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Using Instagram with Squarespace

Instagram is a photo sharing app. This guide explores different ways you can use Instagram with Squarespace. 

Here's what you can do with this integration: 

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Connect your Instagram account

Before you start using Instagram with Squarespace, you need to connect your account:

  1. Log out of all Instagram accounts. 
  2. In the Home Menu, click Settings.
  3. Click Connected Accounts.
  4. Click Connect Account.
  5. Select Instagram from the Social Accounts menu. 
  6. Log in using your Instagram username and password. 

Add a social icon

You can add an Instagram social icon that links to your Instagram profile: 

  1. In Connected Accounts, click your Instagram account to open Instagram Settings. 
  2. Ensure Show Social Icon is checked. 
  3. Click Save. 

The Profile URL is automatically set to lead visitors to your Instagram profile.

Note: After connecting Instagram to Squarespace in this step, the social icon will automatically display in most templates, but not all of them. You can also add social icons using the Social Links Block. Learn how these icons display in your template in our template guides.

Pull content from Instagram using blocks

You can display your Instagram feed on your pages using the Instagram Block. This is a great way to create a gallery of your Instagram photos without using Gallery Blocks or Gallery Pages.

If you add the Instagram Block, ensure Download Data is checked in your Instagram Settings. This allows photos to automatically sync from Instagram. 

Note: The Instagram Block updates the feed about every 30 minutes. To refresh the connection between Squarespace and Instagram, return to Connected Accounts, click your Instagram account, and then click Reset Data.

Tag products on Instagram

Use Shopping on Instagram to tag Squarespace products in your posts, which allows followers to shop from your store without leaving the Instagram app. To learn more, visit Tagging products on Instagram.


My site is connecting the wrong Instagram account

If you're logged into Instagram when you connect your account, your site will automatically connect the account you're logged into. To resolve this, ensure you're logged out of Instagram's website before connecting your account.

  1. Go to Instagram's website.
  2. Click .
  3. Select Log Out.


After you log out, you can reconnect Instagram using the login credentials for the correct account.

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Using Instagram with Squarespace