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Using Newsletter Blocks

The Newsletter Block adds a newsletter subscribe option to your site. The footer is a popular place for this block.

You'll need to select a storage option for form submissions. You can connect Email Campaigns, a new Mailchimp audience, Google Drive, or our Zapier integration.

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Before you begin

  • If you're using Email Campaigns as the storage option, ensure you've created a mailing list in your Email Campaigns dashboard.
  • If you're using Mailchimp as the storage option, create a new, empty audience in Mailchimp before connecting your Mailchimp account to the block.
  • For more customization, like the ability to add more form fields and send submissions to your email address, you might prefer the Form Block instead.
  • If you're using the Newsletter Block to create a subscription mailing list for your blog, follow these steps to connect your blog to Mailchimp first.

Step 1 - Add the Newsletter Block

  1. Open a page or post editor.
  2. Click an Insert Point or the +.
  3. Select Newsletter from the menu.
  4. For more detailed steps, visit Adding blocks.

Step 2 - Set up the Newsletter Block

By default, the Newsletter Block displays one Email Address field. You can add or edit these options:

  • Require Name Field - Check to add First and Last Name fields.
  • Title and Description - These display above the fields and Subscribe button.
  • Disclaimer - Add optional information about what you do with subscriber information. It's common to use this field for your privacy policy.
  • Form Name - This appears in analytics.

Step 3 - Select a storage option

In the Newsletter Block editor, click the Storage tab.

There are four options for storing email addresses: Squarespace Campaigns, Zapier, Google Drive, and Mailchimp.

To add storage, follow the steps in Managing form and newsletter storage.

Note: Squarespace doesn't store Newsletter Block submissions for Mailchimp and Google Drive. All submissions are passed directly to Mailchimp or Google Drive, and we're unable to access that data.
The Mailchimp and Zapier integrations in Newsletter Blocks are Premium features available in Business and Commerce plans.

Step 4 - Customize submission messages

Click the Advanced tab to add more customization.

  • Edit the Submit Button Label to change the button that visitors click to submit their form. The default text is Sign Up. To change it, replace the text.
  • Add a Post-Submit Redirect to take customers to another page or an external site automatically after clicking the sign up button.
  • Add a Post-Submit Message to appear after a visitor submits a form. You can personalize this text and style it with the text toolbar. This message won't appear if a post-submit redirect is set up.
  • Use the Post-Submit HTML box to add code to display along with the post-submit message.
Note: Adding Post-Submit HTML is an advanced modification, and we're unable to troubleshoot custom code issues.

Step 5 - Save

Click Apply.

Here is an example of how the Newsletter Block appears:

Step 6 - Style the Newsletter Block

You can use Site Styles to change the appearance of your Newsletter Block. In the Home Menu, click Design, and then click Site Styles.

Scroll down to the Newsletter Block section. Options vary across templates, but you'll see some or all of the following style tweaks:

  • Style - Choose from Dark, Light, or Custom
  • Background Color
  • Padding
  • Heading Color - Available with the Custom style
  • Text color - Available with the Custom style
  • Button Color
  • Button Text Color - Not available when the button style is set to Outline
  • Alternate options (for example, Alternate Background Color) - Available in some templates. These tweaks affect Newsletter Blocks outside the main content area, such as footers or page headers, to help them stand out against different background colors.

In the other sections of Site Styles:

  • Use the Heading tweaks (usually Heading 2) to change the title font.
  • Use the Body tweaks to change the rest of the text's font.
  • The text sizes can't be changed.
  • Use the tweaks in the Buttons section to customize the Submit button's style and shape. To learn more, visit Styling buttons.

Track Newsletter signups

Use Form & Button Conversions to see how visitors engage with your newsletter signup forms. You can track your form submission conversion rate, which compares the number of views a form received with the number of submissions it got.


The post-submit message isn't appearing.

If you've set the Newsletter Block Style tweak to Light and the background color to white, this places white text over and white background, making text difficult to see. Change either tweak to resolve this issue.

The number of submissions doesn't match the number of subscribers

If you choose Email Campaigns or Mailchimp as your storage option, double opt-in is enabled automatically. This requires customers to confirm their submissions via email before being added to your audience. Some customers might not complete the process, which can cause discrepancies.

To learn how to disable double opt-in in your Mailchimp settings, visit Using Mailchimp with Squarespace. You can't disable double opt-in in Squarespace Email Campaigns.

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Using Newsletter Blocks