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Managing form and newsletter storage

When you add forms to your site, you'll select where to store the information visitors submit. In this guide, you’ll learn about form storage options, how to select or change where submissions are sent, and some things to keep in mind. If you see an “Add storage to this form” message, follow this guide.

Tip: For the steps to find the storage options for each type of form, skip to Find storage.

Where you can send form submissions

At least one storage option is required per form. If you don't select a storage option, the form won't have a place to send submissions, and visitors won't be able to submit the form.

To build an audience for email campaigns, you can connect a form to a Squarespace Email Campaigns mailing list. This stores email addresses in mailing lists within your site so you can send on-brand newsletters and campaigns to your subscribers.

Email Campaigns storage is available for:

  • Cover Page newsletter forms
  • Newsletter Blocks
  • Newsletter signup at checkout
  • Promotional pop-ups

Keep in mind:

  • Email Campaigns storage isn't available for Form Blocks.
  • A subscription confirmation email is enabled by default. If there's a discrepancy between subscribers and form submissions, it probably means some people didn't confirm via email.

To receive an email when a visitor submits a form, use the Email storage option. The default email address is the Administrator's account email address.

Email address storage is available for:

  • Cover Page forms
  • Form Blocks

Keep in mind:

  • Only one email address can connect to each form. To send form submissions to multiple email addresses, your email provider might have an option to automatically forward emails to additional addresses. Here are instructions for Gmail.
  • If the Administrator changes their account email address, or if you purchase G Suite subscription, form storage won't update automatically. To receive form emails at a new address, change the storage manually.

To send forms submissions to a Google Sheet, connect to Google Drive. This can be useful for managing large amounts of form submissions in a spreadsheet you can share or export to another system.

Google Drive storage is available for:

  • Cover Page forms
  • Form Blocks
  • Newsletter Blocks
  • Promotional pop-ups

Keep in mind:

  • You’ll need a Google account. If you don’t have one, create a new account first.
  • The form must connect to a new, empty Google Sheet.
  • You can't use forms with an existing sheet.
  • Forms can’t connect to a specific tab within a sheet.
  • Form Block date fields follow US formatting, which might conflict with your Google Sheets settings. To avoid issues, ensure your connected Google Sheet uses the US date format.
  • If you disconnect Google Drive then reconnect within the same form, it will reconnect to the correct Google Sheet.
  • You can connect up to 50 forms to a single Google Drive account. If you connect an additional form, Google Drive disconnects the oldest form connection to keep the total at 50. To avoid this, ensure you keep track of the number of forms connected to your Google Drive account.
  • In Google, you can enable notifications for new form submissions to your Google Sheet.

The Mailchimp integration is a Premium feature available in Business and Commerce plans.

To build an audience for email campaigns, you can connect a form to a new Mailchimp audience. This can be useful for newsletter subscription forms and pop-ups.

Mailchimp storage is available for:

  • Cover Page forms
  • Form Blocks
  • Newsletter Blocks
  • Newsletter signup at checkout
  • Promotional pop-ups

Keep in mind:

  • The form must connect to a new, empty Mailchimp audience.
  • You can't use forms with existing Mailchimp audiences.
  • To connect multiple forms to one Mailchimp audience, keep the form fields and settings exactly the same. Any differences can cause Mailchimp to drop or reject form submissions.
  • Per Mailchimp's policy, forms can't exceed 30 fields.
  • Double opt-in is enabled by default, which requires new subscribers to confirm their subscription via email. If there's a discrepancy between subscribers and form submissions, it probably means some people didn't confirm via email. To learn how to disable double opt-in, visit Using Mailchimp with Squarespace.
  • The Storage drop-down menu can show a maximum of 100 audiences.
The Zapier integration is a Premium feature available in Business and Commerce plans.

To send form submissions to other apps, connect your form to the online automation tool Zapier. Using actions called Zaps, Zapier can integrate your form with other services including:

  • ConvertKit
  • Salesforce
  • Slack
  • Trello

Zapier integration is available for:

  • Cover Page forms
  • Form Blocks
  • Newsletter Blocks

For more help, visit Adding form integrations with Zapier.

