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Using Squarespace Analytics

Squarespace Analytics is our reporting platform that gives you insight into how your site is performing. With Analytics, you can get a clear picture of your visitors and their behavior through visual reports on statistics like page views, conversion, sales, referrers, and popular content.

If you have an online store, Analytics includes revenue, conversion, and cart abandonment data so you can track how your business is doing and identify opportunities for growth.

For common questions about Squarespace Analytics, visit the FAQ.

Before you begin

  • Site Owners and contributors with Administrator and Reporting permissions can view Analytics.
  • Data in Analytics can take up to 60 minutes to refresh.
  • Analytics data can’t be exported at this time. 

Availability by plan

  • Access to some panels depends on your billing plan.
  • Analytics features in some panels depend on your billing plan.
  • If your plan doesn’t include certain Analytics features, you’ll see a preview and an opportunity to upgrade.

Open Analytics 

  1. In the Home Menu, click Analytics.
  2. Click a panel to see the report.

This is the Analytics panel in the Basic Commerce plan:

Using_Squarespace_Analytics_-_Open_Analytics.png

Abandoned Cart 

Get insight into abandoned carts and the success of Abandoned Checkout Recovery emails.

Available in: Website and Commerce plans. On the Website plans, this panel is only available if you have a payment processor connected.

Learn more about Abandoned Cart

Activity Log

See a searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.

Available in: All plans

Learn more about Activity Log

Popular Content

See the most popular content on your site by page views.

Available in: All plans

Learn more about Popular Content

Purchase Funnel

See a visual report on your store’s sales funnel and conversion rate.

Available in: Commerce Basic, Commerce Advanced

Learn more about Purchase Funnel

RSS Subscribers

 Analyze the traffic your RSS feed(s) receives, useful for bloggers and podcasters.

Available in: All plans

Learn more about RSS Subscribers

Sales Overview 

Note: Previously called Commerce Overview

See how your store is performing at a glance if you sell on Squarespace.

Available in: Website and Commerce plans. On the Website plans, this panel is only available if you have a payment processor connected.

Learn more about Sales Overview

Search Engine Queries

See some search engine terms used to reach your site.

Available in: All plans

Learn more about Search Engine Queries

Site Search Queries

Learn what visitors are searching for on your site.

Available in: All plans

 Learn more about Site Search Queries

Traffic Overview 

Get insight into traffic and engagement trends and track your audience’s growth over time.

Available in: All plans

Learn more about Traffic Overview

Traffic Sources

If you’re on the Website Personal or Business plan, this was previously called “Referrers.”

See where visitors come from when they visit your site by channel. If you’re on the Commerce Basic or Advanced Plan, you can see how much revenue each channel—like social, email, and direct traffic—drives to your business.

Available in: All plans

Learn more about Traffic Sources

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Using Squarespace Analytics