Find the best option for saving visitor data collected from form submissions.

When you add forms to your site, you select where visitor forms go when they're submitted. We refer to the place where your forms get sent as the form storage. Usually, your form storage is a third-party service, like an email address or a spreadsheet. If you use Squarespace mailing lists for newsletter subscribers, you'll manage storage directly from your Squarespace site.

In this guide, you’ll learn about different form storage options. If an “Add storage to this form” message appears, follow this guide.

Watch a video

Storage options

Below, review the list of possible storage options for forms on your site. Not all options are available for every form type. To learn more about each option, click the link:

• Squarespace mailing lists - Add subscribers to mailing lists for Squarespace Email Campaigns
• Form submitters list - Add form block submitters and their submissions to Squarespace's built-in contact management feature
• Email address - Send form submissions to an email address
• Google Drive - Send form submissions to a spreadsheet in Google Drive
• Mailchimp - Send form submissions to an audience in Mailchimp or sync your Commerce store's orders, products, and customer information
• Zapier - Use form submissions to trigger actions in other apps through Zapier

Keep in mind:

• At least one storage option is required per form. If you don't select a storage option, the form won't have a place to send submissions, and visitors won't be able to submit the form.
• As a backup, you can select multiple storage options for a form. For example, you can send new form block submissions to an email address and connect the form to Google Drive.
• Squarespace mailing lists and the Contacts panel are the only options that store submissions within your Squarespace site. For other storage options, submissions pass through your Squarespace site directly to those options.

Squarespace mailing lists

Email Campaigns is an add-on subscription available on all website plans. To get a sense of how Email Campaigns works, you can build and send campaigns on a free trial before subscribing.

Squarespace Email Campaigns is Squarespace's built-in email marketing feature. To build an audience for your campaigns, connect a form to Squarespace. This stores email addresses in mailing lists within your site so you can send on-brand newsletters and campaigns to your subscribers.

Supported forms

Squarespace mailing list storage is available for:

• Newsletter blocks
• Newsletter signup at checkout
• Promotional pop-ups
• Cover page newsletter signup (version 7.0)

Connect a form to a mailing list on Squarespace

To connect a form to a Squarespace mailing list:

1. In the form's storage options, click Squarespace or Squarespace Email Campaigns. 
2. Select a list from the Mailing List menu. If you haven't created a mailing list, a default list will be generated. Customers who sign up are also automatically added to your Contacts panel and to the Subscribers list in your Lists & Segments panel. 

You can connect to a mailing list even if you haven't subscribed to Email Campaigns.

Manage submissions

View and manage your newsletter subscribers in Lists & Segments panel. To learn more, visit Building mailing lists and Organizing contacts with lists and segments.

Google reCAPTCHA or a subscription confirmation email is enabled by default for most forms. If there's a discrepancy between subscribers and submissions, it probably means some people didn't confirm via email.

Learn more about our partner program, Squarespace Circle, and join a community of professional web designers to help create your Email Campaigns.

The Contacts panel

Note: This feature was released for form blocks using required email address fields on July 21, 2023. Form block submissions received before then won't appear in your Contacts panel. To access form submissions received before this feature's release, check the other storage options connected to your form blocks.

The Contacts panel stores information about visitors to your site who've interacted with your content in specific ways, like subscribing to a mailing list or buying a product.

If form blocks on your site include a required email address field, visitors who submit forms will be added to your Contacts panel with their submission in Form Details. They'll also appear in your Lists & Segments panel under Form Submitters. Any visitor who subscribes to a mailing list or signs up to receive newsletters will be added to your Contacts panel and in your Lists & Segments panel under Subscribers. 

Supported forms

Contacts panel storage is available for:

• Form blocks with a required email address field - Submissions appear under Form Submitters in the Lists & Segments panel.
• Form blocks with a required email address field and Email Signup enabled - Submissions appear under Form Submitters in the Lists & Segments panel. If the submitter checks the email signup box, they also appear under Subscribers.
• Any newsletter signup with Squarespace storage - Submissions appear under Subscribers in the Lists & Segments panel.

