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Managing form and newsletter storage

When you add a form or newsletter to your site, you'll choose a storage option. This is where the information visitors submit is sent so you can review it and take action.

In this guide, you’ll learn about storage options for forms and some things to keep in mind. If you see an “Add storage to this form” message, follow this guide.

Tip: If you haven't added a form yet or aren't sure where to add storage, see Find storage and visit the guide for the type of form you want to add.

Types of storage

Review the steps below for the different types of storage you can add, depending on the form:

  • Squarespace Email Campaigns - Collect responses in a built-in Squarespace Email Campaigns mailing list.
  • An email address - Get an email when visitors submit a form.
  • Google Drive - Collect responses in a Google Sheet.
  • Mailchimp - Collect responses to an audience in your Mailchimp account.
  • Zapier - Connect additional third-party apps and trigger actions with form or newsletter submissions.

Squarespace Email Campaigns is the only option that stores submissions within your Squarespace site. To see submissions to other storage options, check your email or third-party account.

At least one storage option is required per form. If you don't select a storage option, the form won't have a place to send submissions, and visitors won't be able to submit the form.

You can add additional storage options as a backup. For example, you can send new form submissions to an email address and connect the form to Mailchimp.

Squarespace Email Campaigns

To build an audience for email campaigns, you can connect a form to a Squarespace Email Campaigns mailing list. This stores email addresses in mailing lists within your site so you can send on-brand newsletters and campaigns to your subscribers.

Email Campaigns storage is available in:

  • Cover Page newsletter forms
  • Newsletter Blocks
  • Newsletter signup at checkout
  • Promotional pop-ups

Keep in mind:

  • Email Campaigns storage isn't available in Form Blocks.
  • Double opt-in is enabled by default, which requires new subscribers to confirm their subscription via email. If there's a discrepancy between subscribers and form submissions, it probably means some people didn't confirm via email.

Connect to Email Campaigns

To connect a form to Email Campaigns:

  1. Under Storage options, click Squarespace Email Campaigns.
  2. Select a list from the Mailing List menu.
  3. Click Apply or Save to save your changes.

You can view and manage your newsletter subscribers from your Email Campaigns dashboard. To learn more, visit Building mailing lists.

Email address

To receive an email every time someone completes your form, use the Email storage option. The default email address is the Administrator's account email address.

Email address storage is available in:

  • Cover Page forms
  • Form Blocks

Keep in mind:

  • Only one email address can connect to each form. To send form submissions to multiple email addresses, use your email provider's automatic forwarding feature. Here are instructions for Gmail.
  • If the Administrator changes their account email address, form storage won't update automatically. Change the storage manually on each form to receive emails at a new address.

Change the email address

When you add Form Blocks or Cover Page forms, they'll use the Administrator email address as the default storage option. To send form submissions to a different email address, use the following steps:

  1. In the Storage tab of the form editor, click X next to the address.
  2. Enter a different email address.
  3. Click Connect. The address box will display Sending to when it's successfully connected.
  4. Click Apply or Save to save your changes.

Email format

Form submission emails have some HTML formatting. Each email includes the following information and can't be customized:

  • Subject Line - Form Submission - Form Name - Subject
  • From - no-reply@squarespace.info
  • Body - All form fields on separate lines and "Sent via [Your Site Title])”

Reply to a form submission email

If your form includes an email address field, you can reply to the email to respond to the person who submitted the form.

If you experience issues replying directly to the email, your email provider might not support replying directly. Instead, copy the email address and create a new email.

Google Drive

To send completed forms to a Google Sheet, connect to Google Drive. This can be useful for managing large amounts of form submissions in a spreadsheet you can share or export to another system.

Google Drive storage is available in:

  • Cover Page forms
  • Form Blocks
  • Newsletter Blocks
  • Promotional pop-ups

Keep in mind:

  • You’ll need a Google account. If you don’t have one, create a new account first.
  • The form must connect to a new, empty Google Sheet.
  • You can't use forms with an existing sheet.
  • Forms can’t connect to a specific tab within a sheet.
  • Form Block date fields follow US formatting, which might conflict with your Google Sheets settings. To avoid issues, ensure your connected Google Sheet uses the US date format.
  • If you disconnect Google Drive then reconnect within the same form, it will reconnect to the correct Google Sheet.
  • Connecting more than 25 forms to a single Google Drive account may cause some forms to disconnect.
  • In Google, you can enable notifications for new form submissions to your Google Sheet.

Connect to Google Drive

To connect a form to Google Drive:

  1. Under Storage options, click Google Drive. If you don't see the Google Drive option, click Connect other services first.
  2. Log into your Google account.
  3. Click Accept in the message to allow Squarespace to connect to Google Drive.
  4. Enter a Spreadsheet Name. This creates a new Google Sheet for your form submissions.
  5. Click Apply to save your changes.

