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Adding additional information to products

You can add custom content to a product's page by adding blocks in the Additional Info tab of the product editor. This helps you enhance the page's layout and provide details that entice customers to make a purchase.

The Additional Info field is great for adding:

Tip: You can also display related products at the bottom of product details pages.

Watch a video

Add additional info

Note: We recently updated the product editor, so the steps in this guide might not match what you see on your site. You can switch to the new product editor at any time, or follow the steps in Using the classic product editor if you aren’t ready to switch.

To add additional info:

  1. In the Home menu, click Pages.
  2. Click a Store Page.
  3. Click All (version 7.1 only), then double-click a product to open the product editor. For detailed steps, visit Editing a product.
  4. In the product editor, click Additional Info.
  5. Hover over the field and click a + icon to add blocks.


You can add any block to this section, just as you can with pages and blog posts. To delete all your changes and start over, click Reset.

Some recommended blocks for Additional Info include:

  • Text blocks for adding details like product reviews, dimensions, care instructions, ingredients, disclaimers, and shipping information
  • Gallery blocks for adding images of different angles and variants
  • Video blocks for embedding product videos via YouTube or Vimeo

Blocks stack vertically on the product details page. Drag and drop Blocks around the Additional Info field to re-order them. When you're finished, click Apply.

To learn more about adding blocks, visit Adding content with blocks.

Note: The Additional Info editor will always display a text block as a placeholder. If you don't want to display additional product information, add a single blank space to the text block. Don't delete it, as this may prevent saving. 

How additional info displays

The way additional info displays depends on your site's version.

Blocks you add to additional information display directly below the main product details in a vertical stack. This screenshot shows a product with a button block, Spacer Block, and Calendar Block in the additional information section. 


The Additional Information's placement depends on your template.

In most templates, the blocks display directly below the main product images. Galapagos and Supply have different layouts: 

  • Galapagos - The Galapagos template displays a More Info link, which scrolls to the Additional Info area.

  • Supply - The Supply template displays an Additional Info + link, which opens an overlay window containing the Additional Info content.

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Adding additional information to products