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Managing form and newsletter storage

When you add forms to your site, you'll select where to store the information visitors submit. In this guide, you’ll learn about the different form storage options. If you see an “Add storage to this form” message, follow this guide.

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Storage options

Below, you'll see a list of all the possible storage options for forms on your site, though not all options are available for every form. To learn more about each option, click the link:

  • Squarespace Email Campaigns - Add subscribers to mailing lists in Squarespace's built-in email marketing feature
  • Email address - Send form submissions to an email address
  • Google Drive - Send form submissions to a spreadsheet in Google Drive
  • Mailchimp - Send form submissions to an audience in Mailchimp or sync your Commerce store's orders, products, and customer information
  • Zapier - Use form submissions to trigger actions in other apps through Zapier

Keep in mind:

  • At least one storage option is required per form. If you don't select a storage option, the form won't have a place to send submissions, and visitors won't be able to submit the form.
  • As a backup, you can select multiple storage options for a form. For example, you can send new form submissions to an email address and connect the form to Google Drive.
  • Squarespace Email Campaigns is the only option that stores submissions within your Squarespace site. For other storage options, submissions pass through your Squarespace site directly to those options.

Squarespace Email Campaigns

Email Campaigns is an add-on subscription available on all website plans. To get a sense of how Email Campaigns works, you can build and send campaigns on a free trial before subscribing.

Squarespace Email Campaigns is Squarespace's built-in email marketing feature. To build an audience for your campaigns, connect a form to an Email Campaigns mailing list. This stores email addresses in mailing lists within your site so you can send on-brand newsletters and campaigns to your subscribers.

Supported forms

Email Campaigns storage is available for

  • Newsletter blocks
  • Newsletter signup at checkout
  • Promotional pop-ups
  • Cover page newsletter signup (version 7.0)

Connect a form to Email Campaigns

To connect a form to Email Campaigns:

  1. In the form's storage options, click Squarespace Email Campaigns.
  2. Select a list from the Mailing List menu. If you haven't created a mailing list in the Email Campaigns dashboard, a default list will be generated.

You can connect to an Email Campaigns mailing list even if you haven't subscribed to Email Campaigns.

Manage submissions

View and manage your newsletter subscribers from your Email Campaigns dashboard. To learn more, visit Building mailing lists.

A subscription confirmation email is enabled by default for most forms. If there's a discrepancy between subscribers and form submissions, it probably means some people didn't confirm via email.

Email address

To receive an email when a visitor submits a form, use the Email storage option. The default email address is the administrator's account email address.

Supported forms

Email address storage is available for:

Connect a form to an email address

The administrator's email address is connected by default when a form block is created. To send form submissions to a different email address, use the following steps:

  1. In the form's storage options, click X next to the address.
  2. Enter a different email address.

Keep in mind:

  • Only one email address can connect to each form. To send form submissions to multiple email addresses, your email provider might have an option to automatically forward emails to additional addresses. Here are instructions for Gmail.
  • If the administrator changes their account email address, or if you purchase a Google Workspace subscription, form storage won't update automatically. To receive form emails at a new address, change the storage manually.

Manage submissions

View and manage your form submission emails in your email address's inbox. Form submission emails have some HTML formatting. Each email includes the following information and can't be customized:

  • Subject Line - Form Submission - Form name - Subject
  • From - form-submission@squarespace.info (previously no-reply@squarespace.info)
  • Body - All form fields on separate lines and "Sent via [Your Site Title])”

If your form includes an email address field, you can reply to the email to respond to the person who submitted the form.

If you're having trouble replying to the email, your email provider might not support replying directly. Instead, copy the email address and create a new email.

Google Drive

To send forms submissions to a spreadsheet, connect to Google Drive. This can be useful for managing large amounts of form submissions that you can share or export to another system.

Supported forms

Google Drive storage is available for:

  • Form blocks
  • Newsletter blocks
  • Promotional pop-ups
  • Cover page forms (version 7.0)

Connect a form to Google Drive

To connect a form to Google Drive:

  1. In the form's storage options, click Connect on Google Drive.
  2. Log into your Google account.
  3. Click Allow in the message to allow Squarespace to connect to Google Drive.
  4. Enter a Spreadsheet Name. This creates a new spreadsheet for your form submissions.

