Adding email subscriptions to your blog

Use Email Campaigns or Mailchimp to send a newsletter to your subscribers whenever you publish a new blog post.

Last updated January 21, 2025

With Squarespace Email Campaigns, you can collect subscribers from your blog and create campaigns from your posts, all in your Squarespace site. This is a great way to convert occasional visitors into loyal readers.

You can use a third-party service like Mailchimp to add a subscribe option to your blog using your RSS feed. Use this guide to learn about both options and decide which one is right for you.

Collect subscribers for your blog

To collect subscribers for Email Campaigns, add a newsletter block to your site and connect it to Squarespace in the Storage tab, then select a mailing list.

Here are some places where you can add a newsletter block:

  • Footer - If you want the newsletter block to appear throughout your site, add it to your site's footer.
  • Individual blog posts - To add a call to action to blog posts, add a newsletter block to each post.
  • Blog page - To display a newsletter block on your blog landing page, add a block section above or below your blog section in version 7.1. If you're on version 7.0, you can add blocks to the page header in some templates.

You can also collect email addresses by adding a promotional pop-up to your blog page. To learn more about managing your mailing list in the Email Campaigns dashboard, visit Building mailing lists.

Send campaigns when you publish blog posts

After building a mailing list, you can send email campaign newsletters to your subscribers whenever you publish a new blog post. You can do this a couple of ways.

Create a newsletter with the full text of a blog post

When you publish a new blog post, click Create Email to automatically create a campaign from the post. This converts your post into an email of up to 37 sections. Not all blocks are supported, but the blocks typically used to create blog posts will convert, like text blocks, image blocks, and button blocks.

You can make adjustments to the campaign created from your post and, when you're ready, send it to your mailing list, or schedule it for later. The campaign includes a link at the bottom so subscribers can open the post on your site.

Add blog sections to your campaign

Create a campaign that includes a blog section to preview a published blog post to subscribers, including the featured image and the first 200 characters of the blog post or an excerpt if it has one. The preview is followed by a Read More link that takes subscribers to the post on your site.

This is a great option if you create campaigns that aren't blog-centric but still want to promote your blog, or is a way to encourage subscribers to read your blog posts directly on your site.

Use RSS-to-Email with Mailchimp

Accessing this feature

The Mailchimp integration in form and newsletter blocks is available in the Core, Plus, Advanced, Business, Commerce Basic, and Commerce Advanced plans. To learn more, visit Choosing the right Squarespace plan.

If you've used Mailchimp's classic automations feature previously, you can set up RSS Campaigns for your blog. With this option, subscribers automatically receive an email every time you publish a new post.

Follow the steps in Mailchimp's documentation. You'll need your blog page's RSS feed URL from Squarespace, but all the setup takes place in your Mailchimp account.

For more help, contact Mailchimp support.

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Adding email subscriptions to your blog