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Adding tags and categories

You can use tags and categories to organize content and help visitors find content that interests them. Tags and categories are available in:

For help managing existing tags and categories, visit Renaming, deleting, and merging tags and categories.

Formatting tips:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.
  • Tags and categories must be entered one at a time. For example, copying and pasting cookies, cakes, cupcakes creates one tag for cookies cakes cupcakes.

Categories vs. tags

In general, use categories to divide content by subject or type. We recommend categorizing relatively conservatively. Too many categories can be confusing or overwhelming to your readers.

In a Products Page, you might categorize your items by type (shirts, pants, rings, bracelets, hats, etc.) In a blog, you might categorize your posts by length or style (haiku, personal essay, dramatic monologue, etc.) 

Tags, on the other hand, can be used liberally. In a blog, for a post that you categorized as "haiku," you could also add a tag called "haiku" (so that viewers who search by tag can find all your posts tagged "haiku'), but you can also tag with keywords, year, month, subject matter, or anything else your viewers might find interesting. Tags are like the original hashtag. If you can see yourself saying, "hashtag awesome" or "hashtag beach vacation," consider making those tags. 

When a customer clicks on a category or tag in a blog post, they'll see all the posts filtered by that category or tag. 

Add categories and tags

Note: The example below is for a product page, but the process is the same for blog posts, gallery images, events, and and album tracks.

Step 1 - Open the item

You can add tags and categories in the editor for each collection type.

In the Home Menu, click Pages, then click the page containing the content you want to tag or categorize (for example, a Blog Page or Product Page).

Hover over an item title (for example, a blog post or product), and click Edit.

The links to add tags and categories are at the bottom of the window.

Step 2 - Add tags

Click Tags +, enter a tag in the Add Tags box, and then press Enter.

Step 3 - Add categories

To add a new category, click Categories +, click Create Category, enter a category in the box, and then press Enter.

To add an existing category, click the categories list, and then select a category from the Pick Category list.

Step 4 - Save

After adding tags or categories, click Save or Save & Publish.

Tag and category display

Tags and categories display differently depending on the page and your template. Below, you'll find examples of how tags and categories display in Blog Pages and Event Pages.



Use blocks to display tags and categories

In addition to showing them in a post or item, you can display tags and categories in other blocks.

Archive Block

You can use the Archive Block to create an organized list of links to blog posts, gallery images, products, and events. Display and sort content by tag or category within the Display tab. 

Summary Block

The Summary Block allows you to filter which posts display from the targeted page by tag, category, or both. Click the Display tab to enter the tag or category name. 

Button Block

Using the Button Block, you can add a button that links to a category of items (blog posts, for example). In the settings for the Button Block, click the click to add URL option, click Content in the link editor, and then locate the page containing the tagged or categorized items you want to target.

Click the small arrow next to that page in the list, and select a tag or category from the appropriate list below.

Tag Cloud

The Tag Cloud Block offers a few options for displaying a list of tags or categories.

Link to categories and tags

There are several ways to link directly to a tag or category list from a page.

Text links

You can use basic text links in a Text Block to point text directly to a category or tag. Highlight the text to link, click the link icon in the Text Toolbar.

Click the Content tab. Click the arrow next to a page, and then select from the tags and categories associated with that page.

Image links

You can link an image to tag or category. The process is similar to linking text. Double-click the Image Block or Gallery Image to open it for editing, click click to add URL to open the link editor and then click Content.

Click the arrow next to the page containing the tag or category to which you want to link, then click a tag or category from the appropriate list.

Click Save.

Navigation links

You can create a link in your site's navigation that points to a tag or category.

In the Home Menu, click Pages, then click the + to add a page, and click Link from the page menu.

Note: For more information about adding a link to your navigation, visit Using links in your navigation.

After adding the link, create a Title for it, then click click to add URL. Click Content.

Select a page. Click the arrow, and then click to select a category or tag to which you wish to link.  

After selecting the category or tag, the URL will populate automatically. Click Save.

Filtered page display by template

Some page types display text at the top of filtered category or tag pages:

  • Events Pages - In most templates, "Filtering by:" text appears before the category or tag. The text style follows the body text. In the Marquee, Adversary, Alex, Eamon, Ginger, Mint, and Shift templates (discontinued), the text says "Viewing entries in" or "Viewing entries tagged," and the category or tag is bold. 
  • Products Pages - For categories, the category navigation shows that category as active.
  • Blog Pages - In some templates, the filtering category or tag displays at the top with accompanying text.

Blog Page filtered page display

Template Filtered Blog Page text


  • "Filtering by Category:" or "Filtering by Tag:"
  • Style follows body text


  • "Filtering by Category:" or "Filtering by Tag:"
  • Style follows Header 3 font, meta text color

Bedford, Anya, Bryant, Hayden

  • Category or tag name displays above all posts.
  • Style follows Page Link color, Nav Link font 

Brine, Aria, Basil, Burke, Cacao, Clay, Ethan, Fairfield, Feed, Foster, Greenwich, Hatch, Heights, Hunter, Hyde, Jaunt, Juke, Keene, Lincoln, Maple, Margot, Marta, Mentor, Mercer, Miller, Mojave, Moksha, Motto, Nueva, Polaris, Rally, Rover, Sofia, Sonny, Sonora, Thorne, Wav, West

  • "Posts in" or "Posts tagged"
  • Style follows body text


  • "Articles in" or "Articles tagged"
  • Font style follows body text. The "Articles..." text follows the body text color. The category or tag follows the Headings Color.


  • "Filtering by:"
  • Style follows Heading 2


  • "Articles in" or "Articles tagged"
  • Style follows body text. The category or tag is bold.

Marquee, Adversary, Alex, Eamon, Ginger, Mint, Shift


  • "Viewing entries in" or "Viewing entries tagged"
  • Style follows body text. "Viewing entries" text is italicized.

Skye, Foundry, Indigo, Ready, Tudor

  • "All in" or "All tagged"
  • Style follows Title color, List Title font


  • Category or tag name displays above all posts.
  • Style follows Heading font and color
Tremont, Camino,  Carson, Henson
  • "Posts in" or "Posts tagged"
  • Style follows body text


  • "Articles in" or "Articles tagged"
  • Style follows body text.

York, Artesia, Flores, Harris, Jasper, Jones, Lange, Shibori

  • "Posts in" or "Posts tagged"
  • Style follows body text

Here's how that looks in Skye:

Impact on search

Tags and categories are indexed for search in the Search Block, so they're useful in helping visitors find relevant content on your site. For more information, visit Using the Search Block.

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Adding tags and categories