Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Service products

In Squarespace, service products are classes, consultations, events (without physical tickets), or other services you offer. Since service products aren't shipped to customers, they don't require customers to pay for shipping or enter a shipping address at checkout. You can sell a service product as a one-time purchase or a subscription.

Tip: For merchandise, apparel, and other physical goods, visit Physical products. For ebooks, .mp3s, and other digital downloads, visit Digital products.
Commerce is a premium feature available in Business and Commerce plans.

Service products vs. appointments

Depending on the services you offer, you may want to use online booking through Scheduling instead of service products. Before creating a product, review the main differences:

  • Service products work well for classes and events that are free or require payments, but don't have to be booked at specific times.
  • Appointments work well for services and classes scheduled for specific times or as part of a series. You can accept payment for an appointment when the client books, hold their card to charge later, or make the service free. To learn more, visit Creating and editing appointment types.

Step 1 - Select the product type

When adding a new product to a store page, select Service.


Step 2 - Edit the product information

Note: We recently updated the product editor, so the steps in this guide might not match what you see on your site. You can switch to the new product editor at any time, or follow the steps in Using the classic product editor if you aren’t ready to switch.

Use the NameDescription, and Image fields to add information for your product.


Click Add images or drag and drop images from a folder on your computer to add images for the product. You can add multiple images.

Note: Multiple images will display as thumbnails. To add a unique image for each variant, visit Adding basic product variants.

Step 3 - Set pricing and stock levels

Under Pricing and Inventory, set the product's regular price, sale price, quantity, and SKU. To enable a sale, switch the toggle on beside On Sale. To give the product an unlimited quantity, switch the toggle on beside Unlimited quantity


Step 4 - Add product variants

Variants are used to create additional options for a product, like different colors, sizes, or designs. To add variants, scroll to Variations and click Add. For detailed steps visit Adding product variants.

After adding product options and variants, return to the main product editor and click Edit all to customize:

  • Image - Add a variant image, which will display when customers select the variant from the drop-down menu on the product details page.
  • SKU - This is the inventory identifier for your product. Squarespace creates one automatically, but you can change it to a SKU that matches your inventory scheme. SKUs must be 20 characters or fewer.
  • Units - The number of units available with an option to set an Unlimited stock value. To prevent customers from buying more than one of any service product at a time, uncheck Let customers buy multiple service products in checkout settings.
  • Price - Set the price customers will pay for the product with additional options for sale pricing.
  • Sale price - Set the price customers will pay when then product is on sale.

Step 5 - Add tags and categories

Scroll down to Organization and click Add beneath Categories and Tags to organize your products with tags and categories.Categories_Tags.png

Adding categories to your products automatically creates category navigation on your store pages. The style of this navigation varies by template. To learn more, visit Organizing products.

Formatting tips:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.
  • Tags and categories appear in alphabetical order.

Step 6 - Create a subscription (optional)

If you're eligible, you can sell the product on a recurring basis. Click Subscription and customize the subscription renewal details. Customers who buy subscription products save their billing and shipping information, and are charged automatically when their subscription renews. To learn more, visit Subscription products.


Step 7 - Save

Hover over Done and click Save & Publish to publish the product to your store page. This sets the product as available for purchase.

To schedule the product to publish to your live store later, click Save (but not Save & Publish). To learn more, visit Editing products.

More options

Beyond the basics, you can further customize your service product with features like custom forms, buttons, and the ability for customers to buy multiple service products at once. To learn more, visit the Adding products to your store.

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