Shopping on Instagram allows approved Instagram business profiles to tag products in posts. When you tag a product, Instagram users can view product details and tap a Shop Now button to buy the product on your site without leaving the app.
This is a great way to share products with followers and reach a wider audience through hashtag discovery. Once you’ve completed the setup process and are approved by Instagram, you can tag your products wherever they appear in your posts. In this guide, we'll show you how to import your inventory to a Facebook Business Manager account and begin tagging products once Instagram approves your profile.
- Ensure your products follow Facebook's Commerce Policies and Instagram-Specific Policies.
- Your business must be located in one of Instagram's supported countries. For a current list, visit Instagram's documentation.
- This feature is only available on the Commerce Basic or Advanced plan .
What you’ll need
To tag products in Instagram, you'll need all of the following:
- The most recent version of the Instagram app
- An Instagram business profile
- A Facebook Business Manager account
- A Facebook Page
- A Squarespace site selling physical products
- Instagram’s approval
Note: Instagram, Facebook Business Manager, and the store approval process falls outside the scope of our support. This means we’re unable to help with setup, troubleshooting, or Instagram’s approval process.
Step 1 - Set up your accounts
Your Facebook Business Manager account lets you import your store’s inventory as a catalog so you can tag your products in Instagram posts. To complete this setup, you’ll need to add the following to your Facebook Business Manager:
- Your Instagram business profile
- The same Facebook page linked to your Instagram business profile
Before you begin
To avoid issues, these accounts need to be added in a specific order. If this Facebook Page is already linked to your Instagram business profile, revert your business profile to a personal profile and unlink the Facebook Page. After adding the Facebook Page to your Facebook Business Manager account, relink the Facebook Page to your Instagram account and convert back to an Instagram business profile.
Add your Facebook Page
To add your Facebook Page to your Facebook Business Manager:
- In your Facebook Business Manager account, click Business Settings.
- Under Accounts, click Pages.
- Click + Add.
- To add an existing Facebook Page, click Add a Page. To create a new page, click Create a New Page.
- Follow Facebook Business Manager’s instructions to complete the process.
Add your Instagram business profile
To add your Instagram business profile to your Facebook Business Manager:
- In your Facebook Business manager account, click Business Settings.
- Under Accounts, click Instagram Accounts.
- Click + Add.
- Enter your Instagram username and password.
- You don’t need to add ad accounts to complete this process. Click Skip.
- Click Done.
Once you've set up your Instagram business profile, linked it and its Facebook Page to your Facebook Business Manager account, and followed Steps 1 and 2 below, Instagram will review your profile. If you're approved, a new Shopping section will appear under Business Settings in your Instagram business profile.
Step 2 - Create a catalog in Facebook Business Manager
After setting up your accounts, create a catalog in your Facebook Business Manager account with the following steps:
- Log into the Facebook Business Manager account.
- Click the ☰ icon in the top-left corner.
- Under Assets, click Catalog.
- Click Create Catalog.
- Select E-Commerce and click Next.
- Select the business your catalog will belong to.
- Enter a name.
- Click Create.
- Click View Catalog.
Step 3 - Import your inventory as a data feed
To add your products to your Facebook Business Manager catalog, import them using a data feed. Facebook will use this feed to regularly check your site for new products.
To import your inventory, follow these steps:
- In the Catalog area of your Facebook Business Manager account, click Add Products.
- Select Use Data Feed and click Next.
- Select Set a Schedule.
- In a new window, log into your Squarespace site.
- In the Home Menu, click Settings, click Marketing, and then click Products on Instagram.
- Click Copy.
- In the Facebook Business Manager window, scroll down to Add Data Feed URL.
- Paste the URL you copied in the previous step.
Note: You don't need to enter login details for your data feed.
- Set a schedule for automatic uploads, enter a data feed name, and select a default currency.
- Click Start Upload. The data feed will import up to 2000 published products, starting with the most recently added.
- Your data feed will begin uploading. Once it finishes, click Done.
To check your upload, click the Data Sources tab. If the upload was successful, in the Status column you'll see the words All Good.
Inventory data feed
In the Data Source Name column, you can click your data feed URL to view more information. This includes the next upload date, the last upload, the number of products uploaded, and a few examples from your inventory.
The following information is imported with your inventory:
- Line - The row this product appears on in your .csv file.
- id - A unique identifying number
- title - The product name
- description - The primary product description. Text from the Additional Information section isn't imported.
- price - Instagram doesn't support price ranges, so this displays the lowest product price.
Note: Squarespace doesn't support Google Product Categories at this time. The google_product_category will appear blank. This field isn't used by Instagram and won't affect your ability to tag products in Instagram.
Step 4 - Wait for Instagram approval
Once you've correctly linked your Instagram business profile and Facebook Business Manager account and imported your inventory, Instagram will review your store.
There is no submit button or application—Instagram will automatically begin the review process once everything is set up correctly. This can take several days or longer. For more information, visit Instagram's documentation.
To see if your store is approved, in your Instagram account, click Settings, scroll down to Business Settings, and click Shopping. If you've added multiple data sources, ensure the correct one is checked.
Step 5 - Tag products in Instagram
The option to tag products will now be available for every time you post and on your previous posts. To get started, create or edit an Instagram post, and click Tag Products. For help, visit Instagram's documentation.
New products added to your store will become taggable once they import to your catalog on the schedule you selected.
If you can’t tag products, visit Instagram's I've connected my catalog to Instagram. Why can't I tag products in my posts? guide.
When you've tagged a product, a shopping bag icon appears on the post. Instagram users can click the post to view product tags, then click any product tag to view:
- A product photo
- Product name
- Price (if variants of the product have different prices, the lowest price will display.)
- A Shop Now button that opens the product on your site.
Note: If you post Instagram ads, note that it isn’t possible to promote a post with tagged products
After tagging products in Instagram, visit Traffic Sources to measure success and track conversion.