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Working with demo content

Each Squarespace template comes pre-loaded with demo pages and content to highlight the template’s strengths and unique features. Use this guide to learn how demo pages work and how to replace and customize demo content with your own.

Watch a video

This video applies to version 7.0.

Before you begin

Understanding demo content

The templates in the template store have demo content that highlights the template’s strengths and unique features. Our design team carefully curates the text and images to inspire you and serve as a springboard for your own ideas.

For example, the Bedford demo content showcases the template's suitability for nonprofits, and its special text and call-to-action buttons on banner images.

The Bedford template's homepage demo content.

Demo content is intended as inspiration only. When building your site, you’ll use tools built into the Squarespace platform to replace the demo text and images with your own unique content.

Tip: The Custom Template creates demo pages based on your answers to design questions. These pages function the same way as demo pages on one of our pre-built templates.

Locating the demo content

Most of the demo content exists as pages in your Pages panel.

In the Home Menu, click Pages.

Demo pages have a Demo label to the page title. The icons next to the page titles tell you the page type, such as Layout Page or Blog Page.

The Demo label appears beside demo pages.

Some templates have additional placeholder demo content like tag lines, footers, or sidebars. Hover over that content and click the Edit annotation to change it.

To find a demo page, tap the Pages icon.

Demo pages have a Demo label to the page title. The icons next to the page titles tell you the page type, such as Layout Page or Blog Page.

Replacing demo content

How you replace demo content depends on which version of Squarespace your site is on and where the demo content appears:

  • Layout Page - Hover over the page preview and click Edit.
  • Collection page - Click the page title in the Pages panel and click Copy Page.
  • Banner image - Hover over each page, click Banner, then click the trash can icon below the image in the page’s settings.
  • Layout Page - Click the page title in the Pages panel, then click Edit.
  • Page section - Click Edit in the top-left corner of the page, then find the section with demo content. Edit the demo block to replace the content.
  • Collection page - Click the page title in the Pages panel. In the pop-up that appears, click Copy Page.
Note: The Squarespace App only supports editing demo Blog, Gallery, Index, and Layout Pages. To edit other demo pages, log into your site on a computer.

To edit a demo page:

  1. Tap a supported page with a Demo label
  2. Tap Edit in the top-right corner.
  3. Tap anywhere on the page to begin editing.

Deleting demo content

If you prefer to build your own pages from scratch, you can delete the demo pages.

In the Pages panel, hover over the page and click the trash can icon.

Hover over a demo page and click the trash can icon to delete it.

Add new pages by clicking the + icon and selecting a page type. To learn more, visit Adding pages to your navigation.

  1. Tap the Pages icon.
  2. Swipe left on any page with a Demo label.
  3. Tap Delete.

You can also delete a page from its Page Settings.

Restoring demo content

You can restore demo pages within 30 days of deleting them. For help, visit Restoring a deleted page.

Switching templates

When you switch templates, the existing demo content is replaced with the demo content of the new template. Any pages you’ve created, including demo pages whose example content you replaced, move to the Not Linked section.

For more information, visit Switching templates.


Can I use the demo content?

No. Per our Terms of Service, template demo content is meant for inspiration only, and you don't have a license to use any sample images or content on your live site. You’ll need to replace the demo content with your own images and text. Besides, using your own content is the best way to ensure that your site expresses your unique vision and brand.

To find great images to build your site, we offer built-in integrations to help you search and add free and premium stock images.

Why do you have demo content?

We've learned that starting with demo content makes building your site easier than starting with a blank template. Also, while all our templates are customizable, we design each one with certain aesthetic goals in mind. The demo content illustrates those aesthetic goals and the type of site that each particular template is well-suited for.

How can I remove the “Demo” label?

Clicking an EditBanner, or Settings button on a demo page removes the "Demo" label. You can then fill the page with your own text and images.

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