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Sharing content on social media

You can share your site's content across your social media profiles as soon as it's published.

Social sharing drives traffic to your content by placing it on sites like Facebook and Twitter where people spend the most time online. Using the "push" option, you can tell Squarespace to automatically create new posts for your preferred social profiles when you publish new collection items. This is a great shortcut, cutting down the time of manually opening your social profiles and copying and pasting links.

You can share the following Squarespace content collection items through this method:

  • Blog posts
  • Gallery Page images or videos
  • Events
  • Products
  • Album tracks

Across these social media platforms:

Note: If you're seeing the wrong thumbnail images or descriptions in Facebook posts from Squarespace, there's a chance Facebook doesn't have the most updated information. For help, visit Troubleshooting Facebook sharing issues.

Step 1 - Connect your accounts

In the Home Menu, click Settings, and then click Connected Accounts. You can either connect a new account or click one you already connected to open its settings.

Leave Show Push Option checked.

Note: For Tumblr, select a Primary Blog from the drop-down menu instead.

Step 2 - Select a push target (Pinterest and Facebook)

For Pinterest and Facebook, select a Push Target from the drop-down menu. This tells us where to post if you have multiple Facebook pages or Pinterest boards.

General tip: If you're setting this up for someone else, ensure you've selected the correct Facebook or Pinterest account.
Facebook tip: To always post from your personal profile, select This Account. To always post from a page you manage (for example, your business or store's official page), select the Facebook page.

Step 3 - Create a default post format (optional)

You can customize what always appears in all posts from this social profile in the Default Posting Format box. This helps keep your posts consistent, but you can customize each post to add more details.

Use a combination of custom text and the variables below to format your posts, then click Save.

  • %t - The title of the item you're sharing
  • %a - The author of the item you're sharing
  • %u - The URL of the item you're sharing
Tip: If you're using the variables, add spaces between them so the posts format correctly.

Here's how the formatting "%t %a %u" will appear on Facebook:

  • Red - Title (%t)
  • Yellow - Author (%a)
  • Green - URL (%u)

Repeat the steps above for every social profile where you want to publish your content.

Step 4 - Publish and share your content

After connecting your accounts and customizing your default posting formats, you're ready to start sharing your content whenever you publish.

  1. When editing content, you'll see sharing options for each social profile you've connected in the Social tab of the editor.
  2. Ensure each account in the Social tab is toggled to ON.
  3. Review the Posting Format box for each option, which is automatically set by the default post format you set up for the account. To change it or add a custom message, you can edit this field using text or variables.
  4. Click Save & Publish to publish the content to your site and simultaneously share it on social media. 

To learn more about editing content, visit our guides on blog posts, products, Gallery Pages, Events Pages, and Album Pages.

Note: To share an item again on the same social network, manually share its URL. It isn't possible to post the same item multiple times using the Social tab.

Note: This example is a blog post, but the same process is used for Gallery Page images and videos, events, products, and album tracks.

Set a Social Sharing Logo

You can suggest social networks use a specific thumbnail image to accompany your posts by setting a Social Sharing Logo.


Visit Troubleshooting Facebook sharing issues for more help.

More social sharing options

Here are more ways to promote social sharing:

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Sharing content on social media