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Building a musician or band site

A musician or band site connects you with your fans, shares music, displays tour dates, and more. This guide highlights great starting points for bands or musicians and explores Squarespace's features for uploading music, connecting social media, and selling merchandise online.

Watch a video

This video applies to version 7.1.

Start with an Entertainment template

While all Squarespace sites have the built-in design tools to make a unique, striking musician or band site, you may want to start with a design from the Entertainment category of the template store. These designs showcase your music and help fans find tour dates and order merchandise.

To learn more, visit Choosing the right template.

Share songs

You can share individual tracks on your site by uploading them to audio blocks. These blocks appear as a customizable player, and you can add them to any content area on your site. This is a great option for showing off new singles, remixes, or other audio files.

You can also use SoundCloud Blocks to embed tracks or playlists from your SoundCloud directly to your site. This way, visitors can listen to your SoundCloud content without leaving your site.

Sell merchandise

You can sell t-shirts, albums, digital downloads, posters, and more using Squarespace commerce features. Visit Getting started with Squarespace commerce to learn more.

List gigs and tour dates

Use an events page to list upcoming shows, tours, and appearances. After you've added events, you can showcase these events elsewhere on your site, such as your homepage, using a summary block or calendar block.

If you have a Bandsintown profile, you can display live stream, tour, or festival dates on your site by adding a Bandsintown Block to any page.

Communicate with your fans

Keep your fans informed about new music, shows, and merchandise with Squarespace Email Campaigns or our EZ Text extension.

Send emails using Email Campaigns

Get started by building your email lists and sending Email Campaigns to stay in touch with your fans. Follow our Email campaign best practices to ensure your campaigns are effective and reach your audience. To learn more about sending on-brand emails, visit Getting started with Squarespace Email Campaigns.

Send text promotions using extensions

You can also send text promotions and notifications to your fans in minutes by connecting the EZ Text extension. While we work with third-party services to ensure Squarespace extensions work properly, extensions fall outside our scope of support. We can help with connecting or disconnecting your extensions. For all other questions, contact the extensions provider directly.

Connect your social media and streaming pages

Display content from social media on your site or automatically push content from your site to social platforms by connecting your social accounts. You can display icons for these social platforms in your site header or a social links block.

If your music is available on a streaming service, you can add icons that link out to your pages on Apple Podcasts, Google Play, and Spotify.

Next steps

Your site can be as unique as your music, so this is just the start. Add music videos with a video block, show concert photos with gallery sections, or document tour life in a blog. Visit our Getting Started video series to learn more.

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Building a musician or band site