Keep in mind, for form blocks, Contacts panel storage is only available when the form block includes a required email address field. To ensure your form block is set up correctly, visit Form blocks.

Form blocks without the required email address field won't have their submission details added to the Contacts panel.

Manage submissions

Open the Lists & Segments panel, then:

• To find form submissions, click Form Submitters, click a submitter, then click Form Details.
• To find subscriber information, click Subscribers, then click a subscriber.

To learn more, visit Organizing contacts with lists and segments.

Email address

To receive an email when a visitor submits a form, use the Email storage option. The default email address is the administrator's account email address.

Supported forms

Email address storage is available for:

• Form blocks
• Cover page forms (version 7.0)

Connect a form to an email address

The administrator's email address is connected by default when a form block is created. To send form submissions to a different email address, use the following steps:

1. In the form's storage options, click X next to the address.
2. Enter a different email address.

Keep in mind:

• Only one email address can connect to each form. To send form submissions to multiple email addresses, your email provider might have an option to automatically forward emails to additional addresses. Here are instructions for Gmail.
• If the administrator changes their account email address, or if you purchase a Google Workspace subscription, form storage won't update automatically. To receive form emails at a new address, change the storage manually.

Manage submissions

View and manage your form submission emails in your email address's inbox. Form submission emails have some HTML formatting. Each email includes the following information and can't be customized:

• Subject Line - Form Submission - Form name - Subject
• From - form-submission@squarespace.info (previously no-reply@squarespace.info)
• Body - All form fields on separate lines and "Sent via [Your Site Title])”

If your form includes an email address field, you can reply to the email to respond to the person who submitted the form.

If you're having trouble replying to the email, your email provider might not support replying directly. Instead, copy the email address and create a new email.

Depending on your email provider, your form submission emails may be grouped together in your inbox, as they all come from the same squarespace.info address. For example, Gmail inboxes often organize multiple form submissions into a single thread.

Google Drive

To send forms submissions to a spreadsheet, connect to Google Drive. This can be useful for managing large amounts of form submissions that you can share or export to another system.

Supported forms

Google Drive storage is available for:

• Form blocks
• Newsletter blocks
• Promotional pop-ups
• Cover page forms (version 7.0)

Connect a form to Google Drive

To connect a form to Google Drive:

1. In the form's storage options, click Connect on Google Drive.
2. Log into your Google account.
3. Click Allow in the message to permit Squarespace to connect to Google Drive.
4. Enter a Spreadsheet Name. This creates a new spreadsheet for your form submissions.

Keep in mind:

• The form needs to connect to a new, empty spreadsheet. You can't use forms with existing spreadsheets.
• Forms can’t connect to a specific tab within a spreadsheet.
• Forms can't connect to a spreadsheet in a shared drive.
• If you disconnect Google Drive then reconnect within the same form, it will reconnect to the correct spreadsheet.
• You can connect up to 50 forms to a single Google Drive account. If you connect an additional form, Google Drive disconnects the oldest form connection to keep the total at 50. To avoid this, ensure you keep track of the number of forms connected to your Google Drive account.
• In Google, you can enable notifications for new form submissions to your spreadsheet.

Manage submissions

View the spreadsheet with your form submissions in Google Drive. When viewing the spreadsheet, keep these things in mind:

• Each field in your form is connected to a single column in your spreadsheet, even if it displays as multiple text boxes in the form. For example, fields for first and last name display as separate text boxes. This counts as a single Name field, and will appear in one cell in Google Sheets.
  • To use a single text box for a name on your form, or to have first name and last name appear as separate fields, use Text fields instead.
• The date form field matches your site's location, which might conflict with your Google Sheets settings. To avoid issues, ensure your connected spreadsheet uses the same location as your site.
• It's not possible to rename the spreadsheet, as this disconnects it from your Squarespace site.
• For more help with Google Drive, visit Google's overview.

Mailchimp

The Mailchimp integration and extension, are available in the Core, Plus, Advanced, Business, Commerce Basic, and Commerce Advanced plans. To learn more, visit Choosing the right Squarespace plan.

