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Verifying your site with Google Search Console

Google Search Console (previously Google Webmaster Tools) is a free service that helps you manage your site's presence in Google search results. Through Google Search Console, you can request that Google index your site, meaning changes you've made can show up in search results sooner.

After connecting Google Search Console, you can check Analytics to see which keywords visitors are using to find your site.

Before you begin

Connect your Google Search Console Account

Follow these steps to verify your site with Google Search Console:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Click Google Search Console.
  5. Log into the Google account you want to connect to your site. If you have multiple Google accounts, ensure you select the correct one.
  6. Click Allow.

You can also connect through the Google Search Keywords panel.

How Google Search Console verifies your domains

Google Search Console verifies your site’s primary domain. This can be your built-in Squarespace domain (example.squarespace.com) or a custom domain (example.com) managed by Squarespace or a third party.

  • Custom domains must be active and properly connected.
  • If you switch primary domains, or add a custom domain after connecting with your built-in domain, reconnect your site to Google Search Console.

Depending on your Secure SSL setting, Google Search Console will verify both the http:// and https:// versions, and add the primary version to Google Search Console. Google Search Console is able to use this information to assign search traffic to your primary domain.

View popular keywords

After connecting to Google Search Console, you can view your top keywords in the Google Search Keywords panel. It may take up to 72 hours for keyword analytics to appear.

To view more analytics, you can log into your Google Search Console account at https://www.google.com/webmasters/tools.

Index your site (optional)

One of the primary uses for Google Search Console is requesting Google index your site. This asks Google's bots to review your site and helps Google update search results with your new content.

There are multiple ways to request Google index your site and its content. We've outlined two options below.

Your site may not appear in search results immediately after your request. Google needs time to process the request, then crawl and index the page. Google relies on a complex algorithm to update site information, so we can’t guarantee Google will index all your changes.

Keep these tips in mind:

  • You can use the URL Inspection tool to see if a page can be indexed and when Google last crawled it.
  • If the steps below don't match what you're seeing in the dashboard, you're probably in the old Google Search Console dashboard. Click Use new Search Console at the top of the dashboard to switch to the new version.
  • Before requesting an index, verify your site if you haven't already.

Index the whole site by submitting a site map

By submitting a site map, you provide Search Console with your site’s publicly available page URLs and image metadata. All Squarespace sites automatically generate a site map. To learn more about site maps in Squarespace, visit Your site map.

  1. On the Google Search Console dashboard, select the site you’d like to index from the property menu in the top left corner.
  2. Click Sitemaps.
  3. Under Add a new sitemap, type sitemap.xml
  4. Click Submit to request Google index your site.

Index specific pages with the URL Inspection tool

With the URL Inspection tool, you can submit individual pages URLs to Search Console. Use this method if you only have a few pages on your site, or if you’ve added new pages to your site that Google hasn’t indexed yet.

  1. On the Google Search Console dashboard, select the site you’d like to index from the property menu in the top left corner.
  2. Click URL inspection.
  3. Enter the full URL of a page that hasn’t been indexed and press Enter or Return.
  4. Click Request Indexing.
  5. Repeat for any additional page URLs.

Warnings and errors

When verifying your site with Google Search Console, you'll see a message showing that parts of your URL are restricted by robots.txt. This is completely normal. We ask Google not to crawl these pages because they’re for internal use only, or display duplicate content that can count against a site's SEO.

To learn more about errors in Google Search Console, visit Understanding Google SEO emails and console errors.

Note: Google Search Console is an advanced third-party service. Squarespace can support you in completing this verification process, but can't offer general help on using Google Search Console. For more help, visit Google's documentation.
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Verifying your site with Google Search Console