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Squarespace Analytics

Squarespace Analytics is our reporting platform that gives you insight into how your site is performing. With Analytics, you can get a clear picture of your visitors and their behavior through visual reports on statistics like pageviews, conversion, sales, referrers, and popular content.

If you have an online store, Analytics includes revenue, conversion, and cart abandonment data so you can track how your business is doing and identify opportunities for growth.

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Before you begin

Availability by plan

Your access to Analytics panels and features depends on:

If your plan doesn’t include certain Analytics features, you’ll see a preview and an opportunity to upgrade.

The table below shows available options by plan.

Feature Website Personal Website Business Commerce Basic Commerce Advanced

Abandoned Cart

with connected payments

Abandoned Cart Recovery data

Activity Log

Form & Button Conversions


Popular Content

Purchase Funnel

RSS Subscribers

Sales by Product


with connected payments

Search Keywords

Site Search Keywords


Traffic Alerts

Traffic Sources

restricted sources and channels

restricted sources

Open Analytics

To open the Analytics panel:

  1. In the Home Menu, click Analytics.
  2. Click a panel to see the report.
Tip: Use menu shortcuts to add links to key Analytics panels directly to the Home Menu.

Analytics panels

Click the links below for more information on any panel. Some panels are only available on certain plans.

  • Abandoned Cart - Get insight into abandoned carts and the success of Abandoned Checkout Recovery emails.
  • Activity Log - See a searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.
  • Form & Button Conversions - Track how visitors engage with your forms and buttons using Form & Button Conversions.
  • Geography - View site visits by country, region, or city.
  • Popular Content - See the most popular content on your site by pageviews.
  • Purchase Funnel - See a visual report on your store’s sales funnel and conversion rate.
  • RSS Subscribers - Analyze the traffic your RSS feed(s) receives, useful for bloggers and podcasters.
  • Sales by Product - See how each item you sell is performing.
  • Sales - See how your store is performing at a glance if you sell on Squarespace.
  • Search Keywords - See which search keywords drive the most traffic to your site from search engines such as Google, Bing, and DuckDuckGo.
  • Site Search Keywords - Learn what visitors are searching for on your site.
  • Traffic - Get insight into traffic and engagement trends and track your audience’s growth over time.
  • Traffic Sources - See where visitors come from when they visit your site by channel. If you’re on the Commerce Basic or Advanced Plan, you can see how much revenue each channel—like social, email, and direct traffic—drives to your business.

Analytics glossary

Read about common Analytics terms in the Squarespace glossary.

Analytics FAQ

You can find answers to common questions in the Analytics FAQ.

Analytics mobile app

Download the Analytics Mobile App to access data from your mobile device.

Trial sites and analytics

The analytics options you see during a trial depends on your template. (After upgrading, it depends on your plan.)

Most trial sites have the same options as Website Personal.

If you start your trial with one of the following templates, you'll see the same options as Commerce Advanced:

  • Adirondack
  • Brine
  • Cacao
  • Clay
  • Fairfield
  • Flores
  • Galapagos
  • Hyde
  • Indigo
  • Jaunt
  • Jones
  • Marta
  • Pedro
  • Supply
  • Thorne
  • West
Tip: Since trial sites aren't public, you may not see much data during a trial.
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