Getting started with Squarespace Email Campaigns

A high-level look at how to create, send, and track the performance of your emails.

Last updated January 13, 2025

Send on-brand emails as beautiful as your website with Squarespace Email Campaigns, our integrated email marketing feature. Using Email Campaigns, you can:

  • Email more efficiently - Update your site and send campaigns in the same interface. Pull content like your site logo and blog posts directly into your emails.
  • Enhance your brand - Craft campaigns that are a seamless extension of your site and brand.
  • View more analytics - Integrated analytics give you a more holistic understanding of your subscribers and visitors.

Tip

Register for our Engage Your Audience with Email Campaigns webinar where we’ll walk you through how to use Email Campaigns, Squarespace’s built-in email marketing tool, to grow and engage your audience. You’ll learn how to build mailing lists, create and send campaigns, and measure campaign performance with our analytics tools. 

Watch a video

Before you begin

Open the Email Campaigns dashboard

To open the Email Campaigns dashboard:

  • On a computer - Open the Email Campaigns dashboard.
  • In the Squarespace app (iOS only) - Tap More, tap Marketing, then tap Email Campaigns.

Sign up

All sites start with a free Email Campaigns trial, during which you can send up to three blast campaigns. To send more campaigns, sign up for an Email Campaigns plan that fits your needs.

Tip

You can build mailing lists and create drafts without signing up for an Email Campaigns plan.

Set up your sender details and mailing lists

Before you can send email campaigns, you need sender details and at least one mailing list.

Your sender details are the email address and name that displays to your subscribers in the From: line of the email, and the email's reply-to address. To get started, visit Setting up sender details.

A mailing list is a collection of email addresses. To create one, visit Building mailing lists.

Help visitors subscribe

After creating a mailing list, it's a good idea to add places on your website where people can subscribe to it.

One popular option is adding a newsletter block to the site's footer, which creates a built-in subscription form like the one below. For more suggestions, review our list of options.

newsletter-block.jpg

newsletter-block.jpg

Send blast or automated campaigns

Blast campaigns are single campaigns you send to one or more mailing lists. For example, you might send a blast campaign to let your subscribers know about an upcoming event. To create one, visit Building email campaigns.

Automated campaigns send automatically in response to a visitor's action. For example, you can automatically send an email when someone subscribes to your mailing list or buys a product on your site. To learn more, visit Sending automated campaigns.

Track results

After you've sent an email campaign, use our built-in analytics tools to review how it performed and check who unsubscribed from your list.

We automatically create browser-based copies of each campaign. There are two ways for people to open campaigns in a browser:

  • View-in-browser - Add a view-in-browser link to the header of any campaign, so subscribers can open the browser version directly from the email.
  • Permalink - Each blast campaign has its own URL, which you can share like any other link.

To add a view-in-browser link to any blast or automated email, enable it in the campaign's header.

To copy the permalink URL for a blast campaign:

  1. From the Email Campaigns dashboard, click Sent, then click the campaign.
  2. Click Copy Link in the top-right corner.

This saves the link to your clipboard. Use the keyboard shortcut ctrl + v on a PC or + v on a Mac to paste it.

Tip

To attract more subscribers, link to a sample campaign and your mailing list signup page in the Links section of your Unfold Bio Site. To learn more, visit Unfold mobile app.

view-in-browser-link-example.png

Learn more

For more help, visit our Email Campaigns FAQ.

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Getting started with Squarespace Email Campaigns