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Squarespace Analytics overview

Squarespace Analytics is our reporting platform that gives you insight into how your site is performing. With Analytics, you can get a clear picture of your visitors and their behavior through visual reports on statistics like pageviews, conversion, sales, referrers, and popular content.

If you have an online store, Analytics includes revenue, conversion, and cart abandonment data so you can track how your business is doing and identify opportunities for growth.

Before you begin

Availability by plan

Your access to Analytics panels and features depends on:

If your plan doesn’t include certain Analytics features, you’ll see a preview and an opportunity to upgrade.

These features are available on all plans:

The following features have some restrictions. For more information, visit the links in the Feature column.

Feature Website Personal Website Business Commerce Basic Commerce Advanced

Abandoned Cart

with connected payments

plus Abandoned Cart Recovery data

Form & Button Conversions

Purchase Funnel

Sales by Product  

Sales Overview

with connected payments 
with connected payments

Traffic Sources

combined sources and channels

combined sources

Open Analytics

To open the Analytics panel:

  1. In the Home Menu, click Analytics.
  2. Click a panel to see the report.
Tip: Use menu shortcuts to add links to key Analytics panels directly to the Home Menu.

This is the Analytics panel in the Commerce Basic plan:


Analytics panels

Click the links below for more information on any panel. Some panels are only available on certain plans.

  • Abandoned Cart - Get insight into abandoned carts and the success of Abandoned Checkout Recovery emails.
  • Activity Log - See a searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.
  • Form & Button Conversions - Track how visitors engage with your forms and buttons using Form & Button Conversions.
  • Geography - View site visits by country, region, or city. Learn more about  Analytics.
  • Google Search Keywords - See which search keywords drive the most traffic to your site from Google.
  • Other Search Keywords - See which keywords drive traffic to your site from search engines other than Google, like Bing and Blekko.
  • Popular Content - See the most popular content on your site by pageviews.
  • Purchase Funnel - See a visual report on your store’s sales funnel and conversion rate.
  • RSS Subscribers - Analyze the traffic your RSS feed(s) receives, useful for bloggers and podcasters.
  • Sales by Product - See how each item you sell is performing.
  • Sales Overview - See how your store is performing at a glance if you sell on Squarespace.
  • Site Search Queries - Learn what visitors are searching for on your site.
  • Traffic Overview - Get insight into traffic and engagement trends and track your audience’s growth over time.
  • Traffic Sources - See where visitors come from when they visit your site by channel. If you’re on the Commerce Basic or Advanced Plan, you can see how much revenue each channel—like social, email, and direct traffic—drives to your business.

Analytics glossary

Read about common Analytics terms in the Analytics glossary.

Analytics FAQ

You can find answers to common questions in the Analytics FAQ.

Analytics mobile app

Download the Analytics Mobile App to access data from your mobile device.

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Squarespace Analytics overview