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Creating a custom 404 error page

A 404 or Not Found error message displays when the server is unable to locate a page, commonly due to a dead link or incorrect URL. Creating a custom 404 page is a great way to let your visitors know what went wrong while still retaining the unique style of your site. 

Note: Redirecting to a 404 error page doesn't change the URL in the browser address bar.

Step 1 - Go to the 404 Error / Page Not Found panel

In the Home Menu, click Settings, click Advanced, and then click 404 Error / Page Not Found.

Step 2 - View the default 404 error page

The drop-down menu is set to System Default by default.

The default 404 page displays this text:

This 404 error page displays when someone tries to open a page on your site that the server is unable to locate. It lets visitors know why the content may not be appearing. It includes links to the homepage or and search option to find the content they're looking for on your site.

Step 3 - Create a custom 404 error page

You can create a new page with a customized message for your visitors. This is a great way to let your visitors know what went wrong while still retaining the unique style of your site.

Create a new page and place it in the Not Linked section. For help with this, visit Adding pages to your navigation.

Tip: Use a Cover Page to make a creative 404 error page with full-bleed images, video backgrounds, bold headlines, or buttons directing visitors back to your homepage.

Step 4 - Set a new 404 error page

Return to the 404 Error / Page Not Found panel. Click the drop-down menu and select the title of your custom 404 Error Page.

When someone visits a URL that the server is unable to locate, they will now be redirected to this page.

You can set any page as your 404 Error Page. However, since visitors will be redirected to this page automatically, we recommend using a custom 404 Error Page to explain the error and avoid confusion.

404 page best practices

What information should I have on my 404 page?

You may want to provide visitors with a message letting them know that the page they're looking for can't be found, so they're not confused by the error they see. You may also want to give them a link to the homepage or the option to search for what they're looking for, like on the default 404 page.

What pages can I use for a 404 page?

You can use almost any page type for a 404 page. We recommending using one that you can customize to fit your needs. For instance, if you have a custom image you'd like to use without any additional text, a Gallery Page would work.

Folders and Index Pages can't be used as a 404 page.

What should my 404 page look like?

The sky's the limit. Just like any page of your website, feel free to customize it to reflect the style and personality of your site as a whole. Get creative and have fun!

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Creating a custom 404 error page