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Physical products

Physical products are merchandise, apparel, and other physical goods you sell and ship to customers.

If you sell physical products, you'll need to add at least one shipping option to your store. This allows you to add tracking numbers to email notifications so customers can track their shipments.

Note: For ebooks, .mp3s, and other digital downloads, visit Digital products. For events, classes, and services, visit Service products.

Step 1 - Select the product type

When adding a new product, select Physical.

Step 2 - Edit the product information

Use the Name, Image, and Description fields to add information for your product.

Click the Upload images arrow in the image field or drag and drop images from a folder on your computer to add images for the product. You can add multiple images.

Note: Multiple images will display as thumbnails. This design can be customized with the Style Editor. It's not possible to associate specific images with variants. Selecting a variant from a drop-down menu won't change the featured image.

Step 3 - Add tags and categories

Use Tags + and Categories + to organize your products with tags and categories.

After adding categories to products, the categories create automatic navigation on your Products Pages. This option can be enabled and disabled in the Style Editor. The style of this navigation varies by template. To learn more, visit Organizing products.

Formatting tips:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.
  • Tags and categories appear in alphabetical order.

Step 4 - Edit pricing and variants

Click the Pricing & Variants tab to define attributes for your product.

You can define each of the following options:

  • SKU - This is the inventory identifier for your product. Squarespace creates one automatically, but you can change it to a SKU that matches your inventory scheme. SKUs must be 20 characters or fewer. A single product can have up to 100 SKUs using variants.
  • Pricing - Set the price customers will pay for the product with additional options for sale pricing.
  • Stock - The number of units available with an option to set an Unlimited stock value.
  • Weight - Set the Shipping weight for each item. 
  • Dimensions - Set the Shipping dimensions for each item.
Note: If the Stock is one, the Quantity field won't appear on the product's item page.
Note: You can change the measurement standard for your store in Regional Settings.

Weight & Dimensions

Set weight and dimensions for a product to ship using Carrier Calculated Rates via USPS. To learn more, visit Using carrier-calculated rates via USPS.

The weight of an item also affects your shipping prices if you use the Depending on Weight shipping option. To learn more, visit Setting up shipping rates.

When adding product weights and dimensions, you'll see an error if your product is larger or heavier than your shipping carrier's package size limits. To resolve this, see Shipping oversized items

Variants

Variants are used to create additional options for a product, like different colors, sizes, or designs.One product can have up to 100 variants. For help with this, visit Adding basic product variants.

Step 5 - Save

Click Save & Publish to publish the product to your Products Page. This sets the product as available for purchase.

Note: If you're adding a product that isn't available for purchase yet, click Save (but not Save & Publish) to keep the product Hidden until you're ready to list it. For more information, visit Scheduling products.

Shipping

To sell Physical Products, set at least one shipping method for your store. To learn more, visit Setting up shipping rates.

Note: Shipping methods can't be assigned to specific products at this time.

Additional options

Beyond the basics, you can add more to your product for further customization, including detailed descriptions, a custom form, images, and custom buttons. To learn more, visit Adding additional information to products.

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Physical products