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Sharing content on social media

Use the built-in share option to "push" new content to your social media profiles as you publish it to your site. Social sharing drives traffic by automatically creating new posts on your preferred social profiles. This is a great shortcut, cutting down the time of manually opening your social profiles and copying and pasting links.

Note: This isn't an automatic sync between Squarespace and your social networks. Repeat the steps in this section for every post you want to publish.

Before you begin

  • To share content, you have to connect your accounts and select a push target if necessary first. It's not possible to share content without connected accounts.
  • To ensure you connect your site to the correct account, log out of your social accounts before you begin. If you're logged in, the connection will default to that account.

What content you can share and where

You can push these Squarespace collection items:

  • Album tracks
  • Blog posts
  • Events
  • Gallery Page images or videos
  • Products
  • Project images or videos

You can push content to these social media platforms:

To share content to a different platform, or re-share after pushing, manually share the URL.

Connect your accounts

Before you can push content to your social media accounts from Squarespace, you'll need to connect your accounts:

  1. In the Home Menu, click Settings, then click Connected Accounts.
  2. Click Connect Account.
  3. Select a service and enter your login credentials.
  4. Click on the account you just connected.
  5. For Facebook, Twitter, LinkedIn, and Pinterest, ensure Show Push Option is checked.
  6. For Tumblr, select a Primary Blog from the drop-down menu.
  7. For Facebook and Pinterest, select a push target.
  8. Create a default post format to customize the text of the post.
  9. Click Save.
  10. Repeat these steps for each account you want to connect. 

Select a push target (Facebook and Pinterest)

For Facebook and Pinterest, select a Push Target from the drop-down menu in each connected account's settings. This tells us where to post if you have multiple Facebook Pages or Pinterest boards.

For Facebook, select a Facebook Page (for example, your business or store's official page). For Pinterest, select a board. You can only set one Page or board for pushing content on each account, but your visitors can like or share content to their own profile using share buttons.

If you don't choose a Page or board, your content won't push to the account. For Facebook, the Push Target drop-down is limited to 25 accounts.

Note: As of August 1, 2018, Facebook doesn't allow third-party tools like Squarespace to share content with personal Facebook Profiles on someone's behalf. You can still push Squarespace content to a connected Facebook Page (typically used for businesses), or you can share links manually in a Facebook post.

To learn about the difference between Profiles and Pages, visit Facebook's documentation.


Create a default post format

You can customize what appears in all posts to a social profile in its Default Posting Format box. Some text always displays by default in post previews. Customizing your default post format adds text in addition to the post preview.

This helps keep your posts consistent, but you can also customize each post individually when pushing to add more details. Repeat this step to customize each social profile where you publish your content.

Use a combination of custom text and the variables below to format your posts:

  • %t - The title of the item you're sharing
  • %a - The author of the item you're sharing
  • %u - The URL of the item you're sharing

You must leave at least one variable in the field to push your post to most services, even if you choose not to customize the format. If you're using multiple variables, add spaces between them so the posts format correctly.


Here's how the formatting "%t %a %u" will appear on Facebook:

  • Red - Title (%t)
  • Yellow - Author (%a)
  • Green - URL (%u)


Twitter best practices

When sharing with Twitter, always include the %u variable to ensure that your tweet will link to your content.

Pinterest best practices

When sharing with Pinterest, you don't need to include the %u variable because the post's URL pushes automatically.

Publish and share your content

After connecting your accounts and customizing your default posting formats, you're ready to start sharing your content whenever you publish.

In the collection item's editor:

  1. Click the Share tab.
  2. Switch the toggle on for each profile you want to share to.
  3. Review the Posting Format box for each option, which is automatically set by the default post format for the account. You can change it or add a custom message with text or variables.
  4. For blog posts, events, and products, you can click the Social tab and add an Alternate Social Sharing Image.
  5. Click Save & Publish to publish the content to your site and share it on social media.

To share an item again on the same social network, manually share its URL. It isn't possible to post the same item multiple times using the Share tab. To learn about what displays when you manually share a URL, visit How content displays in social posts.

To learn more about editing content, visit our guides on blog posts, productsEvents PagesGallery Pages, and Album Pages.


Content is pushing to the wrong account

If you connected your site to the wrong account, click on the account in the Connected Accounts panel, then click Disconnect. In a separate tab, log out of your social account, then follow the steps in this section reconnect it.

Content is wrong on Facebook

If you're seeing the wrong thumbnail images or descriptions in Facebook posts from Squarespace, there's a chance Facebook doesn't have the most updated information. For help, visit Troubleshooting Facebook sharing issues.

Content isn't posting to Pinterest

Blog posts and products must have thumbnail images to display on Pinterest.

Content isn't appearing on Tumblr

Certain block content, such as Gallery Blocks, won't display in blog posts pushed to Tumblr. Image Blocks and Video Blocks won't display in the dashboard view of Tumblr. For more details on how content appears when shared on Tumblr, visit Using Tumblr with Squarespace.

More social sharing options

To explore different ways you can use social media with your site, visit Understanding social sharing with Squarespace.

Just a few of the options are: 

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Sharing content on social media