Featured images

Featured images represent the product in most areas of your site, so it's best to use the image you want customers to see first. The image appears in these areas:

• Store pages. Shoppers click a product's featured image to get to the product details page
• Product blocks
• Summary blocks
• The store page and Products panels

By default, your product's primary image becomes the featured image. To set a different featured image:

1. In the product editor, click the thumbnail of the current featured image.
2. Upload an image.
3. Hover over Save and click Save.

Primary images

The primary image appears as the first image on product details pages. The primary image is the first image that displays in the product editor. Click and drag images to change their order.

Additional images

Additional images give shoppers a well-rounded view of your products. Use additional images to show detail shots, your product at different angles, or staged photos. Additional images appear on product details pages. In the product editor, all images after the first image are additional images. Click and drag images to change their order. 

Variant images

On product details pages, variant images show shoppers what each product variant looks like. For example, you can use variant images to show products in different sizes and colors. By default, the product featured image displays until shoppers select a variant from the drop-down menu.

To customize a variant image:

1. In the Product editor, scroll to the variant section and click Edit all.
2. Click the image upload icon beside a variant.
3. Click the + icon to to upload an image, or select an image you've already uploaded.
4. Click Apply.

You can also click a variant in the main product editor, then click Add images to add a variant image. Variant images display in the gallery of additional images on the product details page. 

On version 7.0, image display depends on your template's store page type.

Primary images

The primary image represents the product in most areas of your site, so it's best to use an image you want most customers to see first. The image appears in these areas:

• On Classic or Unique store pages.
• As the first image on product details pages.
• In the store page panel or Products Panel.

The primary image is the first image that displays in the product editor. Click and drag images to change their order.

Additional images

Additional images give shoppers a well-rounded view of your products. Use additional images to show detail shots, your product at different angles, or staged photos. Additional images appear in these places:

• Product details pages.
• The second image can display on hover in Advanced store pages.

In the product editor's Item tab, all images after the first image are additional images. Click and drag images to change their order.

Featured images

Featured images show a preview of your products in different areas on your site. In templates that support the Advanced store page, shoppers click a product's featured image to get to the Product Details page. Featured images also display in these areas:

• Advanced store pages
• Product blocks
• Summary blocks
• In the Adirondack template, they display as a banner on individual Product Details pages.

By default, the first image added in the Item tab of the product editor becomes the featured image. To set a different featured image:

1. In the product editor, click the Options tab.
2. In the Featured Image box, click the Trash Can icon.
3. Add a featured image.
4. Click Save.

If you remove the featured image without setting a replacement, the primary image displays instead.

Variant images

On product details pages, variant images show shoppers what each product variant looks like. For example, you can use variant images to show products in different sizes and colors. By default, the product featured image displays until shoppers select a variant from the drop-down menu.

To customize a variant image:

1. In the Product editor, click Pricing & Variants.
2. In the far-left column, click the image field to edit it.

Variant images display in the gallery of additional images on the product details page.

Customize how product images appear using section styles and the Product Item tweaks in the Site styles panel.

Product sections

To change how product featured images display in store sections, hover over the section and click the pencil icon.

You can change the spacing, columns, aspect ratio, and text alignment. You can also show or hide product prices. To change the colors, click Colors.

If your product images appear cropped, visit Troubleshooting cropping issues.

Product details pages

To change the way products appear on the product details page:

1. Edit the page and click Edit design.
2. Open section styles, then click the layout drop-down menu.
3. Select a layout.
4. Click Save to save your changes and keep editing, or click Exit and then Save to close the editor.

You can style elements like image aspect ratio, text alignment, and product gallery design. To achieve a cohesive design, these style changes apply to all products in your store. It's not possible to edit these settings for specific products.

Use the Site styles panel to customize how product images appear. The available layouts and style options depend on your template family's store page type. To learn more, visit Store page styling.

• Classic
• Advanced
• Unique

Classic tweaks

These are the image-specific tweaks for Classic store pages:

• Store pages - Use the Product Item Size, Product Image Auto Crop, and Product Background Color tweaks to style how product images display on the store page.
• Item pages - Use the Product Gallery Size and Product Gallery Auto Crop tweaks to set the image size and cropping for details pages.

Advanced tweaks

These are the image-specific tweaks for Advanced store pages:

• Store pages - Use the Image Aspect Ratio tweak in the Products: Layout section to set the shape of the images on the store page. The images automatically crop to fit the shape.
• Item pages - Use the tweaks in the Products: Gallery section, such as Design, Aspect Ratio, Thumbnail Ailgnment, and Thumbnail Width, to style images on details pages.

Unique tweaks

For help styling product images in these templates, visit their template guides:

• Galapagos
• Supply