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Which images display in social posts

When you or someone else shares a link to your site on a social network like Facebook or Twitter, the post can automatically include an image. Clicking the image leads to the page linked in the post. The image suggested for a post depends on the type of content in the link and which images are available.

We help social networks automatically find images from your site based on the rules in this guide. However, the social network ultimately controls what appears in the post, not Squarespace.

Types of images in social posts

Visit the links below to learn about each image that may appear in social posts.

Posts linking to Regular Pages, collection pages, or Indexes

When sharing a Regular Page, collection page, or Index, the social network uses the first available image on this list:

  1. Alternate Social Sharing Image
  2. Social Sharing Logo
  3. Site logo (if the page is set as the homepage)
  4. Social network’s best guess

Posts linking to a collection item

When sharing a collection item (like a specific blog post, product, or event), the social network uses the first available image on this list:

  1. Item thumbnail
  2. First Image Block
  3. Social Sharing Logo
  4. Social network’s best guess

Posts linking to Gallery Page images are the exception, which always display the Social Sharing Logo.

Posts linking to a Cover Page

When sharing a Cover Page, the social network uses the first available image on this list:

  1. Alternate Social Sharing Image
  2. Social Sharing Logo

If neither exists, no image is used.

Troubleshooting 

Facebook and other social networks occasionally pull images from older versions of your site. For help, visit Troubleshooting Facebook sharing issues.

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Which images display in social posts