Establish your gym, studio, or personal training business online.

Select a health and fitness design

While all Squarespace sites have the built-in design tools to make an exciting, original health and fitness site, you may want to start with a design from the Local Business category of the template store. Among these designs you'll find ones that highlight fitness services and help clients schedule appointments.

To get started, visit the template store and select Local Business in the menu on the left. This filters the designs to only show templates focused on local business, including health and fitness sites. Click Preview on any design, or click Start With to create a new site using that design. 

To learn more, visit Choosing the right template.

Add a background video 

A background video can inspire potential clients and introduce them to your brand. Background videos should be interesting but not distracting, so we recommend choosing content with smooth transitions. You can learn more about background videos in Adding background videos.

Display your services

Use a layout page to describe your offerings and explain why they're unique. You can use a pre-built layout to add your content to placeholder blocks, or you can start with a blank layout and build the page from scratch using sections and blocks. If you have a variety of services, you can create an individual page for each one and organize them into a drop-down menu in your navigation.

If you host events, like introductory workshops or drop-in sessions, use an events page to promote them.

Show off your facilities

For many people, the look and feel of a space makes a big impact and is part of what sets your business apart. If you have a brick-and-mortar location, give potential clients a feel for the space by adding images to a gallery section.

Promote your business with engaging content

You can use our Marketing Kit in the iOS Squarespace app to showcase a new workout, or share nutrition tips.

Then, export your content and share on your site or on social media platforms such as TikTok, Instagram, or Facebook.

Offer online booking

Make it easy for clients to book appointments by adding online booking with Acuity Scheduling. If you'd prefer clients book over the phone or via email, add email and phone links to simplify getting in touch.

Create newsletters

To send thoughtful, engaging newsletters to connect with clients, use Squarespace Email Campaigns. With Email Campaigns, you can add signup forms to your site, grow your subscriber list, and design newsletters that match your brand.

Optimize for search engines

There are a few ways you can help potential clients find you online. To start, add a contact page with your physical location. This tells search engines where your business is, which can help your site rank in location-based searches.

You can also use Google's tools by signing up for Google MyBusiness and verifying your site with Google Search Console. To learn more about search engine optimization, visit Increasing your site's visibility to search engines.

Next steps

After your site is up and running, take it to the next level. Explore our Getting started tutorial series for inspiration, and follow these steps to make your site even more polished and professional:

• Add contact information or other content to your footer to display it site-wide.
• Make style changes to tailor your site's fonts and colors to fit your brand.
• Use promotional pop-ups to spread the word about specials and promotions.
• Register your domain through Squarespace, or transfer a custom domain you already own.