A photographer's website displays their work, answers common questions, and attracts new clients. In this guide, we'll explore several ideal templates for photographers, tips for creating photo galleries, and how to use goal-oriented design to engage clients.
Note: This guide focuses on site design for professional photographers working with clients. If you're looking to display your photography, but don't work with clients, our Building a portfolio guide may be more relevant.
Select a template
While all Squarespace templates feature built-in mobile design and contact forms, the templates below combine bold image presentation with clear structure for a great photographer site. This helps you attract clients' attention with eye-catching images and communicate the values that make you an exceptional photographer.
With Bedford's large per-page banners, you can create text headlines and add call-to-action buttons. Use an Index Page to highlight your best work, then add a button to encourage contact.
For detailed instructions, visit Bedford's template guide.
Momentum makes bold statements with big images. Featuring multiple options for gallery design, Momentum is ideal for showing past work in full-bleed galleries, plus FAQ and Contact pages in the bottom navigation.
For detailed instructions, visit Momentum's template guide.
Om is a clean, elegant template that uses padding and white space to make images pop. Om also makes great use of logos as a site title, making it a fantastic fit for photographers establishing a personal brand.
For detailed instructions, visit Om's template guide.
Wexley’s adaptive gallery adjusts to the size of your images, making it a great way to show the range of your work on a single page. With an editable footer, you can display your contact information site-wide.
For detailed instructions, visit Wexley's template guide.
Show your work
Displaying compelling examples of past work helps attract future clients. You can show off your stunning images in multiple ways, whether you're making a solid first impression with a single image, highlighting your best shots, or organizing full sets into browsable galleries.
Use a Cover Page to create an introduction with bold text and enticing imagery. Cover Pages work well with a single image, and you can also upload multiple images to create a slideshow. This lets visitors see your best work the moment they arrive at your site. Use headlines and body text to state your focus, the region you serve, and what makes you stand out as a photographer.
Gallery Blocks have four style options — slideshow, carousel, grid, and stack — for displaying photos on a Layout Page or blog post. Use a Gallery Block to show highlights from your portfolio or an event alongside text, a form, or any other content. Gallery Blocks are available across all templates, providing additional options beyond your template's default Gallery Page. For more information on the difference between these features, visit Gallery Blocks vs. Gallery Pages.
Gallery Pages are ideal for displaying larger sets of photos, giving clients an idea of what they could expect should they hire you. Gallery Pages are specific to each template. Depending on which one you choose, they can include stand-out features like full-bleed layouts and deeplink URLs for social sharing. You can present images from Gallery Pages in interesting ways across your site, using Image Blocks with clickthrough links to full galleries or adding multiple galleries to a folder in your navigation.
Image size and presentation
While you want clients to see great, high-resolution examples of your work, the size of each image and the number of images on a page will affect that page's load time. To avoid issues, we recommend formatting your images for display on the web and limiting the number of images per page. If you have a large photo set, it can help to divide this between multiple pages. This ensures that your photos not only look great, but load quickly, even on mobile devices.
It can be helpful to design your site with the goal of booking new clients. The features below make it easy for anyone who likes your work to contact you or sign up for a service.
A call-to-action is a link or button that encourages visitors to contact you. With certain templates, you can use special banner formatting to add a call-to-action button to the banner. Anya, Bedford, Bryant, and Hayden also let you add a button to the navigation menu. You can add a button to any template's content areas with the Button Block.
Form Blocks add customizable forms to any content area on your site. While an email address is great for general contact, the Form Block encourages visitors to answer questions and provide detailed information, helping you avoid unnecessary back and forth. A Form Block and a Gallery Block make an excellent home page, or you can create a standalone Contact Page.
Announcement Bars display a clickable banner at the top of your site. If you're running a seasonal special or other promotion, this is a great way to highlight that information for visitors.
Potential clients generally have questions about your services, prices, and other details. You can answer these questions before they ask with an FAQ. Add Add a Text Block to a Layout Page then format the text with headings to make your questions stand out.
Optimize for search engines
If you depend on search engines like Google to bring new visitors to your site, following a few SEO best practices can help your site rank higher. Adding alt text to images might help them appear in search results. If you're based in a specific region, you can promote your physical location to help Google promote your site in local searches.
These steps are just the start of creating an enticing photographer site. You can use the following guides to build out your site and show clients why you're right for them.
- Add a footer to display contact information site-wide.
- Set a page password to restrict galleries to specific clients. You can even design a custom lock screen.
- Transfer a domain or register a new domain through Squarespace.
- Visit our Getting Started tutorial series for general tips on getting your site up and running.