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Adding site and page descriptions for SEO

Meta descriptions, also known as search descriptions, are short pieces of text that describe your site's content. Meta descriptions show below the page title in search results if the search engine doesn't find content more relevant to a visitor's search terms.

For control over how your descriptions appear in search results, you can edit these fields:

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Before you begin

  • What appears in search results is mostly determined by Google's technology. There's no way to keep descriptions exactly the same for every potential search. While there are no guarantees, filling in these descriptions will influence how your site appears in search engines.
  • You can request a re-index using Google Search Console if the wrong information is displaying in search results.
  • Search engines cut off descriptions around 160 characters.

Best practices

Visitors read these descriptions to decide if they want to click on your result. To make your site inviting, we don't recommend stuffing your page and SEO Descriptions with keywords in a way that doesn't form cohesive sentences. The best thing you can do is make your descriptions short, relevant, and readable.

Add a site description

Your site meta description won’t always appear in search results—it depends on what visitors are searching for.

To add a site meta description:

Desktop Squarespace App
  1. In the Home Menu, click Marketing, then click SEO.
  2. In the Site Meta Description box, enter your description.
  3. Click Save.

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  1. Tap the Settings icon.
  2. Tap SEO.
  3. In the Site Meta Description box, enter your description.
  4. Tap Save.

Add SEO descriptions

We recommend adding SEO descriptions to every page on your site. Search engines will show these descriptions in search results if they can’t find content more relevant to a visitor's search terms.

To add an SEO description for a page:

  1. In the Home Menu, click Pages.
  2. Hover over the gear-icon for that page to open page settings.
  3. In the SEO Description box of the SEO tab, enter your description.
  4. Click Save

SEO descriptions aren't available for collection items, such as blog posts or individual product items. Homepages use the site meta description instead.

Tip: The text should be short and readable (50-300 characters), and describe the content of the page. This is a great place to add keywords.
Note: Your updated description text won't appear in search results right away. Search engines take some time to re-index your site for new content. To request a re-index, use Google Search Console.

Add page descriptions

The page description appears on your site in some templates. In most cases, you only need to add the SEO description. The page description is useful if your template displays page descriptions on your site, and you want the search results title to say something different.

To add a page description:

Desktop Squarespace App
  1. In the Home Menu, click Pages.
  2. Hover over the gear-icon for that page to open page settings.
  3. In the Page Description box of the Basic tab, enter your description.
  4. Click Save
  1. Tap Pages.
  2. Tap the page.
  3. Tap the ... icon.
  4. In the Description box, add your description.
  5. Tap Save.

Repeat this process for every page on your site.

How templates use page descriptions

Page titles and page descriptions display on your site in some templates. In other templates, they don't display. To learn more, visit Page titles and descriptions by template

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Adding site and page descriptions for SEO