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Adding email subscriptions to your blog

You can use a third-party service like Mailchimp to allow visitors to subscribe to your blog via email. Subscribers will receive an email every time you publish a new post. This is a great way to convert occasional visitors into loyal readers.

This guide outlines how to add a subscription using Mailchimp's RSS-to-Email option. If you don't have a Mailchimp account already, you can get started here.

Step 1 - Find your RSS feed

Your Squarespace site's RSS feed is formatted like this:

In this format, you'll need your site name (the first part of your built-in domain) and the URL for your Blog Page. To learn more, visit Finding your RSS feed URL.

Step 2 - Add your RSS feed to Mailchimp

  1. Log into your Mailchimp account.
  2. Go to Campaigns.
  3. Click Create Campaign.
  4. Click Email.
  5. Click the Triggered tab, then click Share blog updates
  6. Edit the Campaign Name, if you want, and select a list to send it to.
  7. Click Begin. 
  8. In the RSS Feed URL box, enter your feed's URL and select when you'd like your campaign to send. Ensure that you enter your own site's RSS feed URL, and not the example shown here.
  9. Click Next at the bottom of the page.


Step 3 - Set up your campaign in Mailchimp

  1. Select the list or list segment you want to send to, then click Next.
  2. Enter your campaign details and choose your tracking options, then click Next.
  3. Select a template for your newsletter. We recommend using an RSS template.
  4. Click Next.
  5. Use RSS content blocks pre-loaded with Mailchimp’s RSS merge tags to customize your campaign. These tags pull information from your feed into your email campaigns and tell the system what to look for when checking the feed. Mailchimp will pull images and text from the post or use excerpt text and a Read more... link when available. If you don’t select any tags, your emails will deliver without any content.

  1. Click Next.

Step 4 - Confirm details and send

  1. Review the Pre-Delivery Checklist for your campaign.
  2. Click Resolve to navigate to any issues.
  3. Click Edit to return to a section and make additional changes.
  4. To preview your email before sending it, use the options in the Preview and Test drop-down menu.
  5. Click Start RSS to send your campaign based on the schedule you selected, or click the drop-down and select Send Now to immediately send a campaign and begin the schedule you set.
Tip: For more help with Mailchimp's RSS-to-Email Campaigns, visit Mailchimp's documentation.

Step 5 - Collect new subscribers on your site

After the setup, you can encourage visitors to subscribe to your newsletter for updates. You can collect email addresses using a Form or Newsletter Block connected to your Mailchimp account. It's common to add one of these blocks to a footer or sidebar.

The Mailchimp integration in Form and Newsletter Blocks is a Premium feature available in the current Website Business plan and higher:

  • Available in: All Business and Commerce plans
  • Available in: Legacy Personal plan (no longer available for new subscriptions)
  • Not available in: Current Personal plan
  • Trial: You can use the Mailchimp integration during a trial.

To learn more, visit Premium features.

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Adding email subscriptions to your blog