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Creating a custom 404 page

Your site automatically displays a 404 or Not Found error message when the server is unable to locate a page, usually due to a dead link or incorrect URL. Customizing your site's 404 page is a great way to let your visitors know what went wrong while retaining the unique aesthetic of your site.

Tip: Redirecting to a 404 page doesn't change the URL in the browser address bar.

View your 404 page

How you view your 404 page depends on which version of Squarespace your site is on.

To view or change your 404 page:

  1. In the Home menu, click Design.
  2. Click 404 Page.

To view or change your 404 page:

  1. In the Home menu, click Design.
  2. Click Not Found / 404 Page.

Your 404 page is automatically set to System Default. This default page lets visitors know why the content may not be appearing, and includes links to your site's homepage and search page to help them find the content they're looking for. It displays this text:

We couldn't find the page you were looking for. This is either because:

  • There is an error in the URL entered into your web browser. Please check the URL and try again.
  • The page you are looking for has been moved or deleted.

You can return to our homepage by clicking here, or you can try searching for the content you are seeking by clicking here.

Create a custom 404 page

To create a custom 404 page that matches the unique style of the rest of your site:

  1. Create a new page and place it in the Not linked section of your Pages panel. 
  2. View your current 404 page, then use the drop-down menu to select the customized page.

On your custom 404 page, include an error message, alerting visitors the page they're looking for can't be found. You may also want to include links to your homepage and search page, like on the default 404 page.

Tip: Folders and index pages can't be used as 404 pages.

Custom 404 pages and SEO

If you build a custom 404 page, you might see a "Soft 404" alert when you verify your site with Google Search console. This doesn't mean there's an issue with your site or its visibility to search engines.

Google flags these pages because they see a contradiction: an indexable page that says it doesn't exist. You can learn more in Google's documentation.

To remove the alert, use the System default 404 page or use no-index tags to hide the custom 404 page from search engines.

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