Metadata is information about your content, like its name or publication date, that’s stored within the content itself.
Adding metadata gives your content more context and helps visitors use your site more effectively. For example, blog posts can display metadata such as author names, categories, and tags. Many types of metadata are clickable. For example, clicking on an author name takes you to a filtered page of posts by that author.
This guide provides an overview of metadata used in Squarespace and explains how to customize it throughout your site.
Tip: This guide focuses on metadata that displays on a page. To add information to your site for SEO, visit Increasing your site’s visibility to search engines. To import image metadata, visit Importing image metadata.
Types of metadata
The following metadata can display on these collection pages depending on your site's settings:
- Blog Pages - Date, author name, location, tags, categories, source URL, comment links
- Events Pages - Date, tags, categories, location
- Store Pages - Tags, categories
- Album Pages - Artist name, Share link
- Blog Pages - Date, author name, location, tags, categories, likes, source URL, Share and comment links
- Events Pages - Date, tags, categories, location, Share link
- Products Pages - Tags, categories, Share link or buttons
Even when metadata doesn't display on the page or item, it will appear in your site’s built-in search. This is a great way to help visitors find relevant content.
Add metadata information
Add or edit metadata in collection item editors, such as the blog post editor or product editor. The steps below explain how to add metadata for a blog post. You’ll use a similar process for events and products.
In the Home Menu, click Pages. Click on your Blog Page to open the Blog panel. Hover over a post in the list and click ..., then click Settings.
- In the Content tab, click Tags or Categories to add tags or categories. Click Status to change the publication date.
- In the Options tab, change the author and add a source URL.
- In the Location tab, add a location.
Click Save. Depending on your settings, these types of metadata may or may not display on the page.
In the Home Menu, click Pages. Click on your Blog Page to open the Blog panel, then hover over a blog post in the list and click Edit.
- In the Content tab, use the + symbols to add tags and categories. Click on the publication date to change the date.
- In the Options tab, you change the author and add a source URL.
- Add a location in the Location tab.
Click Save. Depending on your template and settings, these types of metadata may or may not display on the page.
Display options and styling
Metadata display and styling options depend on your site's version.
You can find display and color options in the section styles for collection pages and items. When styling metadata color, look for tweaks with Meta. Keep in mind, different layouts may have different tweaks.
To style metadata font, click Design in the Home Menu, click Fonts, then click Miscellaneous.
Every template has its own style tweaks and options. Explore your style options to see which tweaks affect your metadata. A good word to look for is Meta. There may also be specific tweaks for certain types of metadata, like author name, date, and Share buttons.
Not all templates display all types of metadata. For example, blog post author names are always hidden in these templates:
Visit our template guides for more details about your template’s style options.
Metadata and Summary Blocks
As an alternative to how your template’s collection pages displays metadata, you can use a Summary Block on a Layout Page.
Summary Blocks present your content, like blog posts, in magazine-style layouts. You can choose up to two types of metadata with each item. You can also create filters for categories and tags.
To learn more, visit Summary Blocks.