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Increasing your site’s visibility to search engines

This guide shows you how to use Squarespace's SEO-targeting features and other tools to increase your site's visibility to search engines.

Note: Before you begin, please note that SEO strategy falls outside of the scope of Squarespace support. Given that search engines have complex algorithms that power their technology and everyone’s marketing needs are unique, we’re unable to provide specific SEO advice to our customers.

Use search tools to maintain updates

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Whenever you make major changes to your site, you can request that a search engine re-index your content by using these services. For help, visit the following guides:

Customize page and site titles

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers.

In the Home Menu, click Settings, and then click SEO. Scroll down to set title formats.

You can set default title formats for the homepage, collections (like Blog, Gallery, Album, Products, and Event Pages), and items (like blog posts and events). You can manually enter text or use default variables. Using default title formats (versus customizing them for every post) helps to keep your formatting consistent for all content.

For step-by-step instructions, visit Customizing title formats.

Differentiate page titles and navigation titles

Every page in your site has a Navigation Title and Page Title. You can edit these titles in Page Settings. Page Titles appear in browser tabs and search results and are indexed by search engines. The Navigation Title is what displays in your navigation menu.

You may want to title these separately. For example, you can use the page title to promote keywords for search engines, but keep the navigation title short to help it fit in your navigation menu. To learn more, visit Renaming a page.

Note: While we can’t offer specific advice on promoting keywords, there are many resources available, including Moz.

Structure content with headings

When adding content to Text Blocks, select Heading 1 or Heading 2 from the text format drop-down menu to organize content. These styles automatically create <h1> and <h2> tags in the page’s HTML, so there’s no need to add them manually.

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. At the same time, they help visitors scan your page and quickly find the information they're looking for.

Add alt text to images

Alt text is text associated with an image that people can view by hovering over it. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches.

When adding alt text, it's best to use short terms that describe the image and relate to your overall site content. To learn more about adding alt text, visit Adding alt text to images.

Tags and categories

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. For our guide on tags and categories, visit Using tags and categories.

Start blogging

All Squarespace sites include blogging capabilities. Blogging involves updating your site frequently, which helps search engines see it as an active site. Even if you're a business and not a blogger, adding a Blog Page and updating it regularly with relevant content could potentially benefit your SEO while building your brand.

When adding blog posts, use tags and categories, and structure your posts with Header 1 and Header 2 formatting. Squarespace automatically gives blog post titles Header 1 formatting.

Physical location

If you're a business with a physical location, listing your address on your site could potentially help visitors find you in location-based services. There are many places where you can add your location:

Signing up for Google's My Business service can also help your local search ranking. Visit their FAQ to learn more.

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Increasing your site’s visibility to search engines