if it has a site-wide password, or if the podcast's Blog Page has a page password. To proceed, make the site public and remove your site-wide or page password.
- Squarespace doesn't support video podcasts.
- Squarespace podcast feeds display up to 300 of the most recent posts/episodes. This is the maximum number of episodes that Apple Podcasts supports.
- Audio Blocks have an upload limit of 160 MB.
Sharing your feed
After you’ve set up a Blog Page for podcasting, submit your podcast’s RSS feed to Apple Podcasts so listeners can discover your show and download new episodes automatically by subscribing. Apple Podcasts is the most popular service, and Squarespace automatically formats feeds using the podcasting standards set by Apple Podcasts.
You can also submit your feed to other subscription services, like Google Podcasts, Spotify, and Stitcher. Since there’s no standard format for podcast RSS feeds, how your podcast and its information appears may vary across different services.
You can help visitors find your RSS feed with the RSS Block.
Track your audience with analytics
Use your RSS Subscribers Analytics to measure traffic from Apple Podcasts.
If you’re using a third-party service to monitor podcast analytics, add a URL prefix to each Audio Block to track downloads, listens, and other data for an episode.
Designing a podcast site
You can use Squarespace to create a branded home for your podcast by adding an About page, host bios, detailed show notes for each episode, and more. To highlight recent episodes, you can use a Summary Block.
Your site can also help build community by linking to your social media profiles and encouraging fans to provide feedback through comments. You can view metrics for your podcast using RSS Subscribers Analytics.
All Squarespace templates support Blog Pages and podcasting.
To get started, set up a blog to host your podcast.