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Adding site and page descriptions for SEO

Meta descriptions, also known as search descriptions, are short pieces of text that describe your site's content. Meta descriptions show below the page title in search results if the search engine doesn't find content more relevant to a visitor's search terms.

For control over how your descriptions appear in search results, you can edit these fields:

  • Site meta description - Represents your whole site or your homepage.
  • SEO description - Represents individual pages. Not currently available for collection items (such as blog posts or individual product items).
  • Page description - Appears on your site in some templates. May appear in search results if there's no SEO description.


Before you begin

  • What appears in search results is mostly determined by Google's technology. There's no way to keep descriptions exactly the same for every potential search. While there are no guarantees, filling in these descriptions will influence how your site appears in search engines.
  • You can request a re-index using Google Search Console if the wrong information is displaying in search results.
  • Search engines cut off descriptions around 160 characters.

Best practices

Visitors read these descriptions to decide if they want to click on your result. To make your site inviting, we don't recommend stuffing your page and SEO Descriptions with keywords in a way that doesn't form cohesive sentences. The best thing you can do is make your descriptions short, relevant, and readable.

Add a site description

Your site meta description won’t always appear in search results—it depends on what visitors are searching for. To add a site meta description:

Desktop Mobile
  1. In the Home Menu, click Marketing, then click SEO.
  2. In the Site Meta Description box, enter your description.
  3. Click Save.


  1. In the Home Menu, tap Marketing, and then tap SEO.
  2. In the Site Meta Description box, enter your description.
  3. Tap Save.

Add SEO descriptions

We recommend adding SEO descriptions to every page on your site. Search engines will show these descriptions in search results if they can’t find content more relevant to a visitor's search terms.

SEO descriptions aren't available for homepages, which use the site meta description instead.

To add an SEO description for a page:

  1. In the Home Menu, click Pages.
  2. Hover over the gear-icon for that page to open page settings.
  3. In the SEO Description box of the SEO tab, enter your description.
  4. Click Save
Note: Your updated description text won't appear in search results right away. Search engines take some time to re-index your site for new content. To request a re-index, use Google Search Console.

Add page descriptions

The page description appears on your site in some templates. In most cases, you only need to add the SEO description. The page description is useful if your template displays page descriptions on your site, and you want the search results title to say something different.

To add a page description for a page:

  1. In the Home Menu, click Pages.
  2. Hover over the gear-icon for that page to open page settings.
  3. In the Page Description box of the Basic tab, enter your description.
  4. Click Save

Repeat this process for every page on your site.

How templates use page descriptions

Here's how page descriptions display for each template. Except where noted, the display is the same on desktop and mobile. Templates are grouped by family.

Tip: Page descriptions often display with the page title. SEO descriptions don't display on your site.

Appears below the banner image on Events, Products, and Regular Pages.

Hide them with the Show Page Titles & Descriptions tweak.

Avenue Appears on Gallery Pages when opened from an Index Page.

Aviator family

Aubrey, Aviator

Descriptions don't display.

Bedford family

Anya, Bedford, Bryant, Hayden

Overlays banner images on Regular Pages and content sections in the Index. Supports special styling options.

Tip: Slideshow banners use image descriptions as the overlay text instead.

Brine family

Aria, Basil, Blend, Brine, Burke, Cacao, Clay, Ethan, Fairfield, Feed, Foster, Greenwich, Hatch, Heights, Hunter, Hyde, Impact, Jaunt, Juke, Keene, Kin, Maple, Margot, Marta, Mentor, Mercer, Miller, Mojave, Moksha, Motto, Nueva, Pedro, Polaris, Pursuit, Rally, Rover, Royce, Sofia, Sonny, Sonora, Stella, Thorne, Vow, Wav, West

Descriptions don't display

Farro family

Farro, Haute

Descriptions don't display.

Overlays banner, excluding Album Pages.

Hide them with the Banner Content tweak.

Doesn't display on smartphones.

Flatiron Appears on Gallery Pages, and on Regular pages opened from an Index Page.
Forte Descriptions don't display.
Galapagos Descriptions don't display.
Ishimoto Descriptions don't display.

Appears at the top of Regular, Products, Blog, and Events Pages. Hide them with the Page Title/Description tweak.

Always appears within the Index.


Montauk family

Julia, Kent, Montauk, Om

On Gallery Pages, the description always appears on the page.

On Regular, Blog, Products, and Events Pages, and on Index landing pages, the description overlays the banner image. The Hide Page Banner tweak hides the banner and description.

Descriptions on banners don't display on narrow browsers.

Native Descriptions don't display.

Pacific family

Charlotte, Fulton, Horizon, Naomi, Pacific

Displays over banner images for Album, Blog, Events, Gallery, Products, and Regular Pages, excluding Index sections.

Skye family

Foundry, Indigo, Ready, Skye, Tudor

Descriptions don't display.
Supply Descriptions don't display.

Tremont family

Camino, Carson, Henson, Tremont

Page titles display in the page overlay.

For Album, Blog, Events, Products, or Regular Pages, hide the description with the Show Page Title tweak.

For Index and Gallery Pages, use the Show Gallery Overlay tweak to hide the overlay and description.

Wells Descriptions don't display.
Wexley Descriptions don't display.

York family

Artesia, Flores, Harris, Jasper, Jones, Lange, Shibori, York

Display at the top of any page. Hide them with the Show [Page Type] Description tweak.
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Adding site and page descriptions for SEO