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Content metadata

Metadata is information about your content, like its name or publication date, that’s stored within the content itself.

Adding metadata gives your content more context and helps visitors use your site more effectively. For example, blog posts can display metadata elements such as author names, categories, and tags. Many elements are clickable. For example, clicking on an author name takes you to a filtered page of posts by that author.

This guide provides an overview of metadata used in Squarespace and explains how to customize it throughout your site.

Tip: This guide focuses on metadata that display on a page. To add information to your site for SEO, visit Increasing your site’s visibility to search engines. To import image metadata, visit Importing image metadata.

Types of metadata

The following metadata elements can display on these collection pages depending on your template and style options:

  • Album Pages - Artist name, Share link
  • Blog Pages - Date, author name, location, tags, categories, likes, source URL, Share and comment links
  • Events Pages - Date, tags, categories, location, Share link
  • Gallery Pages - None
  • Products Pages - Tags, categories, Share link or buttons

Some collection items include metadata that doesn’t display on the page. For example, you can add tags and categories to album tracks. Although these don’t display on the Album Page, they can help album tracks populate on your site’s built-in search.

Add metadata information

Add or edit metadata in collection item editors, such as the blog post editor or product editor. The steps below explain how to add metadata for a blog post. You’ll use a similar process for tracks, events, and product items.

In the Home Menu, click Pages. Click on your Blog Page to open the Blog panel. Then click a blog post in the list and click Edit.

  • In the Content tab, use the + symbols to add tags and categories. Click on the publication date to change the date.
  • In the Options tab, you change the author and add a source URL.
  • Add a location in the Location tab.

Click Save. Depending on your template and settings, these elements may or may not display on the page.

Display options and styling

Every template has its own style tweaks and options. Explore your Style Editor to see which tweaks affect your metadata. A good word to look for is Meta. There may also be specific tweaks for certain elements, like author name, date, and Share buttons.

Not all templates display all metadata elements. For example, blog post author names are always hidden in these templates:

  • Avenue
  • Ishimoto
  • Wells

Visit our template guides for more details about your template’s style options.

Metadata and Summary Blocks

As an alternative to how your template’s collection pages display metadata, you can use a Summary Block on a Regular Page.

Summary Blocks present your content, like blog posts, in magazine-style layouts. You can choose up to two metadata elements with each item. You can also create filters for categories and tags.

To learn more, visit Summary Blocks overview.

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