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Verifying your site with Google Search Console

Google Search Console (previously Google Webmaster Tools) is a free service that helps you manage your site's presence in Google search results. Through Google Search Console, you can request that Google index your site, meaning changes you've made will show up in search results sooner.

After connecting Google Search Console, you can check Analytics to see which keywords visitors are using to find your site.

Before you begin

  • Remove your site-wide password or page password on your homepage if either are enabled. Passwords prevent Google from indexing your content.
  • If you have a third-party domain, it must be connected properly. For best results, we recommend waiting 72 hours after you connect your domain before you verify it with Google Search Console.
  • Verification with Google Search Console won't work on trial sites. If your site is in trial, upgrade to paid service before continuing.
  • A Google account is required to sign up for Search Console. You can create one here.

Connect your Google Search Console Account

Follow these steps to verify your site with Google Search Console:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Click Google Search Console.
  5. Log into the Google account you want to connect to your site. If you have multiple Google accounts, ensure you select the correct one.
  6. Click Allow.

How Google Search Console verifies your domains

Google Search Console verifies your site’s primary domain. This can be your built-in Squarespace domain (example.squarespace.com) or a custom domain (example.com) managed by Squarespace or a third party. Custom domains must be active and properly connected.

Depending on your Secure SSL setting, Google Search Console will verify both the http:// and https:// versions and add the primary version to Google Search Console. Google Search Console is able to use this information to assign search traffic to your primary domain.

View popular keywords

After connecting to Google Search Console, you can view your top keywords in the Google Search Keywords panel. It may take up to 72 hours for keyword analytics to appear.
To view more analytics, you can log into your Google Search Console account at https://www.google.com/webmasters/tools.

Index your site (optional)

One of the primary uses for Google Search Console is requesting Google index your site. This forces Google's bots to review your site and helps Google update search results with your new content.

If you contact us about updates not appearing in search results, we'll likely recommend that you follow this process.

Note: Google recently released a beta version of a new Search Console interface to some users. These steps require the older interface.
  1. On the Google Search Console homepage, select the site you'd like to index.
  2. On the left dashboard, click Crawl and then click Fetch as Google, which appears as a child menu item below Crawl.
  3. Leave the text box blank and leave Desktop selected in the drop-down menu.
  4. Click Fetch to see the HTTP response Google received from your page.
  5. Click Request Indexing next to your results.
  6. Check Crawl this URL and its direct links. You can submit up to 10 of requests of this kind per month.
  7. Click Go.

The next step is to wait. According to Google, "Once you submit your URL, you might need to wait some time for Google to process your request as well as crawl and index the page. Also, understand that we can't guarantee that Google will index all your changes as Google relies on a complex algorithm to update indexed materials."

Crawl errors

When verifying your site with Google Search Console, you'll see a message showing that parts of your URL are restricted by robots.txt. This is completely normal. We ask Google not to crawl these pages because they’re for internal use only or display duplicate content that can count against a site's SEO.

To learn more, visit Google Search Console robots.txt crawl errors.

Note: Google Search Console is an advanced third-party service. Squarespace can support you in completing this verification process, but is unable to offer general help on using Google Search Console. For more help, visit Google's documentation.
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Verifying your site with Google Search Console