Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Creating discounts

You can offer different types of discounts in your store, including discounts for:

  • Entire orders
  • Orders over a set amount
  • Individual products
  • Product categories
  • Individual member areas

To ensure a discount makes sense for your business, set specific rules to create targeted discounts and promotions like:

  • Free shipping on any order
  • 10% off orders over $100
  • $5 off Tan Leather Purses
  • Limit one per customer
  • 20% off all items in the “Accessories” category
  • 15% off the first subscription payment
  • 10% off membership to the Yoga 101 member area

This guide will walk you through the options for creating discounts to encourage spending and drive sales. For help with discount exceptions, tracking discount use, and editing discounts visit Managing discounts.

Tip: To create a sale, use sale pricing instead. This adds a Sale badge to products and shows the original price with a strikethrough.
Only store Owners and Administrators can access discounts. Learn more about permissions in Squarespace permissions explained.

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Add a new discount

To add a new discount:

  1. In the Home Menu, click Commerce, then click Discounts.
  2. Click the + icon in the top-right corner.
  3. Complete the fields to customize the discount, and click Save.

You can customize the following settings for the discount. For details on each setting, scroll down or click a link:

  1. From the main menu, tap Discounts.
  2. Tap the + icon in the top-right corner.
  3. Complete the fields to customize the discount.
  4. Tap Add to save.

You can customize the following settings for the discount. For details on each setting, scroll down or click a link:

Discounts for subscription products and member areas apply to new subscribers. Existing subscribers continue to pay the original price.

Select a trigger

You can require customers use a promo code to apply the discount. Or, if you're on the Commerce Advanced plan, you can automatically apply the discount if the order meets certain conditions, no code required.

Create a promo code

Check Promo Code to create a code customers must enter to apply the discount. You can also select Generate to create a random promo code.

Promo codes appear uppercase, but aren't case sensitive. We recommend using short codes to make it easier for customers to remember. For example, PROMO10 or SUMMER.

Note: Use a new, unique code for each promotion. If you use the same promo code as an expired discount, the new code won't work.

Create an automatic discount (Commerce Advanced plan)

Check Automatic Discount to automatically apply the discount if the customer’s order meets the criteria you selected without requiring a promo code. If the Applies to conditions are met, customers will see the discount at checkout.

Automatic discounts are only available on the Commerce Advanced plan. For help upgrading, visit Changing your billing plan.

Select a promotion type

Select from the following promotion types:

Percent off

Offer a percentage off a product, order, or member area. The percentage must be a whole number. Percent off discounts don't apply to shipping.

Amount off

Offer a flat amount off a product, order, or member area. Amount off discounts don't apply to shipping, or order totals less than the amount off discount.

Free shipping

Remove shipping costs for an order. You can limit the discount to a specific shipping option, like free two-day shipping, or apply the discount to any shipping option you offer. Free Shipping can only apply to Any Order or Orders Over discounts.

Select how the discount applies

From the Applies to drop-down menu, choose where the discount applies. You can apply discounts to entire orders or limit them to a single product or single member area. This helps you target promotions and create exceptions.

Note: Discounts won't apply to purchasing gift cards, but can apply to purchases made using a gift card.

Any order

Applies to any order of products or member areas with no restrictions. For example, $10 off any order. Discounts won’t exceed the order subtotal. For example, if the order subtotal is $40, a customer can use a $40 off any order discount, but not $41 off any order.

Orders over

Applies to orders with a subtotal equal to or over a certain price. The subtotal is the cost of all products, before tax and shipping, or the cost of all memberships, before tax. This is a great way to encourage more spending. For example, 15% off orders over $100 discount.

Single product

Applies to one product. In the search bar, search for a product on your site by:

  • Product name
  • Product description
  • Content in the product's additional information

For example, 5% off Polka Dot Dress.

Products by category

You can create category discounts that apply to each product in the selected category. You can select one or more categories to receive the discount. For example, $20 off all items in the “Summer” and “Swimwear” categories. If a customer checks out with multiple products in a discounted category, each item will be discounted.

