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Index Page SEO and social sharing

Because Index Pages are collections of pages, search engines and social media sites interact with them differently than other pages in Squarespace.


Search engines have complex algorithms that power their technology. How your Index and its sub-pages appear in search results may vary. Keep these tips in mind:

  • Depending on your page content, both the Index and the direct link for a sub-page may appear in search results.
  • Some templates include an anchor hashtag (#) in their URLs. Search engines won't see the hashtag or any text that follows it as separate pages.
  • Demo pages are invisible to search engines. We recommend removing all demo content from your Index Page.
  • Making an Index Page your homepage may help search engines prioritize it above other pages on your site.

Social media

When sharing on social media, you can:

For any of these options, ensure you use the URL that appears when you're logged out, or in incognito mode. The URL that displays when you're logged in, which includes /config, doesn't work for sharing. To learn more, visit Sharing URLs from your site.

Share the whole Index

To share the whole Index Page, use the URL for the Index Page.

  • If your Index is set as the homepage, use the main URL for your site with no slugs at the end.
  • If your Index isn't your homepage, ensure the slug for your Index Page is at the end, with no additional page slugs.


Share a page or section within an Index

The best way to hotlink directly to a sub-page in each template's Index depends on your Index type.

  • Grid and slideshow - Open your site in Incognito mode and click through to the page you want to share. Copy that URL from the browser and share it. The page will open with the Index formatting.
  • Stacked - Set up an Index anchor link, and share that URL. The page will open scrolled to the section you linked to.
Note: In some cases, the preview that displays on social media will show the full Index, not the sub-page. To preview the sub-page, use the direct URL.

Direct URLs

Direct URLs take visitors to a specific page on your site. To share a page within the Index as a stand-alone page, use the direct URL by removing everything except your domain name followed by the page's URL slug, like this:

  • If the URL includes a #, remove the # from the URL before you share it.
  • If your Index Page isn't set as your homepage, you'll also need to remove the Index Page slug from the URL.

For example, if your page URL looks like this in the Index:

Use this version for sharing:

Note: This direct URL version of your page may display differently than the version within the Index. For example, in the Avenue template, Gallery Pages stack vertically when opened from an Index. At the direct URL, they'll display as a slideshow. To learn more about your template's Index Page, visit Using the Index Page.
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Index Page SEO and social sharing