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Adding email subscriptions to your blog

You can use a third-party service like MailChimp to allow visitors to subscribe to your blog via email. Subscribers will receive an email every time you publish a new post. This is a great way to convert occasional visitors into loyal readers.

This guide outlines how to add a subscription using MailChimp's RSS-to-Email option. If you don't have a MailChimp account already, you can get started here.

Note: We no longer recommend using FeedBurner for this process.

Step 1 - Find your RSS feed

Your Squarespace site's RSS feed is formatted like this:

In this format, you'll need your site name (the first part of your built-in domain) and the URL for your Blog Page. To learn more, visit Finding your RSS feed URL.

Step 2 - Add your RSS feed to MailChimp

  1. Log into your MailChimp account and navigate to the Campaigns page.
  2. Click Create Campaign.
  3. In the pop-up window, search for RSS.
  4. Click Share blog updates.
  5. Name your campaign and select a list from the drop-down menu.
  6. Click Begin. 
  7. In the RSS Feed URL box, enter your feed's URL and select when you'd like your campaign to send.

Click Next.

Step 3 - Choose your list

Select the list or list segment you want to send to, then click Next.

Step 4 - Create campaign

Enter your campaign details and choose your tracking options, then click Next.

Step 5 - Choose a newsletter template

Select a template from MailChimp’s available options. Use an RSS-to-Email template if you'd like a template that already contains RSS content blocks.

Click Next.

Step 6 - Select and design your newsletter content

Use RSS content blocks pre-loaded with MailChimp’s RSS merge tags to customize your campaign.

RSS merge tags pull information from your feed into your email campaigns and tell the system what to look for when checking the feed. MailChimp will pull images and text from the post or use excerpt text and a Read more... link when available.

Note: If you don’t select any tags, your emails will deliver without any content.

Click Next.

Step 7 - Confirm details and send

Review the Pre-Delivery Checklist for your campaign and click Resolve to navigate to any issues. Click Edit to return to a section and make additional changes.

To preview your email before sending it, use the options in the Preview and Test drop-down menu.

Click Start RSS to send your campaign based on the schedule you selected, or click the drop-down and select Send Now to immediately send a campaign and begin the schedule you set.

For more help with MailChimp's RSS-to-Email Campaigns, visit MailChimp's documentation.

Step 8 - Collect new subscribers (optional)

If you don't already have a list of subscribers on MailChimp, or if you'd like to get more, you can collect them by adding a Newsletter Block or Form Block to your Squarespace site. In the block's Storage tab, select MailChimp and connect to a new, empty list.

To learn more, visit Managing form and newsletter storage

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Adding email subscriptions to your blog