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Connecting Pinterest to Squarespace

Pinterest is a social network where users create image boards that display content from across the internet. Connecting Pinterest is a great way to encourage visitors to share your products and images with their followers. This guide explores different ways you can use Pinterest with Squarespace.

Here's what you can do with this integration:

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Connect your Pinterest account

To authorize your account:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Select Pinterest from the Social Accounts menu.
  5. Log in using your Pinterest username and password. 
  6. Click Allow to authorize the connection between Pinterest and your site. We'll never post anything to Pinterest without your permission—this authorization adds an option to create a new pin when you publish new content.
Note: It can take a moment for Pinterest to verify your site. If you had a different website URL on your Pinterest profile before this, an error message will display. To fix the issue, add the correct URL to your Pinterest profile.

Add a social icon

To display a social icon:

  1. In the Home Menu, click Settings.
  2. Click Social Links.
  3. Add your Pinterest profile link. 
  4. Check Show Social Icon.
  5. Click Save.

For more detailed steps, visit Adding social links.

After adding your Pinterest link, the social icon will automatically display in most templates, but not all of them. You can also add social icons using the Social Links Block.

Add a Share button

To help visitors share your content on Pinterest, you can add a Pinterest Share button to the following content:

  • Album pages
  • Blog posts
  • Gallery images
  • Products
Note: Pinterest only appears as a sharing option if the item has a thumbnail image.

Push content to Pinterest automatically

You can share the following content on Pinterest as you publish it:

  • Blog posts
  • Gallery images
  • Gallery videos
  • Product items
  • Events

Blog posts and products must have thumbnail images to display on Pinterest. To learn more about pushing content to Pinterest and customizing your posts, visit Sharing content on social media.

Add Save buttons

You can add Save buttons that appear when hovering over images in Image Blocks, Gallery Blocks (Slideshow, Grid, and Stacked only), Products Pages, individual products, and blog posts.

To learn more, visit Adding Pinterest Save buttons.

Enable Rich Pins

Rich Pins are Pinterest Pins that include extra information, like your site title and product price. To learn more, visit Using Rich Pins with Squarespace.

View Pinterest Analytics

After connecting Pinterest with your Squarespace site, more metrics will appear in your Pinterest Analytics page if you have a Pinterest Business Account.

In addition to the data included in all Pinterest Analytics pages (like views and repins from your Pinterest boards), you can now view statistics on what visitors are pinning from your site. This integration offers insight into the products, images, and posts your visitors like to save and share. You'll also see data on clicks to your site from pins on Pinterest.

Pinterest Analytics is available in Pinterest Business Accounts. To learn more, visit Pinterest's documentation.

Track sales with Pinterest Tag (optional)

Pinterest Tag is Pinterest's analytics tool that tracks visitor actions on your site after seeing your Promoted Pins. You can add Pinterest Tag code to Squarespace to track users who check out on your site after seeing your product on Pinterest.

Adding the Pinterest Tag includes using Code Injection. This is a Premium feature available in Business and Commerce plans.

To use Pinterest Tag, you’ll need:

To get started, visit Pinterest’s documentation.

Note: When adding the code to Squarespace, ensure that you copy both sets of code to track checkout correctly.

After you've completed these steps, you can use the Tag data to measure return on ad spend (ROAS) and create audiences to target with your Promoted Pins.


If you experience issues with Rich Pins or saving content to Pinterest, try reconnecting Pinterest:

From your Squarespace site:

  1. In the Home Menu, click Settings, and then click Connected Accounts.
  2. Click your Pinterest account.
  3. Click Disconnect, and then click Confirm.
  4. Log into your Pinterest account.

In your Pinterest account:

  1. Click Saved.
  2. Click the Settings icon.
  3. Scroll down to Website.
  4. Delete any text in that field.
  5. Scroll down to Apps.
  6. Next to Squarespace, click Revoke Access.

Next, follow the steps above to reconnect.

If you're still having trouble, contact Pinterest.

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Connecting Pinterest to Squarespace