Set the price that displays when an item is on sale.

In this guide, you'll learn how to show that a product is on sale, set a sale price, and help customers browse your sale items.

Tip: For tips on how to plan your first promotion, visit Planning your first sale or promotion.

Create sale pricing

1. Open the Pages panel and select a store page.
2. Click All, then double-click a product to open its editor. For detailed steps, visit Editing a product.
3. If the product has no variants, scroll to the Pricing section, switch the toggle on beside On sale, and set the sale price.
4. If the product has variants, scroll to the Variants section and click Edit all. For every variant the sale will apply to, click the On sale field, switch the toggle on beside On sale, and set the sale price. 

5. When you're finished, click Back, then click Save to save your changes and keep editing, or Exit, then Save to close the editor.

How sale prices display

The way sale prices display depends on your variant pricing. If all variants have the same regular price and sale price, the product will display:

• The new price
• The original price with a strikethrough
• A Sale badge

If variants have different pricing, the product will display: 

• Prices starting at the lowest sale price
• A Sale badge

Design and customization options depend on your site's version. Visit Styling store pages to learn more. 

Add a Sale category

To help customers browse all items on sale, create a Sale category. This adds a navigation link on your store page to all items in the sale category.

Create a store-wide sale

To offer a general sale on many products at once, like 10% off all tops, use discounts.

Tip: To promote your sale, add a banner to the top of your store with an announcement bar.

Subscription products

Sale pricing applies to subscriptions purchased during the sale and all their ongoing subscription payments, even after the sale ends. To reduce the price for a limited number of subscription payments, create a discount.

Promote your sales with an email campaign

If you want to alert regular customers to your sales, create a campaign with Email Campaigns, Squarespace's built-in email marketing feature.

To learn more, visit Using Email Campaigns with Squarespace Commerce.