Recommendations to help you build a captivating welcome page.

Your homepage is the first page visitors encounter when visiting your domain. While not every visitor starts with your homepage, because they may arrive through search results or direct URLs, they can reach it from anywhere on your site by clicking the site title or logo.

Because you can set any page as the homepage, it's good to think about what impression you want the page to create. A homepage can quickly help visitors get to the information they're seeking, or it can create a sense of mystery and suspense, encouraging them to explore your site.

The exact homepage that works for you depends on your site, your goals, and your visitors. This guide explores some popular options.

Tip: In addition to our guides and video tutorials, we offer two Getting Started with Squarespace webinars. In these sessions, we’ll walk you through template building with Squarespace Blueprint AI, navigating your site, domain and email options, preparing site content, building a homepage, and styling colors and fonts. Webinars typically last one hour, and you don’t need a Squarespace site or account to sign up.

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Invite them in with a Welcome page

You can customize a layout page with text, images, and more to create a Welcome page. A Welcome page tells visitors who you are and what your site is about. For example, the Welcome page for a ceramics studio might explain how the studio was founded, share contact information, and link to products for sale.

For inspiration of what content to add, visit our guides on creating About and Contact pages.

Highlight different content with page sections

By using several page sections on a single layout page, you can create a visually arresting homepage where visitors can scroll through a lot of content in one place and click through to learn more. You can alternate between image-heavy sections and text-centric sections to make your content more dynamic.

If your site is on version 7.0 and your template supports an index page, you can create a similar effect. The .gif below shows Burke's stacked Index with parallax scrolling. To learn more, visit Index pages in version 7.0.

Promote your products with a store page

If your goal is to sell products, you can make your store page the homepage. When visitors arrive at your site, they'll review what you have to offer, and they can start shopping immediately.

You can arrange your products in a variety of different store page layouts. For alternate layout options, you can add page sections above or below your products, or add a layout page and customize it with product blocks.

If you don't want your store page to appear in the navigation, you can move it to the Not linked section.

Take them straight to your content

If your site has one main page, you may want to take visitors there directly. For example, setting a blog page or portfolio page as the homepage helps your visitors find your posts or projects.

Tip: Move the homepage to the Not linked section to hide it from your site's navigation menu.

Track the effect of changes to your homepage

You can use your site's built-in analytics to measure the performance of your homepage and any changes you make to it.

How you use analytics depends on your site and goals. For example, if you move a button from the bottom of your homepage to the top, you can use form and button conversion analytics to track how it affects clicks. Or, if you rearrange products, you can use purchase funnel analytics to track if conversion increases.

To learn more, visit Squarespace analytics.