Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Adding SEO descriptions

Meta descriptions, also known as search descriptions, are short pieces of text that describe your site's content. Search engines show meta descriptions below the page title in search results if they can't find site content that's more relevant to a visitor's search terms.

For control over how your meta descriptions appear in search results, you can edit these fields:

preview1.png

Before you begin

Best practices

Search engine users read meta descriptions to decide which search result to click on. Make your site inviting by keeping your descriptions short, relevant, and readable.

To improve your SEO descriptions for search engines:

  • Keep the text between 50-300 characters.
  • Optimize your descriptions with keywords, but avoid keyword stuffing.
  • Think about what your visitors are searching for, and how you can encourage them to click through to your site. For example, how does your site, page, or product solve a problem they have?
Tip: Updated description text won't appear in search results right away. Search engines take some time to re-index your site for new content. To request a re-index, use Google Search Console.

Add an SEO site description

The SEO site description represents your homepage. Search engines show this description in search results for your homepage if they don’t find content more relevant to a visitor's search terms.

To add an SEO site description:

  1. In the Home Menu, click Marketing, then click SEO.
  2. In the Search Appearance area, click the Home tab.
  3. Edit the SEO Site Description field, then click Save.

seo-site-description.png

Add SEO descriptions to pages

You can use SEO descriptions to represent individual pages on your site. Search engines show this description in search results for that page if they don’t find content more relevant to a visitor's search terms. We recommend adding SEO descriptions to every page on your site.

To add an SEO description for a page:

  1. In the Home Menu, click Pages.
  2. Hover over the page title, then click the gear icon to open page settings.
  3. Click the SEO tab, then enter your description in the SEO Description field.
  4. Click Save.

Repeat this process for every page on your site, keeping in mind our best practices.

Add SEO descriptions to collection items

You can use SEO descriptions to represent individual collection items on your site, like blog posts or products. Search engines show this description in search results for that item's page if they don’t find content more relevant to a visitor's search terms. SEO descriptions are available for blog posts, products, and events. In version 7.1, they're available for portfolio sub-pages.

To add an SEO description for a collection item:

  1. In the Home Menu, click Pages.
  2. Click a Blog Page, Products Page, or Events Page.
  3. For blog posts and events, hover over the item and click Edit. If your site is on version 7.1, click the-gear-icon in the top-right corner after clicking Edit.
  4. For products, double-click the product.
  5. For portfolio sub-pages, click ..., then click Settings.
  6. Click the SEO tab, then enter your description in the SEO Description field.
  7. Click Save.

Repeat this process for every item where you want to add an SEO description.

Keep in mind:

  • It's not possible to add SEO descriptions to gallery images, project items, or album tracks.
  • If you don't add SEO descriptions, search engines use excerpts for blog posts and events, and product descriptions for products.
  • Always follow our SEO description best practices.

Add page descriptions (version 7.0 only)

Page descriptions only appear on your site in some templates. Search engines may display page descriptions if you don't have SEO descriptions, or if the text in the page description is more relevant to the visitor's search terms.

To add a page description:

  1. In the Home Menu, click Pages.
  2. Hover over the page title, then click the gear icon to open page settings.
  3. In the Page Description field of the Basic tab, enter your description, keeping in mind how the text works with your page's overall design and content.
  4. Click Save.
  5. Repeat this process for every page on your site.
Tip: To display different text in search results, add SEO descriptions too.

More help

SEO strategy falls outside of the scope of Squarespace Customer Support because search engine technology frequently changes and everyone's marketing needs are unique. While we're unable to provide specific SEO advice through email and live chat, there are other ways you can get more SEO help:

Was this article helpful?
292 out of 403 found this helpful
Adding SEO descriptions