Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Importing products from Etsy, Shopify, and Big Cartel

You can import your product inventory from Etsy, Shopify, and Big Cartel. This is a one-time import process, and it won’t continually sync inventories. Any inventory updates you make in Squarespace or the third-party platform won’t appear in the other platform.

To sync inventory automatically and across platforms, connect an inventory and products extension. To learn about extensions, visit Squarespace Extensions.

You can also use our .csv template to import products.

Product importing is available on the Commerce Basic and Advanced plans.

What imports to Squarespace

In version 7.1, you can import up to 10,000 products per store page. There are import limits if you're importing from Etsy. In version 7.0, you can import up to 200 products per store page. In both versions, products can have up to 100 variants.

Depending where you're importing from, the following product information will import to Squarespace:

  • Description
  • Images
  • Inventory
  • Price
  • Shipping sizes
  • Title

Squarespace can't import:

Keep in mind:

  • To import the correct products, ensure your Etsy vacation mode is turned off. This way, Squarespace only imports your active and sold out products. If vacation mode is turned on, your inactive listings may import.
  • If you don't have active or sold out products, we import your draft, inactive, and expired products. To learn more about Etsy product listings, visit their documentation.
  • Description
  • Images
  • Price
  • SKU
  • Title
  • Variants
  • Weight

To import products with unlimited quantities, leave the Variant Inventory Tracker column blank in Shopify's .csv file.

  • Description
  • Price
  • Product Name
  • Images

Squarespace can’t import:

  • Variants
  • Quantity in stock

Import products to Squarespace

Follow these steps to import products to Squarespace from Etsy, Shopify, and Big Cartel.

If you haven't already, add a store page.
In version 7.1, you can import up to 300 products from Etsy. In version 7.0, the import limit is 200.
Note: Before importing products, ensure your measurement standard is consistent between Squarespace and Etsy. To change your Squarespace settings, visit Language and region settings.

To import Etsy products:

  1. In the Home menu, click Commerce, click Inventory, then click Import.
  2. Click Etsy, then click Get started.
  3. Choose the store page where you want to import the products.
  4. Click Start import.
  5. Log into Etsy.
  6. Click Grant access. If your Etsy shop currency is different than your Squarespace store's currency, we'll ask you to change your store's currency. When your store currencies don't match, products import with a product price of zero.

After the import is complete, products are published automatically on the store page you selected.

Tip: You can also import Etsy product reviews so your customer reviews appear on your product details pages. To learn more, visit Adding product reviews.

Disconnect your Etsy account

If you connected an Etsy account to your site and you'd like to disconnect it:
  1. In the Home menu, click Commerce, then click Inventory
  2. Click Import.
  3. Click Etsy, click Use a different shop, then click Disconnect.
  1. In your Shopify account, follow their steps to download a .csv file of your inventory. Save the .csv to your computer or somewhere convenient.
  2. In your Squarespace site, go to the Home menu, click Commerce, then click Inventory.
  3. Click the ... icon in the top-right corner.
  4. Click Import.
  5. Click Shopify from the Import Products menu.
  6. Drag and drop the .csv file from Shopify into the upload box.
  7. Click Import.
  8. A Success message displays after the import is complete.

The imported products will appear in a new store page in Squarespace, hidden from navigation. It's not possible to import products to an existing page. To find the products:

  1. In the Home menu, click Pages.
  2. In the Not linked section, click the page called Imported Products. If you don’t see it, refresh your browser.
  1. In the Home menu, click Commerce, then click Inventory.
  2. Click Import.
  3. Click Big Cartel from the Import Site menu.
  4. Enter your full Big Cartel URL. For example, http://examplestore.bigcartel.com.
  5. Click Import.
  6. A Success message displays after the import is complete.

The imported products will appear in a new store page in Squarespace, hidden from navigation. It's not possible to import products to an existing page. To find the products:

  1. In the Home menu, click Pages.
  2. In the Not linked section, click the page called Imported Products. If you don’t see it, refresh your browser.

How tags and categories work in Squarespace

In Squarespace, tags and categories control the way your products are organized. After you create a category, your store automatically displays products in a category navigation that visitors can browse through. Tags and categories are also used to determine the related products that display on product details pages. Product tags and categories don't factor into your site's SEO, but other product details do. To learn how to optimize your site for search engines, visit our SEO checklist.

Next steps

After importing products, ensure you complete all the steps to set up your store. You may also want to:

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Importing products from Etsy, Shopify, and Big Cartel