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Building a page

Regular Pages are versatile and can be used for nearly any purpose. When you build a Regular Page, you'll begin with a starter layout or a blank slate. Then, you’ll customize it with blocks to create a custom page of text, images, audio, forms, and more.

Regular Pages are popular for contact pages, about pages, team bios, and custom galleries.

Tip: For other types of pages you can add to your site, like a Blog, Gallery, Index, or Products Page, visit Understanding the Pages panel.

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About starter layouts

Starter layouts are professional designs for Regular Pages with prearranged placeholders. The placeholders give you an idea of what your page might look like. By using a starter layout, you can build a page using a structure designed for a specific purpose, without spending too much time rearranging page elements. Starter layouts are independent of your template.

The placeholders are blocks. You can add your own content to the blocks, delete them, and add more blocks to create a custom look and feel.

Types of starter layouts

There are multiple page layouts for different purposes:

  • About - All-purpose, with a mix of body text, headers, and images.
  • Contact - Different combinations of forms, maps, addresses, phone numbers.
  • Details - All-purpose, with a mix of text and images arranged in different columns and rows.
  • Features - Detailed layouts for features, services, or products.
  • Images - Different layouts of Images Blocks that create varying gallery styles. These layouts are great for creating thumbnail navigation.
  • Team - Common layouts for team pages, featuring different combinations of headshots, names, and bios.
  • Other - Options for displaying a menu, a stocklist/multiple store locations, or online booking with the Acuity Block.

Step 1 - Add a page and select a layout

  1. In the Home Menu, click Pages.
  2. In the Pages panel, click a + icon.

    1. Select Page. (In a stacked Index, this is called Content.)

  1. Enter a page title. You can change this later.
  2. Browse through the starter layouts. You can select a purpose from the Starter Layout drop-down menu or select All to view all layouts. Click a layout example to preview and select it for your page.
Tip: Press Enter to start editing a Blank layout, or press ShiftEnter to create a blank page and return to the Pages panel.

  1. To start with a blank page instead, select All from the Starter Layout menu, and then click Blank.

  1. Once you found a layout to start with, click Start Editing. Then, the editor will open, where you can make changes and add more content. It isn’t possible to go back and pick a different layout after clicking this button.

Step 2 - Fill in the starter layout

In the page editor that opens, you’ll fill in the layout. You can also add, remove, or move blocks to create a unique page design of text, images, and other content.

Tip: If you selected a blank layout, you can add any blocks to the page to create a custom design. See the next section for more information and helpful links.

Click the placeholder images, text, and other empty blocks to fill in the page. 

  • The placeholders are blocks. You can add, rearrange, and delete the placeholder blocks to create a custom look and feel. For example, most of the layouts use customizable Image and Text Blocks.
  • To change the text, click in the Text Blocks to delete and replace the placeholders.
  • To add an image and caption to an Image Block, double-click the placeholder Image Block.
  • Contact layouts have customizable Form Blocks and Map Blocks. Double-click these to edit them.

When you’re done building your page, click Save to publish your changes.


Step 3 - Add more blocks (optional)

You can expand a starter layout by adding new blocks, then dragging and dropping them to the right position. Expanding a starter layout can be useful if you like the layout’s format, but need to add more content. 

Note: It’s not possible to add more than one layout to a page, or duplicate parts of a layout.

Adding more blocks to an existing layout doesn’t “break” the page. Think of layouts as your starting point and blocks as tools to further customize your page. If you’re hesitant to change an existing layout, you can duplicate the page, make it private, then use that as a test page.

If you’re not sure which blocks you’re currently using, click Edit on the page you’re working with, then hover over each block to see its name. Double-click a block to open its settings and formatting. For a full list of blocks and their uses, visit What are blocks?


If you start with the Features 1 layout, which includes three columns of images and text, you might want to add one more column to the right. To do this, use our tips for moving blocks and creating columns and rows to add another column of blocks. Use guidelines to ensure that the first block matches the full height of the previous column, then add the other blocks beneath it. 

For a new column in the Features 1 layout, you’d add one more Image Block, Text Block, and Button Block to the right of the last column. For best results, drag the block directly from the block menu to where you need it on the page before customizing each block.


After adding the new blocks, use your cursor to adjust the width of the columns, if needed, then customize each block by adding content.


When you’re done editing the page, click Save to publish your changes.

To learn more about using blocks with Squarespace, we recommend reviewing these guides:

Next steps

After adding a Regular Page, you may want to:

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