Establish an online presence for your salon, spa, or other beauty business.

Creating a website for your salon or other beauty business helps you showcase your services, introduce your team, and attract new clients. Whether you specialize in hair, nails, spa services, or even tattoos, a stylish site is the first step in showing off your business and helping your clients.

This guide explores ideal starting designs for salons, tips for displaying your services and rates, and options for online booking.

Select a design

While all Squarespace sites have the built-in design tools to make an exciting, original salon site, you may want to start with a design from the Local Business category of the template store. Among these designs you'll find ones that highlight beauty services and help clients schedule appointments.

To get started, visit the template store and select Local Business in the menu on the left. This filters the designs to only show templates focused on local business, including salon sites. Click Preview on any design, or click Start With to create a new site using that design. 

To learn more, visit Choosing the right template.

Describe your services

Use a layout page to list your services and their prices. For some services, you may want to add a short description or explanation of what makes yours unique. You can use a pre-built layout, or start with a blank layout and build the page with text blocks.

If you have many different categories, you can split each one into its own page, then create dropdowns in your navigation.

Promote your business with engaging content

You can use our Marketing Kit in the iOS Squarespace app to showcase the services you provide, the products you sell, or your space.

Then, export your content and share it on your site or on social media platforms such as TikTok, Instagram, or Facebook.

Introduce your team

Let potential clients get to know your team of stylists by creating an auto layout with each member's name, image, a short bio, and even a link to more information.

Display hours and location

Help your clients easily find your salon’s location and hours with a contact page. Include a mobile information bar to help visitors quickly find your contact information from their phones.

Offer appointments

Make it easy for clients to book appointments by adding online booking with Acuity Scheduling. If you'd prefer clients book over the phone or via email, add email and phone links to simplify getting in touch.

Link your social media

Promote your Facebook, Yelp, Instagram, or other social media by displaying the icons on your site. For most templates, it helps to include these in your site-wide footer, letting potential clients connect from any page of your site.

If you use Instagram to show off your work, add an Instagram block somewhere on your site to let visitors see all your happy clients.

Optimize for search engines

Your contact page will help Google and other search engines find you, especially in local searches. To optimize your site even more, we recommend signing up for Google MyBusiness, verifying your site with Google Search Console, and following our SEO best practices.

Personalize your domain

Register a domain to match your salon's name, or transfer an existing domain to Squarespace. If you’re on an eligible plan, your Squarespace domain is free for the first year.

To learn more, visit Squarespace domains.

Next steps

Now that you have a shiny new site to match your salon’s style, use our guides to keep customizing your site and bringing in new clients.

• Note special hours or upcoming events with an announcement bar.
• Add visitors to a mailing list or offer discounts with a promotional pop-up.
• Add an FAQ page to explain group discounts, payment types, and policies.
• Upload a custom logo and favicon to clearly identify your site. 
• Visit our Getting Started tutorial series for general tips on getting your site up and running.