Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Creating sale pricing

In this guide, you'll learn how to show that a product is on sale, set a sale price, and help customers browse your sale items.

Tip: For tips on how to plan your first promotion, visit Planning your first sale or promotion.

Create sale pricing

  1. In the Home Menu, click Pages, and then select a Products Page. Double-click a product to open its editor. For detailed steps, visit Editing a product.
  2. Click the Pricing & Variants tab (or Pricing & Upload for digital products).
  3. Hover over a product variant.
  4. Click the variant's price in the Pricing column.

  1. In the pop-up that opens, enter a Sale Price, and then check On Sale.
  2. Click Save or Save & Publish.

How sale prices display

The way sale prices display depends on your variant pricing. If all variants have the same regular price and sale price, the product will display:

  • The new price
  • The original price with a strikethrough
  • A Sale badge

If variants have different pricing, the product will display: 

  • Prices starting at the lowest sale price
  • Sale badge

Design and customization options depend on your site's version. Visit Styling Products pages to learn more. 


Add a Sale category

To help customers browse all items on sale, create a Sale category. This adds a navigation link on your Products Page to all items in the sale category.

Create a store-wide sale

To offer a general sale on many products at once, like 10% off all tops, use discounts.

Tip: To promote your sale, add a banner to the top of your store with an announcement bar.

Subscription products

Sale pricing applies to subscriptions purchased during the sale and all their ongoing subscription payments, even after the sale ends. To reduce the price for a limited number of subscription payments, create a discount.

Was this article helpful?
36 out of 77 found this helpful