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Tips for creating a homepage

Your homepage is the first page visitors see when visiting your domain. While not every visitor will start with your homepage, since they may arrive through search results or direct URLs, they can reach it from anywhere on your site by clicking the site title or logo.

Since you can set any page as the homepage, it's good to think about what impression you want the page to create. A homepage can quickly help visitors get to the information they're seeking, or it can create a sense of mystery and suspense, encouraging them to explore your site.

The exact homepage that works for you will depend on your site, your goals, and your visitors. This guide explores some popular options.

Tip: Move the homepage to the Not linked section to hide it from your site's navigation menu.

Create a distinct look with a cover page

A cover page is a single, bold splash page. Cover pages don't display your site's navigation menu, and they have their own style settings and layout, which gives them a separate feel from the rest of your site.

For all these reasons, they make a great option for introducing visitors to your site and directing them to your key content with buttons or links.

To learn more, visit Using cover pages.

Tip: Since your site's navigation links don't display here, ensure you have at least one button or link that takes people into your site.


Invite them in with a Welcome page

You can customize a layout page with text, images, and more to create a Welcome page. A Welcome page tells visitors who you are and what your site is about. For example, the Welcome page for a ceramics studio might explain how the studio was founded, share contact information, and link to products for sale.

For inspiration of what content to add, visit our guides on creating About and Contact pages.

Tip: If your template has a Stacked Index, you could use one to create this page.


Highlight different content with an index page

An index page collects images and content from different pages and arranges them in a creative layout. If your template supports an index page, it can make a visually arresting homepage where visitors can view a lot of content in one place and click through to explore further.

The index page's style depends on your template. The screenshot below shows Burke's stacked Index with parallax scrolling. To learn more, visit Using the index page.


Take them straight to your content

If your site has one main page, you may want to take visitors directly there. For example, setting a store page or blog page as the homepage helps your visitors find your products or posts.

A store page or blog page's layout and features depends on the site's template. To create an alternate layout, add a layout page and customize it with summary blocks or product blocks.


Track the impact of changes to your homepage

You can use your site's built-in analytics to measure the performance of your homepage and any changes you make to it.

How you use analytics depends on your site and goals. For example, if you move a button from the bottom of your homepage to the top, you can use form and button conversion analytics to track the impact on clicks. Or, if you rearrange products, you can use purchase funnel analytics to see if conversion goes up.

To learn more, visit Squarespace analytics.

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Tips for creating a homepage