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Moving from Wix to Squarespace

Moving your site to a new platform can be a big change. We love that you might be thinking about switching to Squarespace, and this article can guide you through the process if you need help. Below, you'll find steps to get started, key differences between our platform and Wix, and answers to common questions about moving to Squarespace.

When to cancel your old site

We recommend keeping your old site online with Wix until your new site is complete. This ensures your visitors have a live site to visit, and you can refer to your old content while you complete the transition. When you’re ready to make the switch, you can close your old site.

While working on your new Squarespace site, you can avoid having two live sites at once by keeping your in-progress site private. Create an Under Construction page or add a site password to prevent it appearing in search results. Once your new site is complete, you can transfer or connect your domain to transition visitors over, then cancel service with your previous provider.

How switching affects SEO

Squarespace is well-regarded for our search optimized design, but switching content management systems can cause your site's search ranking to dip, at least at first. This is true no matter what platform you choose, Squarespace or otherwise.

However, by following these tips, you can reduce this effect on search results and potentially increase your search performance in the long run.

Step 1 - Get to know Squarespace

Before building your site, we recommend taking a moment to explore Squarespace and learn how the platform works.

You can watch our Getting Started video series for an overview on creating a site. If you prefer written answers, our Getting Started page links to popular guides. Browse this Knowledge Base to find help on any Squarespace feature.

Step 2 - Build your site

Moving to Squarespace involves redesigning your site using our tools and templates. It isn't possible to import a site from Wix, but you can build a new site on Squarespace with these five steps:

  1. Start a trial - Every Squarespace site begins with a 14-day free trial. Trials include full access to Squarespace features and are a great way to determine whether our platform meets your needs. 
  2. Choose a template - Our templates use demo content to show off key features, but every template is versatile and can create a beautiful site for a small business, portfolio, restaurant, wedding, and more. You can switch templates at any time.
  3. Add pages - Place Regular Pages and specialized pages, like Gallery and Blog Pages, in your navigation menu to create a structure for your site.
  4. Upload content - Build your site by adding text to Text Blocks, uploading images, and moving content to create unique layouts.  
  5. Edit the style - Use the Style Editor to change fonts, colors, and other design options.

Recreating a Wix site

If you're using content from your Wix site for your new Squarespace site, use the following tips to ensure a smooth transition:

Step 3 - Upgrade to paid service

Your 14-day free trial provides a chance to explore Squarespace and see if our platform will meet your needs. Once you’ve explored the platform and decided to build your new site with Squarespace, you’ll want to upgrade to paid service.

You can keep your site private until the design is finished and you’re ready to add a domain.

Step 4 - Move your domain

Once your site is ready, complete your transition with your custom domain and URL redirects. This can minimize the impact of switching hosts on your site's search engine rankings.

Tip: After moving your domain, you may also want to create URL redirects to ensure old links work. While your old site is still online, we recommend cataloging your site’s URL structure in a spreadsheet.

Transfer your existing domain

If you already have a custom domain registered with or connected to Wix, transfer it to Squarespace. This way, you can manage all aspects of your site from one service instead of two, and Squarespace can help with any issues with your domain directly.

If your domain doesn’t meet our transfer requirements, or if you have a complex registration setup, you can connect it instead.

Register a new domain

If you don't have a domain, or want to register a new one, you can register a Squarespace Domain. All Squarespace sites on an annual billing plan include one custom domain for a year. You can register more domains for $20 to $70 per year.

Maintain your SEO

Moving a site between platforms can affect its search ranking, at least at first. This is especially true if some URLs will change and if other sites link to your old pages. By following our tips, you can reduce this effect on Google search results and potentially increase your search performance in the long run.

We build all known SEO best practices into every Squarespace site. You can take additional steps to increase your site's visibility to search engines

Step 5 - Cancel service with Wix

Squarespace provides website hosting and, if you transferred or registered a domain with us, domain hosting. Once your Squarespace site is online, you've imported or recreated all essential content, and no longer need your old site, you can most likely cancel service with Wix.

However, if you connected a domain that is still hosted by another provider (rather than transferring it), you'll need to maintain that domain subscription. If you're not sure, contact your previous provider to confirm what services you're paying for.

Key differences

Switch templates

On Squarespace, you can switch your template at any time without starting over. Wix doesn't allow switching templates.

Optimize for mobile

We use built-in mobile styles to ensure your site looks great on any display size. There's no need to design a mobile-specific version of your site.

Collaborate with contributors

You can invite additional contributors to edit and manage your site. By setting different permissions, you can ensure your team has the level of access appropriate to their responsibilities.

Customize with code

Squarespace helps you build a site without coding or design expertise. If you have coding knowledge and want to make custom changes, you can use Code InjectionCSS, and Code Blocks. For experienced developers, we offer the Developer Platform, providing access to the underlying code of your site's template.

Please note, adding code to your site is an advanced modification that falls outside of the scope of Squarespace support. To learn more, visit Custom Code FAQ.

FAQ

Does Squarespace offer a free version?

Squarespace offers a free 14-day trial, but we don't offer a branded free version like Wix.

I can't find a template for my business.

Squarespace templates are flexible, so each template can be customized to create any number of site designs. We use demo content to show off key features, but a template with restaurant demo content isn't limited to restaurant sites. 

Visit our templates page to see the diversity of real customer sites built using a single template. 

Can I remove "Powered by Squarespace?"

Yes. This text is optional on every plan and template, and you’re welcome to remove it and replace it with other content. 

More answers

For more popular questions about moving to Squarespace, visit Starting with Squarespace FAQ.

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Moving from Wix to Squarespace