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Adding basic product variants

Product variants are variations of a product with different attributes like size or color. Variants let customers choose between product options using drop-down menus.

You can create variants for new and existing products. Each variant has its own SKU. A single product can have up to 100 variants.

For help adding products to your store, visit Adding products to your store. 

Tip: For products with multiple options, visit Adding complex product variants.
Note: Only Physical and Service products support variants.

Watch a video

Step 1 - Open the product

In the Home Menu, click Pages. Click a Products Page. Double-click a product to open the product editor. For detailed steps, visit Editing a product.

In the Inventory tab, tap a product to edit it. For detailed steps, visit Editing a product.

Step 2 - Add product options and variants

In the product editor, click the Pricing & Variants tab.


The product needs at least one unique attribute such as size, color, or style. 

Click the + button to add a new product option. 


Enter the Option Name and then click Save Option.

In the product editor, click the + button below the Image field to add new product variants. This copies the previous variant for you to edit.


You can edit the ImageSKUPricing, Stock, Weight, and Dimensions of a variant in addition to any new product options you've created. Variant images display on the product details page when shoppers select variants.

Tip: Dimensions are used to calculate the best container for the carrier-calculated via USPS shipping option. They aren't visible to customers.

Here’s a preview of how variants will look in your store. The actual layout depends on your template and design options. It's not possible to change the font that displays in the variant drop-down menu:


Organizing products with multiple options

You can add multiple options to variants (for example, size and color). Each combination of options must be set manually. For help with this, visit Adding complex product variants.

To add product variants:

  1. In the product editor, tap Add variants.
  2. Enter the variant type and values. For example, if the variant type is color, its values might be black, white, or navy. Type is the title of the drop-down menu on the product details page, and the values display in the menu.
  3. Tap Apply

To add more variants, tap Add option beneath existing variants in the product editor.

Edit the Price, Sale price (and sale status), StockSKU, and Advanced shipping details like weight and dimensions for each option.

  1. In the product editor, tap the variants. 
  2. Tap a variant.
  3. Tap the fields to edit them.
  4. Tap Save.

Step 3 - Organizing product variants (computer only)

After creating product variants, you can reorder them by dragging rows up or down in the list.

Step 4 - Save the product

After adding the desired options and variants, click Save.


After adding the desired options and variants, tap Save.

Step 5 - Delete a variant (optional)

To remove a variant, return to the Pricing & Variants tab of a product and click the trash can icon next to the variant.


To remove a variant, tap the product in the product editor. Swipe left on the variant you want to delete, then tap Delete.

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Adding basic product variants