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Adding site and page descriptions for SEO

Meta descriptions, also known as search descriptions, are short pieces of text that describe your site's content. Meta descriptions show below the page title in search results if the search engine doesn't find content more relevant to a visitor's search terms.

For control over how your meta descriptions appear in search results, you can edit these fields:

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Before you begin

Best practices

Visitors read these descriptions to decide if they want to click your result. Make your site inviting by keeping your descriptions short, relevant, and readable.

For search engines:

  • Optimize your descriptions with keywords, but avoid keyword stuffing.
  • Keep the text between 50-300 characters.
  • Think about what your visitors are searching for, and how you can encourage them to click through to your site. For example, how does your site or page solve a problem they have?
  • Updated description text won't appear in search results right away. Search engines take some time to re-index your site for new content. To request a re-index, use Google Search Console.

For descriptions that display on your site:

  • Think about how the text works with your page's overall design and content.
  • Add SEO descriptions to create separate descriptions specifically for search engines.

Add an SEO site description

The SEO site description represents your homepage. Search engines show this description in search results for your homepage if they don’t find content more relevant to a visitor's search terms.

To add an SEO site description:

  1. In the Home Menu, click Marketing, then click SEO.
  2. In the Search Appearance area, click the Home tab.
  3. Edit the SEO Site Description field, then click Save.

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  1. Tap the Settings icon.
  2. Tap SEO.
  3. In the Search Engine Description box, enter your description.
  4. Tap Save.

Add SEO descriptions to pages

You can use SEO descriptions to represent individual pages on your site. Search engines show this description in search results for that page if they don’t find content more relevant to a visitor's search terms. We recommend adding SEO descriptions to every page on your site.

To add an SEO description for a page:

  1. In the Home Menu, click Pages.
  2. Hover over the page title, then click the gear icon to open page settings.
  3. Click the SEO tab, then enter your description in the SEO Description box.
  4. Click Save.

Repeat this process for every page on your site.

Keep in mind:

  • The text should be short and readable (50-300 characters), and describe the content of the page. This is a great place to add keywords.
  • Homepages use the SEO site description instead.
  • If you don't add SEO descriptions, search engines use page descriptions instead.

Add SEO descriptions to collection items

You can also use SEO descriptions to represent individual collection items on your site, like blog posts or products. Search engines show this description in search results for that item's page if they don’t find content more relevant to a visitor's search terms. SEO descriptions can be added to blog posts, products, and events.

To add an SEO description for a collection item:

  1. In the Home Menu, click Pages.
  2. Click a Blog Page, Products Page, or Events Page.
  3. Open the item's settings:
    • For blog posts and events, hover over the item and click Edit.
    • For products, double-click the product.
  4. Click the SEO tab, then enter your description in the SEO Description box.
  5. Click Save.

Repeat this process for every item where you want to add an SEO description.

Keep in mind:

  • The text should be short and readable (50-300 characters), and describe the content of the page. This is a great place to add keywords.
  • It's not possible to add SEO descriptions to gallery images, project items, or album tracks.
  • If you don't add SEO descriptions, search engines use excerpts for blog posts and events, and product descriptions for products.

Add page descriptions

Page descriptions appear on your site in some templates. In other templates, they don't display. To learn more, visit Page titles and descriptions by template.

Search engines may display page descriptions if you don't have SEO descriptions, or if the text in the page description is more relevant to the visitor's search terms.

To add a page description:

  1. In the Home Menu, click Pages.
  2. Hover over the page title, then click the gear icon to open page settings.
  3. In the Page Description box of the Basic tab, enter your description.
  4. Click Save.
  1. Tap Pages.
  2. Tap the page.
  3. Tap the ... icon or the gear icon.
  4. In the Description box, add your description.
  5. Tap Save.

Repeat this process for every page on your site.

Tip: To display different text in search results, add SEO descriptions as well.
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Adding site and page descriptions for SEO