To build an audience for campaigns, you can connect a form to a new Mailchimp audience. This is useful for newsletter subscription forms and pop-ups.

Supported forms

Mailchimp storage is available for:

• Form blocks
• Newsletter blocks
• Newsletter signup at checkout
• Promotional pop-ups
• Cover page forms (version 7.0)

Connect a form to Mailchimp

To connect a form to a Mailchimp account:

1. In the form's storage options, click Connect on Mailchimp. If you don't see Mailchimp listed, click Connect other services first.
2. Log into a Mailchimp account.
3. Select a Mailchimp audience from the drop-down menu.

Keep in mind:

• The form needs to connect to a new, empty Mailchimp audience. You can't use forms with existing Mailchimp audiences.
• Per Mailchimp's policy, forms can't exceed 30 fields.
• The storage drop-down menu can show a maximum of 100 audiences.
• If you use Mailchimp as a storage option on a trial site, then upgrade to a Basic or Personal plan, the Mailchimp connection won't work. Upgrade to a Core, Plus, Advanced, Business, Commerce Basic, or Commerce Advanced plan to use Mailchimp with Squarespace.

Tip: You can sync your Squarespace products, orders, and customer information to your Mailchimp account by connecting the Mailchimp extension. While we work with third-party services to ensure Squarespace Extensions work properly, extensions fall outside our scope of support. We can help with connecting or disconnecting your extensions. For all other questions, contact the extensions provider directly.

Manage submissions

View and manage your newsletter subscribers in your Mailchimp account. To learn more, visit Mailchimp’s documentation.

A confirmation email is enabled by default, which requires new subscribers to confirm their subscription via email. If there's a discrepancy between subscribers and form submissions, it probably means some people didn't confirm via email. To learn how to disable this, visit Using Mailchimp with Squarespace.

Zapier

The Zapier integration is available in the Core, Plus, Advanced, Business, Commerce Basic, and Commerce Advanced plans. To learn more, visit Choosing the right Squarespace plan.

To send form submissions to other apps, connect your form to the online automation tool Zapier. Using actions called Zaps, Zapier can integrate your form with other services including:

• ConvertKit
• Salesforce
• Slack
• Trello

Supported forms

Zapier integration is available for:

• Form blocks
• Newsletter blocks
• Cover page forms (version 7.0)

For more help connecting your forms to Zapier and managing submissions, visit Adding form integrations with Zapier.

Send test forms (Recommended)

After connecting to storage, we recommend sending a few test form submissions to see how it works.

If you’re testing a newsletter at checkout, complete a test order and check the option to subscribe to your newsletter.

Tips for connecting multiple forms

If you have more than one form on your site and want them to connect to the same storage, review the following information.

Squarespace mailing lists

You can connect an unlimited number of forms to a mailing list, but each form can connect to only one mailing list at a time. To connect to multiple mailing lists, add multiple newsletter blocks.

Email address

You can connect multiple forms to the same email address. To help you see which form a visitor filled out, the subject line includes the form name.

Mailchimp and Google Sheets

If possible, we recommend using a different audience or spreadsheet for each form. If you connect more than one form to the same audience or spreadsheet, or connect a new form to an existing storage option you previously created, your forms could drop submission data or disconnect from storage.

If you choose to connect multiple forms to one audience or spreadsheet, each form must be absolutely identical. Any discrepancies between type, name, or arrangement of fields between forms will create errors.

Use the following steps to troubleshoot any issues:

1. Disconnect the storage option.
2. If you're using Mailchimp, reset the Mailchimp connection for each form.
3. Check each form to confirm all fields are identical.
4. Reconnect the storage option for each form.

The Contacts panel

You can have multiple form blocks that add form submitter details to your Contacts panel as long as each form includes a required email address field.

We recommend giving each form block a unique name so you can more effectively filter your form submitter contacts in the Contacts panel.

Find storage

If you're not sure where to find your form's storage options, visit the guide corresponding to your form type:

• Form block
• Newsletter block
• Checkout
• Promotional pop-up
• Cover page

Troubleshooting

If you’re having trouble with your form or newsletter, review our troubleshooting steps.