Locate, replace, and delete demo content as you're building your site.

Each Squarespace site comes pre-loaded with demo pages and content to highlight features and layout possibilities. Use this guide to learn how demo pages work and how to replace and customize demo content with your own.

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Before you begin

• We recommend removing or replacing all demo content before upgrading to a paid subscription.
• All demo content pages use noindex tags to prevent them from appearing in search results. The noindex tags are automatically removed when you start editing a demo page.
• If you'd like to use stock images to replace demo content, we offer integrations with Getty Images and Unsplash.

Understanding demo content

The designs in the template store have demo content that highlights Squarespace features and layout possibilities. Our design team carefully curates the text and images to inspire you and serve as a springboard for your own ideas. You can create any type of site, no matter what design you choose as your starting point.

Demo content is intended as inspiration only. When building your site, you’ll use tools built into the Squarespace platform to replace the demo text and images with your own unique content.

Locating the demo content

Most of the demo content exists as pages in your Pages panel.

Replacing demo content

How you replace demo content depends on which version of Squarespace your site is on and where the demo content appears:

Deleting demo content

If you prefer to build your own pages from scratch, you can delete the demo pages.

Restoring demo content

Your options for restoring demo pages depend on your site's version.

Switching templates (version 7.0 only)

When you switch templates on a version 7.0 site, the existing demo content is replaced with the demo content of the new template. Any pages you’ve created or edited, including demo pages whose example content you replaced, move to the Not linked section.

For more information, visit Switching templates.

FAQ

Can I use the demo content?

No. Per our Terms of Service, demo content is meant for inspiration only, and you don't have a license to use any sample images or content on your live site. You’ll need to replace the demo content with your own images and text. Besides, using your own content is the best way to ensure that your site expresses your unique vision and brand.

To find great images to build your site, we offer built-in integrations to help you search and add free and premium stock images.

Why do you have demo content?

We've learned that starting with demo content makes building your site easier than starting with a blank site. Also, while all our designs are customizable, we design each one with certain aesthetic goals in mind. The demo content illustrates those aesthetic goals and demonstrates the type of site that could be created with those elements.

How can I remove the “Demo” label?

Clicking an Edit, Banner, or Settings button on a demo page removes the "Demo" label. You can then fill the page with your own text and images.