Tips for effectively styling and organizing your site content.

When building a Squarespace site, following good design practices can help make your site both visually compelling and intuitive to navigate. This guide reviews fundamental design principles and highlights features useful for developing these elements of your site.

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Structure

The structure of your site guides visitors to the desired content. By choosing the size, alignment, and spacing of various elements, you can highlight information important to visitors.

To learn more about structuring Squarespace sites, visit the following guides:

• Adding pages to your navigation
• Adding content with blocks
• Layout pages
• Page sections
• Improving site accessibility with inclusive design

Typography

The fonts you choose for your site help define your site’s brand. Font styles that complement each other make text readable and contribute to the overall aesthetic of your site.

To learn more about font styling with Squarespace sites, visit the following guides:

• Changing fonts
• Choosing the right fonts and colors

Color

The colors you choose convey your site’s personality and appeal to the emotions of a visitor. Colors are one of the most important design aspects for defining your brand.

To learn more about color styling with Squarespace sites, visit the following guides:

• Changing colors
• Choosing the right fonts and colors
• Creating accessible site content

Imagery

High-quality, well-lit images on your site can help illustrate your content and set the tone for visitors. You can upload your own images or add a stock image.

To learn more about using images with Squarespace sites, visit the following guides:

• Adding and resizing images
• Formatting your images for display on the web
• Searching and adding stock images
• Product images
• Making audio, images, and video more accessible