Open the Google Sheet

To view the Google Sheet with your form submissions, open it from Google Drive. For more help with Google Drive, visit Google's overview.

Mailchimp

Our Mailchimp integration is a Premium feature available in the current Website Business plan and higher:

  • Available in: All Business and Commerce plans
  • Available in: Legacy Personal plan (no longer available for new subscriptions)
  • Not available in: Current Personal plan
  • Trial: You can use the Mailchimp integration during a trial.

To learn more, visit Premium features.

To build an audience for email campaigns, you can connect a form to a new Mailchimp audience. This can be useful for newsletter subscription forms and pop-ups.

Mailchimp storage is available in:

  • Cover Page forms
  • Form Blocks
  • Newsletter Blocks
  • Newsletter signup at checkout
  • Promotional pop-ups

Keep in mind:

  • If you don’t have a Mailchimp account, sign up from a link in the Form or Newsletter Block editor or directly through Mailchimp first.
  • The form must connect to a new, empty Mailchimp audience.
  • You can't use forms with existing Mailchimp audiences.
  • To connect multiple forms to one Mailchimp audience, keep the form fields and settings exactly the same. Any differences can cause Mailchimp to drop or reject form submissions.
  • Per Mailchimp's policy, forms can't exceed 30 fields.
  • Double opt-in is enabled by default, which requires new subscribers to confirm their subscription via email. If there's a discrepancy between subscribers and form submissions, it probably means some people didn't confirm via email. To learn how to disable double opt-in, visit Using Mailchimp with Squarespace.
  • The Storage drop-down menu can show a maximum of 100 audiences.

Connect to Mailchimp

To connect a form to a Mailchimp account:

  1. Under Storage options, click Mailchimp. If you don't see the Google Drive option, click Connect other services first.
Tip: If you’re editing a Form or Newsletter Block, click Don’t have a Mailchimp account? below the Mailchimp button to create a new account and automatically connect it to the block.
  1. Log into a Mailchimp account.
  2. Select a Mailchimp audience from the drop-down menu.
  3. Check or uncheck Require Double Opt-In After Subscribing to decide if visitors must confirm their subscription via email. Learn more about double opt-in in Using Mailchimp with Squarespace.
  4. Click Apply or Save to save your changes.

You can view and manage your newsletter subscribers from your Mailchimp account. To learn more, visit Mailchimp’s documentation.

Zapier

The Zapier integration is a Premium feature available in Business and Commerce plans.

To send form submissions to other apps, connect your form to the online automation tool Zapier. Using actions called Zaps, Zapier can integrate your form with other services including:

  • ConvertKit
  • Salesforce
  • Slack
  • Trello

Zapier integration is available in:

  • Cover Page forms
  • Form Blocks
  • Newsletter Blocks

For more help, visit Adding form integrations with Zapier.

Find storage

If you're not sure where to find your form's storage options, follow the steps below. For full setup instructions for different forms, visit the linked guides:

  • Cover Page form - In the Action panel, click Edit Form, and then click the Storage tab.
  • Form Block - Click Edit on the block, then click the Storage tab.
  • Newsletter Block - Click Edit on the block, then click the Storage tab.
  • Newsletter at checkout - In the Checkout panel, click Select a mailing list.
  • Promotional pop-up - In the Action panel, select Sign up for a newsletter, then select an option under Storage Options.

Recommended: Send test forms

After connecting to storage, we recommend sending a few test form submissions to see how it works.

If you’re testing a newsletter at checkout, complete a test order and check the option to subscribe to your newsletter.

Tips for connecting multiple forms

If you have more than one form on your site and want them to connect to the same storage, review the following information.

Squarespace Email Campaigns

You can connect an unlimited number of forms to a mailing list, but each form can connect to only one mailing list at a time. To connect to multiple mailing lists, add multiple Newsletter Blocks.

Email address

You can connect multiple forms to the same email address. To help you see which form a visitor filled out, the subject line includes the form name.

Mailchimp and Google Sheets

If possible, we recommend using a different Mailchimp audience or Google Sheet for each form. If you connect more than one form to the same Mailchimp audience or Google Sheet, your forms could drop submission data or disconnect from storage.

If you choose to connect multiple forms to one Mailchimp audience or Google Sheet, each form must be absolutely identical. Any discrepancies between type, name, or arrangement of fields between forms will create errors.

Use the following steps to troubleshoot any issues:

  1. Disconnect the storage option.
  2. If you're using Mailchimp, reset the Mailchimp connection for each form.
  3. Check each form to confirm all fields are identical.
  4. Reconnect the storage option for each form.

Troubleshooting

If you’re having trouble with your form or newsletter, review our troubleshooting steps.

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Managing form and newsletter storage