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Adding email subscriptions to your blog

You can use a third-party service like Mailchimp to add a subscribe option to your blog. Subscribers will receive an email every time you publish a new post. This is a great way to convert occasional visitors into loyal readers.

This guide outlines how to add a subscription using Mailchimp's RSS-to-Email option. If you don't have a Mailchimp account already, you can get started here.

Note: Ensure your site visibility is set to Public. If your site is Private or Password Protected, Mailchimp won't recognize your RSS feed.

Step 1 - Find your RSS feed

If your site has a custom domain, your RSS feed is formatted like this:

http://mydomain.com/pageURL?format=rss

If you're using a built-in domain, it's formatted like this:

http://sitename.squarespace.com/pageURL?format=rss

For this feed, you'll replace pageURL with the page slug for your Blog Page. To learn more, visit Finding your RSS feed URL.

Step 2 - Add your RSS feed to Mailchimp

  1. Log into your Mailchimp account.
  2. Go to Campaigns.
  3. Click Create Campaign.
  4. Click Email.
  5. Click the Automated tab, then click Share blog updates.
  6. Edit the Campaign Name, if you want, and select an audience to send it to.
  7. Click Begin. 
  8. In the RSS Feed URL box, enter your feed's URL and select when you'd like your campaign to send. Ensure that you enter your own site's RSS feed URL, and not the example shown here.
  9. Check Resize RSS images feed images to fit template if you want Mailchimp to resize your post images to fit the email. Note that this won't work for videos or when someone opens the email in Outlook.
  10. Click Next at the bottom of the page.

add rss feed and set timing on mailchimp

Step 3 - Set up your campaign in Mailchimp

  1. Select the audience or audience segment you want to send to, then click Next.
  2. Enter your campaign details and choose your tracking options, then click Next.
  3. Select a template for your newsletter.
  4. Click Next.
  5. Use RSS content blocks pre-loaded with Mailchimp’s RSS merge tags to customize your campaign. These tags pull information from your feed into your email campaigns and tell the system what to look for when checking the feed. Mailchimp will pull images and text from the post or use excerpt text and a Read more... link when available. If you don’t select any tags, your emails will deliver without any content.

choose a mailchimp template

  1. Click Next.

Step 4 - Confirm details and send

  1. Review the Pre-Delivery Checklist for your campaign.
  2. Click Resolve to navigate to any issues.
  3. Click Edit to return to a section and make additional changes.
  4. To preview your email before sending it, use the options in the Preview and Test drop-down menu.
  5. Click Start RSS to send your campaign based on the schedule you selected, or click the drop-down and select Send Now to immediately send a campaign and begin the schedule you set.
Tip: For more help with Mailchimp's RSS-to-Email Campaigns, visit Mailchimp's documentation.

Step 5 - Collect new subscribers on your site

After the setup, you can encourage visitors to subscribe to your newsletter for updates. You can collect email addresses using a Form or Newsletter Block connected to your Mailchimp account. It's common to add one of these blocks to a footer or sidebar.

The Mailchimp integration in Form and Newsletter Blocks is a Premium feature available in Business and Commerce plans.
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Adding email subscriptions to your blog