For help adding categories, visit Organizing products.

Member Areas

Applies to a membership to one of your member areas. In the Member Areas drop-down menu, select which member area the discount applies to. Visitors to your site can only use this discount when purchasing a membership to that member area. For example, 20% off a membership to Yoga 101.

For member areas with recurring membership fees, use Limit Subscription Discounts to set how the discount applies to recurring payments.

Limit total uses (Commerce Advanced plan)

To avoid the risk of overused discounts, use the Limit Total Uses setting to limit the number of times a discount can be applied at checkout. When a customer applies a discount code at checkout, it counts as one use.

If you sell subscription products or memberships to member areas with recurring membership fees, use these limits in combination with subscription discount limits.

Unlimited

Customers can apply the discount unlimited times. You can set an expiration date and create custom rules for recurring payments.

Limited Uses

Enter a maximum number of uses for the discount. This limit applies to the discount itself, not the maximum number of times an individual customer can use the discount. This is a good option if you want to offer the discount on a first come, first served basis.

If you sell subscription products or memberships to member areas with recurring membership fees, the first order counts as a single use, and renewal payments don’t count toward this limit.

Limit per customer (Commerce Advanced plan)

Select Limit One Per Customer to limit the discount to one use per email address. You can use this setting in combination with Limit Total Uses to further limit discount use. For example:

  • Setting Limit Total Uses to 10 and enabling Limit One Per Customer means the discount can be used 10 times total, but only once per customer.
  • Setting Limit Total Uses to Unlimited and enabling Limit One Per Customer means the discount can be used an unlimited number of times, but only once per customer.

Limit subscription discounts

Use the Limit Subscription Discounts setting to create the rules for how a discount applies to recurring payments. You can only use this setting if one or both of the following is true:

With this setting, you can apply a discount to the first payment or all recurring payments. You can also exclude subscription products from the discount entirely.

Note: It's not possible to apply discounts to subscription products from the Squarespace Commerce App. Use a computer instead.

First payment

The discount can be applied to the first subscription or membership fee payment but not future renewals.

All payments

The discount can be applied to all subscription or membership fee renewal payments, including the first payment.

Exclude Subscription Products

The discount can’t be applied to subscription products or member areas with recurring membership fees.

Tip: If you apply a discount to Member Areas, and then select a member area with a recurring membership fee, you won't see the Exclude Subscription Products option.

Examples: Combining total usage and subscription limits

These example discounts combine total usage limits and subscription discount limits. Use this as a reference when creating more restrictive discounts.

10% off all orders of a specific subscription product, available to the first 10 subscribers.

  • Promotion: Percent off
  • Applies to: Single product
  • Limit total usage: Limit Usage - 10
  • Limit Subscription Discounts: Unlimited

$15 off single-purchase products within a certain category, which can be used an unlimited number of times.

  • Promotion: Fixed amount - $15.00
  • Applies to: Products by category
  • Limit total usage: Unlimited
  • Limit Subscription Discounts: Exclude Subscription Products

20% off the first payment of the recurring membership fee for the Yoga 101 member area.

  • Promotion: Percent off
  • Applies to: Member Area
  • Member Areas: Yoga 101
  • Limit Subscription Discounts: First Payments

Set a date range

Set a start and end date to plan for future promotions, or add a sense of urgency to your promotions. By default, all discounts start on the date you create them.

  1. In the Start date field, edit the start date to schedule the promotion for the future.
  2. In the Expires field, select an expiration date and time. If a customer tries to apply an expired discount at checkout, they'll see an error message.
  3. Check Never expires to extend the discount indefinitely.

By default, discounts will apply to all subscription renewals, even if they have an end date. To limit the number of times a discount can apply to a subscription, visit limit subscription discounts.

Next steps

  • Visit Managing discounts for help organizing your active, scheduled, and expired discounts.
  • Add a product to your cart or initiate a member area membership purchase, then go to checkout to see what the discount looks like to a customer.
  • Promote the discount with an announcement bar.

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