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Squarespace Analytics overview

Squarespace Analytics is our reporting platform that gives you insight into how your site is performing. With Analytics, you can get a clear picture of your visitors and their behavior through visual reports on statistics like pageviews, conversion, sales, referrers, and popular content.

If you have an online store, Analytics includes revenue, conversion, and cart abandonment data so you can track how your business is doing and identify opportunities for growth.

Before you begin

Availability by plan

Your access to Analytics panels and features depends on:

If your plan doesn’t include certain Analytics features, you’ll see a preview and an opportunity to upgrade.

All plans Commerce plans only

On Website plans, Abandoned Cart and Sales Overview are only available if a payment processor is connected to your site.

Open Analytics 

  1. In the Home Menu, click Analytics.
  2. Click a panel to see the report.

This is the Analytics panel in the Commerce Basic plan:


Abandoned Cart 

Get insight into abandoned carts and the success of Abandoned Checkout Recovery emails.

Available in: Commerce Basic and Advanced plans. On the Commerce Basic plan, this panel only displays data for CartsAbandoned, and Recoverable.

Learn more about Abandoned Cart.

Activity Log

See a searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.

Available in: All plans

Learn more about Activity Log.

Form & Button Conversions

Track how visitors engage with your forms and buttons using Form & Button Conversions.

Available in: Business and Commerce plans

Learn more about Form & Button Conversions.


View site visits by country, region, or city. 

Available in: All plans

Learn more about Geography Analytics.

Google Search Keywords

See which search keywords drive the most traffic to your site from Google.

Available in: All plans

Learn more about Google Search Keywords.

Other Search Keywords

See which keywords drive traffic to your site from search engines other than Google, like Bing and Blekko.

Avaialble in: All plans

Learn more about Other Search Keywords.

Popular Content

See the most popular content on your site by pageviews.

Available in: All plans

Learn more about Popular Content.

Purchase Funnel

See a visual report on your store’s sales funnel and conversion rate.

Available in: Commerce Basic, Commerce Advanced

Learn more about Purchase Funnel.

RSS Subscribers

 Analyze the traffic your RSS feed(s) receives, useful for bloggers and podcasters.

Available in: All plans

Learn more about RSS Subscribers.

Sales by Product

See how each item you sell is performing.

Available in: Commerce Basic, Commerce Advanced

Learn more about Sales by Product.

Sales Overview 

Note: Previously called Commerce Overview

See how your store is performing at a glance if you sell on Squarespace.

Available in: Website and Commerce plans. On the Website plans, this panel is only available if you have a payment processor connected.

Learn more about Sales Overview.

Site Search Queries

Learn what visitors are searching for on your site.

Available in: All plans

 Learn more about Site Search Queries.

Traffic Overview 

Get insight into traffic and engagement trends and track your audience’s growth over time.

Available in: All plans

Learn more about Traffic Overview.

Traffic Sources

If you’re on the Website Personal or Business plan, this was previously called “Referrers.”

See where visitors come from when they visit your site by channel. If you’re on the Commerce Basic or Advanced Plan, you can see how much revenue each channel—like social, email, and direct traffic—drives to your business.

Available in: All plans

Learn more about Traffic Sources.

Analytics glossary

Read about common Analytics terms in the Analytics glossary.

Analytics FAQ

You can find answers to common questions in the Analytics FAQ.

Analytics mobile app

Download the Analytics Mobile App to access data from your mobile device.

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Squarespace Analytics overview