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Working with demo content

When creating a site with Squarespace, you start by picking a template. Each Squarespace template comes pre-loaded with demo content to highlight the template’s strengths and unique features. Our design team carefully curates the text and images to inspire you and serve as a springboard for your own ideas.

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For example, the Bedford demo content showcases the template's suitability for nonprofits, and its special text and call-to-action buttons on banner images.

The demo content is intended as inspiration only. When building your site, you’ll use tools built into the Squarespace platform to replace the demo text and images with your own unique content.

Before you begin

Locating the demo content

Most of the demo content exists as pages in your Pages panel. In the Home Menu, click Pages.

Your Pages panel will look different depending on what demo content is there, but all demo pages say Demo next to the page title.

Tip: The icon next to the page title tells you what type of page it is: Regular Page, Gallery Page, Blog Page, and more.

Depending on your template, you may see additional placeholder demo content like a tag line, footer, or sidebars. Hover over that content and click the Edit annotation to change it.

Replacing demo content

If you like a demo page’s structure, you can edit it and replace the content with your own images and text.

The first time you edit a demo content page, a window opens, asking if you want to continue. 


Click Continue. The sample images and text will be removed automatically from collection pages to comply with Squarespace's Terms of ServiceRegular Pages don't automatically remove content. Hover over the page preview and click Edit to add your own content. 

Once you begin editing, the Demo flag will disappear for that page in the Pages panel. This also removes the page's "noindex" tag, making your page visible to search engines.

Use the structure of the page to add your own unique images and text. To find stock images, we offer an integration with Getty Images.

Note: You must remove demo banner images manually. To remove them, hover over each banner image and click Remove Banner Image.

Deleting demo content

If you prefer to build your own pages from scratch, you can delete the demo pages. In the Pages panel, hover over the page and click the trash can icon.

Add new pages by clicking the + icon and selecting a page type. To learn more, visit Adding pages to your navigation.

Restoring demo content

After you've deleted demo pages, they stay in the trash can permanently. You can restore them at any time. For help, visit Restoring a deleted page.

Switching templates

When you switch templates, the existing demo content is replaced with the demo content of the new template. Any pages you’ve created, including demo pages whose example content you replaced, move to the Not Linked section.

For more information, visit Switching templates.


Can I use the demo content?

No. Per our Terms of Service, template demo content is meant for inspiration only, and you don't have a license to use any sample images or content on your live site. You’ll need to replace the demo content with your own images and text. Besides, using your own content is the best way to ensure that your site expresses your unique vision and brand.

To find great images to build your site, we offer built-in integrations to help you search and add free and premium stock images.

Why do you have demo content?

We've learned that starting with demo content makes building your site easier than starting with a blank template. Also, while all our templates are customizable, we design each one with certain aesthetic goals in mind. The demo content illustrates those aesthetic goals and the type of site that each particular template is well-suited for.

How can I remove the “Demo” label?

Clicking a demo content page or Edit annotation opens a window with options to delete the page or create one using the same layout.

When you click Create, it creates a new page with the same page title and structure, which you will fill with your own text and images. The page will no longer display the “Demo” flag in the Pages panel.

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