Keep in mind:

  • The form must connect to a new, empty spreadsheet. You can't use forms with existing spreadsheets.
  • Forms can’t connect to a specific tab within a spreadsheet.
  • Forms can't connect to a spreadsheet in a shared drive.
  • If you disconnect Google Drive then reconnect within the same form, it will reconnect to the correct spreadsheet.
  • You can connect up to 50 forms to a single Google Drive account. If you connect an additional form, Google Drive disconnects the oldest form connection to keep the total at 50. To avoid this, ensure you keep track of the number of forms connected to your Google Drive account.
  • In Google, you can enable notifications for new form submissions to your spreadsheet.

Manage submissions

View the spreadsheet with your form submissions in Google Drive. Each form field option displays in a single cell in the spreadsheet.

Certain form block options, such as name or address, display multiple fields in the form but still count as one option. It's not possible to have name or address data display in multiple cells in the spreadsheet.

The date form field follows US formatting, which might conflict with your Google Sheets settings. To avoid issues, ensure your connected spreadsheet uses the US date format.

For more help with Google Drive, visit Google's overview.

Mailchimp

The Mailchimp integration, a premium feature, and the Mailchimp extension, are available in Business and Commerce plans.

To build an audience for email campaigns, you can connect a form to a new Mailchimp audience. This is useful for newsletter subscription forms and pop-ups.

Supported forms

Mailchimp storage is available for:

  • Form blocks
  • Newsletter blocks
  • Newsletter signup at checkout
  • Promotional pop-ups
  • Cover page forms (version 7.0)

Connect a form to Mailchimp

To connect a form to a Mailchimp account:

  1. In the form's storage options, click Connect on Mailchimp. If you don't see Mailchimp listed, click Connect other services first.
  2. Log into a Mailchimp account.
  3. Select a Mailchimp audience from the drop-down menu.

Keep in mind:

  • The form must connect to a new, empty Mailchimp audience. You can't use forms with existing Mailchimp audiences.
  • Per Mailchimp's policy, forms can't exceed 30 fields.
  • The storage drop-down menu can show a maximum of 100 audiences.
Tip: You can sync your Squarespace products, orders, and customer information to your Mailchimp account by connecting the Mailchimp extension. While we work with third-party services to ensure Squarespace Extensions work properly, extensions fall outside our scope of support. We can help with connecting or disconnecting your extensions. For all other questions, contact the extensions provider directly.

Manage submissions

View and manage your newsletter subscribers in your Mailchimp account. To learn more, visit Mailchimp’s documentation.

A confirmation email is enabled by default, which requires new subscribers to confirm their subscription via email. If there's a discrepancy between subscribers and form submissions, it probably means some people didn't confirm via email. To learn how to disable this, visit Using Mailchimp with Squarespace.

Zapier

The Zapier integration is premium feature available in Business and Commerce plans.

To send form submissions to other apps, connect your form to the online automation tool Zapier. Using actions called Zaps, Zapier can integrate your form with other services including:

  • ConvertKit
  • Salesforce
  • Slack
  • Trello

Supported forms

Zapier integration is available for:

  • Form blocks
  • Newsletter blocks
  • Cover page forms (version 7.0)

For more help connecting your forms to Zapier and managing submissions, visit Adding form integrations with Zapier.

Send test forms (Recommended)

After connecting to storage, we recommend sending a few test form submissions to see how it works.

If you’re testing a newsletter at checkout, complete a test order and check the option to subscribe to your newsletter.

Tips for connecting multiple forms

If you have more than one form on your site and want them to connect to the same storage, review the following information.

Squarespace Email Campaigns

You can connect an unlimited number of forms to a mailing list, but each form can connect to only one mailing list at a time. To connect to multiple mailing lists, add multiple newsletter blocks.

Email address

You can connect multiple forms to the same email address. To help you see which form a visitor filled out, the subject line includes the form name.

Mailchimp and Google Sheets

If possible, we recommend using a different audience or spreadsheet for each form. If you connect more than one form to the same audience or spreadsheet, your forms could drop submission data or disconnect from storage.

If you choose to connect multiple forms to one audience or spreadsheet, each form must be absolutely identical. Any discrepancies between type, name, or arrangement of fields between forms will create errors.

Use the following steps to troubleshoot any issues:

  1. Disconnect the storage option.
  2. If you're using Mailchimp, reset the Mailchimp connection for each form.
  3. Check each form to confirm all fields are identical.
  4. Reconnect the storage option for each form.

Troubleshooting

If you’re having trouble with your form or newsletter, review our troubleshooting steps.

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Managing form and newsletter storage