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Adding site and page descriptions for SEO

A meta description, also known as a search description, is the text that appears below a page title/link in search results. Squarespace includes fields for editing your site’s meta description and your pages’ descriptions. Either might appear in search results depending on the search terms used.

Search engines cut off descriptions around 160 characters.

Before you begin

What appears in search results is mostly determined by Google's technology. There's no way to keep the description exactly the same for every potential search. While there are no guarantees, filling in these descriptions across your site might give you more control over how your site appears in search engines.

You can request a re-index using Google Search Console if the wrong information is displaying in search results.


Below is the top result for "Squarespace templates" on Google as of August 2015. This description is pulled from the SEO Description for

Best practices

Visitors read these descriptions to decide if they want to click on your result. To make your site inviting, we don't recommend stuffing your page and SEO Descriptions with keywords in a way that doesn't form cohesive sentences. The best thing you can do is make your descriptions short, relevant, and readable.

Add a site description

Your site meta description, located in the SEO panel, won’t always appear in search results—it depends on what visitors are searching for.

Desktop Mobile

To add a site meta description for your site:

  1. In the Home Menu, click Marketing, then click SEO.
  2. In the Site Meta Description box, enter your description.
  3. Click Save.


To add a site meta description for your site:

  1. In the Home Menu, tap Marketing, and then tap SEO.
  2. In the Site Meta Description box, enter your description.
  3. Tap Save.

Add a page description

Search engines might use your page description in search results if they can’t find more relevant content to a visitor's search terms. Page descriptions are also built into some templates' designs.

Here's how to update a page's description:

  1. On the Pages panel, find the page you want to edit.
  2. Hover over the page title.
  3. Click the next to the title to open Page Settings.
  4. Enter your description in the Description box.
  5. Click Save.
  6. Repeat this process for every page on your site.
Note: Your updated description text won't appear in search results right away. Search engines take some time to re-index your site for new content. To request a re-index, use Google Search Console.


How templates use page descriptions

For all templates, page descriptions may appear in search engine results. In some templates, page descriptions are also built into the site design.

Here's how page descriptions display for each template. Except where noted, the display is the same on desktop and mobile. Templates are grouped by family.

Tip: Page descriptions often display with the page title.

Appears below the banner image on Events, Products, and Regular Pages.

Hide them with the Show Page Titles & Descriptions tweak.

Avenue Appears on Gallery Pages when opened from an Index Page.

Aviator family

Aubrey, Aviator

Descriptions don't display.

Bedford family

Anya, Bedford, Bryant, Hayden

Overlays banner images on Regular Pages and content sections in the Index. Supports special styling options.

Tip: Slideshow banners use image descriptions as the overlay text instead.

Brine family

Aria, Basil, Blend, Brine, Burke, Cacao, Clay, Ethan, Fairfield, Feed, Foster, Greenwich, Hatch, Heights, Hunter, Hyde, Impact, Jaunt, Juke, Keene, Kin, Maple, Margot, Marta, Mentor, Mercer, Miller, Mojave, Moksha, Motto, Nueva, Pedro, Polaris, Pursuit, Rally, Rover, Royce, Sofia, Sonny, Sonora, Stella, Thorne, Vow, Wav, West

Descriptions don't display.

Farro family

Farro, Haute

Descriptions don't display.

Overlays banner, excluding Album Pages.

Hide them with the Banner Content tweak.

Doesn't display on smartphones.

Flatiron Appears on Gallery Pages, and on Regular pages opened from an Index Page.
Forte Descriptions don't display.
Galapagos Descriptions don't display.
Ishimoto Descriptions don't display.

Appears at the top of Regular, Products, Blog, and Events Pages. Hide them with the Page Title/Description tweak.

Always appears within the Index.


Montauk family

Julia, Kent, Montauk, Om

On Gallery Pages, the description always appears on the page.

On Regular, Blog, Products, and Events Pages, and on Index landing pages, the description overlays the banner image. The Hide Page Banner tweak hides the banner and description.

Descriptions on banners don't display on narrow browsers.

Native Descriptions don't display.

Pacific family

Charlotte, Fulton, Horizon, Naomi, Pacific

Displays over banner images for Album, Blog, Events, Gallery, Products, and Regular Pages, excluding Index sections.

Skye family

Foundry, Indigo, Ready, Skye, Tudor

Descriptions don't display.
Supply Descriptions don't display.

Tremont family

Camino, Carson, Henson, Tremont

Page titles display in the page overlay.

For Album, Blog, Events, Products, or Regular Pages, hide the description with the Show Page Title tweak.

For Index and Gallery Pages, use the Show Gallery Overlay tweak to hide the overlay and description.

Wells Descriptions don't display.
Wexley Descriptions don't display.

York family

Artesia, Flores, Harris, Jasper, Jones, Lange, Shibori, York

Display at the top of any page. Hide them with the Show [Page Type] Description tweak.


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Adding site and page descriptions for SEO