A search description is the text that appears below a page title/link in search results. Squarespace includes fields for editing your site’s search engine description and your pages’ descriptions. Either might appear in search results depending on the search terms used.
Note: Search engines cut off descriptions around 160 characters.
Before you begin
What appears in search results is mostly determined by Google's technology. There's no way to keep the description exactly the same for every potential search. While there are no guarantees, filling in these descriptions across your site might give you more control over how your site appears in search engines.
Below is the top result for "Squarespace templates" on Google as of August 2015. This description is pulled from the SEO Description for www.squarespace.com.
Visitors read these descriptions to decide if they want to click on your result. To make your site inviting, we don't recommend stuffing your page and SEO Descriptions with keywords in a way that doesn't form cohesive sentences. The best thing you can do is make your descriptions short, relevant, and readable.
Add a search engine description
Your search engine description, located in the SEO panel, won’t always appear in search results -- it depends on what visitors are searching for.
Depending on your plan:
- In the Home Menu, click Settings, and then click SEO.
- In the Home Menu, click Settings, then click Basic.
In the Search Engine Description box, enter your description.
Add a page description
Search engines might use your page description in search results if they can’t find more relevant content to a visitor's search terms. Page descriptions are also built into some templates' designs.
Here's how to update a page's description:
Hover over the page title, and click the next to the title to open Page Settings.
Enter your description in the Description box, and click Save. Repeat this process for every page on your site.
How templates use page descriptions
For all templates, page descriptions may appear in search engine results.
Here's how page descriptions display for each template. Templates are grouped by family.
|Adirondack||Appears below the banner image (excluding Blog, Gallery, and Album pages)|
|Avenue||Appears on Gallery Pages when accessed via the Index Page|
|Aviator, Aubrey, Encore||Descriptions don't display|
|Bedford, Anya, Bryant, Hayden||
Overlays banner images on Regular Pages. Supports special styling options.
Tip: Slideshow banners use image descriptions as the overlay text instead.
|Brine, Basil, Clay, Feed, Foster, Greenwich, Hatch, Heights, Hunter, Hyde, Jaunt, Juke, Keene, Lincoln, Marta, Mercer, Mojave, Motto, Nueva, Rally, Rover, Sonora, Thorne||Descriptions don't display|
|Farro, Haute||Descriptions don't display|
|Five||Overlays banner when Banner Content is set to Page Title Description in the Style Editor (excluding Album pages)|
|Flatiron||Appears on Gallery Pages, and on Regular pages accessed via the Index Page|
|Forte||Descriptions don't display|
|Galapagos||Descriptions don't display|
|Ishimoto||Descriptions don't display|
|Marquee, Adversary, Alex, Eamon, Ginger, Mint, Shift||Appears on Regular, Products, Blog, Events, and Index Pages. Supports special styling options.|
|Momentum||Appears at the top of Regular, Products, Blog, Events, and pages within the Index Page|
|Montauk, Julia, Kent, Om||Overlays banner images except on Gallery Pages where description appears on the page|
|Native||Descriptions don't display|
|Pacific, Bryler, Charlotte, Fulton, Horizon, Naomi||
Overlays banner image for pages not nested under the Index Page
|Skye, Foundry, Tudor||Descriptions don't display|
|Supply||Descriptions don't display|
|Tremont, Carson, Henson||
Appears in the page overlay
|Wells||Descriptions don't display|
|Wexley||Descriptions don't display|
|York, Artesia, Harris, Lange, Jasper, Shibori, Taylor||Appears at the top of the page when Show [Page Type] Description in the Page section of the Style Editor is checked|
Note: Your updated description text won't immediately appear in search engine results, as search engines take some time to re-index your site for new content. To request a re-index, use Google Search Console.