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Sharing content on social media

You can push new content to your social media profiles as you publish it on your site.

Social sharing drives traffic by placing your content on sites like Facebook and Twitter. Using the "push" option, you can tell Squarespace to automatically create new posts on your preferred social profiles when you publish new collection items. This is a great shortcut, cutting down the time of manually opening your social profiles and copying and pasting links.

You can push these Squarespace content collection items:

  • Blog posts
  • Gallery Page images or videos
  • Events
  • Products
  • Album tracks

You can push content to these social media platforms:

Note: This isn't an automatic sync between Squarespace and your social networks. Repeat Step 5 in this guide for every post you want to publish.
Tip: To share content to a different platform, or re-share after pushing, you can manually share the URL.

Before you begin

  • To ensure you connect your site to the correct account, log out of your social accounts before you begin. If you're logged in, the connection will default to that account.
  • Blog posts and products must have thumbnail images to display on Pinterest.
  • Tumblr only displays certain blocks from your blog posts. To learn more, visit Using Tumblr with Squarespace.
  • Learn which images display and what text displays in social posts.

Step 1 - Connect your accounts

  1. In the Home Menu, click Settings, and then click Connected Accounts.
  2. Click Connect Account.
  3. Select a service and enter your credentials.

Step 2 - Ensure Show Push Option is checked

  1. In the Connected Accounts panel, click on the account you just connected.
  2. For Facebook, Twitter, LinkedIn, and Pinterest, leave Show Push Option checked.
  3. For Tumblr, select a Primary Blog from the drop-down menu.


Step 3 - Select a push target (Pinterest and Facebook)

For Pinterest and Facebook, select a Push Target from the drop-down menu. This tells us where to post if you have multiple Facebook Pages or Pinterest boards.


Note: As of August 1, 2018, Facebook doesn't allow third-party tools like Squarespace to share content with personal Facebook Profiles on someone's behalf. You can still push Squarespace content to a connected Facebook Page (typically used for businesses), or you can share links manually in a Facebook post.

  • To learn about the difference between Profiles and Pages, visit Facebook's documentation.
  • To change the Push Target in your connected Facebook account, follow the steps below.

To post from a Page you manage (for example, your business or store's official page), select a Facebook Page from the drop-down. If you don't choose a Page, your content won't push to Facebook.

For Facebook, the Push Target drop-down is limited to 25 accounts.



Choose a board from the drop-down where you'd like to push content. You can only set one board for pushing content, but your visitors can share or pin content to their own boards using Save and Share buttons. If you don't choose a board, your content won't push to Pinterest.


Step 4 - Create a default post format (optional)

You can customize what appears in all posts from a social profile in its Default Posting Format box. This helps keep your posts consistent, but you can also customize each post individually when pushing to add more details.

Repeat these steps to customize each social profile where you publish your content.

Use a combination of custom text and the variables below to format your posts, then click Save.

  • %t - The title of the item you're sharing
  • %a - The author of the item you're sharing
  • %u - The URL of the item you're sharing

You must leave at least one variable in the field to push your post to most services, even if you choose not to customize the format.

Note: If you're using the variables, add spaces between them so the posts format correctly.


Here's how the formatting "%t %a %u" will appear on Facebook:

  • Red - Title (%t)
  • Yellow - Author (%a)
  • Green - URL (%u)


Pinterest best practices

When sharing with Pinterest, you don't need to include the %u variable because the post's URL pushes automatically.

Facebook best practices

On Facebook, some text displays by default. When you customize your posts, you can add text to display with your URL.

Twitter best practices

When sharing with Twitter, always include the %u variable to ensure that your tweet will link to your content.

Step 5 - Set an Alternate Social Sharing Image

For blog posts, products, and events, you can suggest social networks use a specific thumbnail image to accompany your posts by setting an Alternate Social Sharing Image in the Social tab of each item.

If no Alternate Social Sharing Image is present, social networks will display the item thumbnail, the Social Sharing Logo, or another image from the item. To learn more, visit What images display in social posts.

Step 6 - Publish and share your content

After connecting your accounts and customizing your default posting formats, you're ready to start sharing your content whenever you publish.

In the item's editor:

  1. Click the Share tab.
  2. Switch the toggle on for each profile you want to share to.
  3. Review the Posting Format box for each option, which is automatically set by the default post format for the account. You can change it or add a custom message with text or variables.
  4. Click Save & Publish to publish the content to your site and share it on social media.

To share an item again on the same social network, manually share its URL. It isn't possible to post the same item multiple times using the Share or Social tab. To learn about what displays when you manually share a URL, visit Which images display in social posts and What text displays in social posts.

To learn more about editing content, visit our guides on blog posts, products, Gallery Pages, Events Pages, and Album Pages.




Facebook is displaying the wrong content

If you're seeing the wrong thumbnail images or descriptions in Facebook posts from Squarespace, there's a chance Facebook doesn't have the most updated information. For help, visit Troubleshooting Facebook sharing issues.

Content is pushing to the wrong account

If you connected your site to the wrong account, click on the account in the Connected Accounts panel, and then click Disconnect. In a separate tab, log out of your social account, and then follow Step 1 in this guide to re-connect it.

Content isn't posting to Pinterest

Blog posts and products must have thumbnail images to display on Pinterest.

Content isn't appearing on Tumblr

Certain block content, such as Gallery Blocks, won't display in blog posts pushed to Tumblr. Image Blocks and Video Blocks won't display in the dashboard view of Tumblr. For more details on how content appears when shared on Tumblr, visit Using Tumblr with Squarespace.

More social sharing options

To explore different ways you can use social media with your site, visit Understanding social sharing with Squarespace.

Just a few of the options are: 

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Sharing content on social media