A step-by-step tutorial about setting up your ecommerce site.
Your ecommerce store is more than a website—it's an extension of your business and brand. By following the videos below, you can set up your store, add products, manage sales, and improve your SEO. Squarespace's commerce features are robust and customizable, so feel free to pause the videos at any time and refer to the guides linked below the videos for step-by-step instructions.
This guide applies to version 7.1 only. If you're not sure what version your site is on, follow these steps to check.
Commerce and payment processors are premium features available in Business, Commerce, Professional, and Premium plans.
Set up your account
Start a free, 14-day trial to begin exploring the platform, uploading and managing your products, experimenting with your design, and sharing your progress with friends and colleagues.
To learn more, visit Getting started.
Create a store page to begin adding products, and style the page to match your site. You can sell gift cards and physical, digital, and service products. Add variants, images, and tags and categories to help customers find what they're looking for.
To learn more, visit Adding products to your store.
Connect payment processors
Connect a payment processor to accept credit cards, PayPal, Venmo, and Apple Pay. You can accept various payment methods and currencies online, and accept in-person sales using Squarespace point of sale. Create tax rules to charge taxes in different countries, states, and cities.
To learn more, visit Connecting a payment processor to Commerce. If you're in the US, you can set up automatic tax rates. If you sell outside the US and need to add international tax rates, visit Setting up manual taxes rates in Squarespace Commerce.
Set up your store
After connecting a payment processor, customize your checkout flow and run test orders to better understand your customer's user experience. Style the checkout page to match your brand.
To learn more, visit Customizing your checkout experience.
Add shipping options
Add shipping options to ship locally and around the world. Offer free shipping, flat-rate shipping, or custom shipping amounts based on a product's weight and dimensions.
To learn more, visit Setting up shipping rates.
Create discounts and promotions
Create discounts and promotions to drive sales. You can offer single-use discounts, discounts for orders over a certain amount, or special sale pricing. Track discount use to find out which discounts are most effective.
Fulfill and refund orders from the Orders panel. Add tracking numbers to better organize customer purchases.
Sell in person with Squarespace point of sale
Sell in person using the iOS Squarespace app as a point of sale device at markets or craft fairs. Connect Square to integrate cash and in-person card sales with your online store. Sales you make using Squarespace point of sale will update your inventory, display in the Orders panel, and factor into your sales analytics.
This video shows point of sale on the Commerce app, which has been discontinued, but you can follow the same steps to use point of sale in the iOS Squarespace app.
To learn more, visit Selling in person with Squarespace point of sale.
Send marketing emails
Create on-brand marketing emails using Squarespace Email Campaigns, and ensure your site is following our SEO best practices to help with your search rankings. Add social links so visitors can connect with you on social channels.
To learn more, visit Getting started with Squarespace Email Campaigns.
Use built-in analytics to track key statistics like revenue, order volume, and conversion. You can see which channels visitors use to find your site, what are your popular products and pages, and how successful your abandoned checkout recovery is.
To learn more, visit Squarespace analytics.
Optimize your store with Squarespace Extensions
Connect Squarespace Extensions, a collection of third-party tools, to your site to enhance your store and streamline key tasks, like sales tax compliance, drop shipping, SEO, and social media marketing.
For a full list of Squarespace Extensions, visit our extensions directory.