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Adding search engine and page descriptions

A search description is the text that appears below a page title/link in search results. Squarespace includes fields for editing your site’s search engine description and your pages’ descriptions. Either might appear in search results depending on the search terms used.

Search engines cut off descriptions around 160 characters.

Before you begin

What appears in search results is mostly determined by Google's technology. There's no way to keep the description exactly the same for every potential search. While there are no guarantees, filling in these descriptions across your site might give you more control over how your site appears in search engines.

You can request a re-index using Google Search Console if the wrong information is displaying in search results.

Example

Below is the top result for "Squarespace templates" on Google as of August 2015. This description is pulled from the SEO Description for www.squarespace.com.

Best practices

Visitors read these descriptions to decide if they want to click on your result. To make your site inviting, we don't recommend stuffing your page and SEO Descriptions with keywords in a way that doesn't form cohesive sentences. The best thing you can do is make your descriptions short, relevant, and readable.

Add a search engine description

Your search engine description, located in the SEO panel, won’t always appear in search results—it depends on what visitors are searching for.

Desktop Mobile

To add a search engine description for your site:

  1. In the Home Menu, click Settings, and then click SEO.
  2. In the Search Engine Description box, enter your description.
  3. Click Save.

To add a search engine description for your site:

  1. In the Home Menu, tap Settings, and then tap SEO.
  2. In the Search Engine Description box, enter your description.
  3. Tap Save.

Add a page description

Search engines might use your page description in search results if they can’t find more relevant content to a visitor's search terms. Page descriptions are also built into some templates' designs.

Here's how to update a page's description:

  1. On the Pages panel, find the page you want to edit.
  2. Hover over the page title.
  3. Click the next to the title to open Page Settings.
  4. Enter your description in the Description box.
  5. Click Save.
  6. Repeat this process for every page on your site.

page-description.png

How templates use page descriptions

For all templates, page descriptions may appear in search engine results.

Here's how page descriptions display for each template. Except where noted, the display is the same on desktop and mobile. Templates are grouped by family.

Adirondack Appears below the banner image (excluding Blog, Gallery, and Album pages) when Show Page Titles & Descriptions is checked in the Style Editor.
Avenue Appears on Gallery Pages when accessed via the Index Page.

Aviator family

Aubrey, Aviator

Descriptions don't display.

Bedford family

Anya, Bedford, Bryant, Hayden

Overlays banner images on Regular Pages. Supports special styling options.

Tip: Slideshow banners use image descriptions as the overlay text instead.

Brine family

Aria, Basil, Blend, Brine, Burke, Cacao, Clay, Ethan, Fairfield, Feed, Foster, Greenwich, Hatch, Heights, Hunter, Hyde, Impact, Jaunt, Juke, Keene, Kin, Maple, Margot, Marta, Mentor, Mercer, Miller, Mojave, Moksha, Motto, Nueva, Pedro, Polaris, Pursuit, Rally, Rover, Royce, Sofia, Sonny, Sonora, Stella, Thorne, Vow, Wav, West

Descriptions don't display.

Farro family

Farro, Haute

Descriptions don't display.
Five

Overlays banner when Banner Content is set to Page Title Description in the Style Editor (excluding Album pages).

Doesn't display on smartphones.

Flatiron Appears on Gallery Pages, and on Regular pages accessed via the Index Page.
Forte Descriptions don't display.
Galapagos Descriptions don't display.
Ishimoto Descriptions don't display.
Momentum Appears at the top of Regular, Products, Blog, Events, and pages within the Index Page.

Montauk family

Julia, Kent, Montauk, Om

Overlays banner images. On Gallery Pages, description appears on the page.

Descriptions on banners don't display on smartphones.

Native Descriptions don't display.

Pacific family

Charlotte, Fulton, Horizon, Naomi, Pacific

Overlays banner image for pages outside the Index Page.

Skye family

Foundry, Indigo, Ready, Skye, Tudor

Descriptions don't display.
Supply Descriptions don't display.

Tremont family

Camino, Carson, Henson, Tremont

Appears in the page overlay on all pages.

Wells Descriptions don't display.
Wexley Descriptions don't display.

York family

Artesia, Flores, Harris, Jasper, Jones, Lange, Shibori, York

Appears on the page when Show [Page Type] Description in the Page section of the Style Editor is checked.
Note: Your updated description text won't appear in search results right away. Search engines take some time to re-index your site for new content. To request a re-index, use Google Search Console.
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Adding search engine and page descriptions