Saving submissions to your Squarespace account

Squarespace Email Campaigns is the only option that stores submissions within your Squarespace site. For other storage options, submissions pass through your Squarespace site directly to those options.

Connect multiple storage options to a form

As a backup, you can select multiple storage options for a form. For example, you can send new form submissions to an email address and connect the form to Email Campaigns.

Connecting to storage options

To connect a form to Email Campaigns:

  1. Under Storage options, click Squarespace Email Campaigns.
  2. Select a list from the Mailing List menu.
  3. Click Apply or Save to save your changes.

The Administrator's email address is connected by default when a Form Block or Cover Page form is created. To send form submissions to a different email address, use the following steps:

  1. Under Storage options, click X next to the address.
  2. Enter a different email address.
  3. Click Connect. The address box will display Sending to when it's successfully connected.
  4. Click Apply or Save to save your changes.

To connect a form to Google Drive:

  1. Under Storage options, click Google Drive. If you don't see the Google Drive option, click Connect other services first.
  2. Log into your Google account.
  3. Click Accept in the message to allow Squarespace to connect to Google Drive.
  4. Enter a Spreadsheet Name. This creates a new Google Sheet for your form submissions.
  5. Click Apply to save your changes.

To connect a form to a Mailchimp account:

  1. Under Storage options, click Mailchimp. If you don't see the Mailchimp option, click Connect other services first.
Tip: If you’re editing a Form or Newsletter Block, click Don’t have a Mailchimp account? below the Mailchimp button to create a new account and automatically connect it to the block.
  1. Log into a Mailchimp account.
  2. Select a Mailchimp audience from the drop-down menu.
  3. Check or uncheck Require Double Opt-In After Subscribing to decide if visitors must confirm their subscription via email. Learn more about double opt-in in Using Mailchimp with Squarespace.
  4. Click Apply or Save to save your changes.

For more help, visit Adding form integrations with Zapier.

Manage form submissions

You can view and manage your newsletter subscribers from your Email Campaigns dashboard. To learn more, visit Building mailing lists.

You can view and manage your form submission emails in your email address's inbox. Form submission emails have some HTML formatting. Each email includes the following information and can't be customized:

  • Subject Line - Form Submission - Form Name - Subject
  • From - no-reply@squarespace.info
  • Body - All form fields on separate lines and "Sent via [Your Site Title])”

Reply to a form submission email

If your form includes an email address field, you can reply to the email to respond to the person who submitted the form.

If you're having trouble replying to the email, your email provider might not support replying directly. Instead, copy the email address and create a new email.

To view the Google Sheet with your form submissions, open it from Google Drive. For more help with Google Drive, visit Google's overview.

You can view and manage your newsletter subscribers from your Mailchimp account. To learn more, visit Mailchimp’s documentation.

For more help, visit Adding form integrations with Zapier.

Find storage

If you're not sure where to find your form's storage options, follow the steps below. For full setup instructions for different forms, visit the linked guides.

To edit storage options in a Cover Page form:

  1. In the Home Menu, click Pages, then click the Cover Page with the form.
  2. Click Action.
  3. Click Edit Form or Edit Newsletter Signup.
  4. Click Storage.

To edit storage options in a Form Block:

  1. In the Home Menu, click Pages, then click the page with the Form Block.
  2. Click Edit on the page.
  3. Click Edit on the block.
  4. Click the Storage tab.

To edit storage options in a Newsletter Block:

  1. In the Home Menu, click Pages, then click the page with the Newsletter Block.
  2. Click Edit on the page.
  3. Click Edit on the block.
  4. Click the Storage tab.

To edit storage options in a newsletter signup at checkout:

  1. In the Home Menu, click Commerce, then click Checkout.
  2. Click Select a mailing list.

To edit storage options in a promotional pop-up:

  1. In the Home Menu, click Marketing, then click Promotional Pop-Up.
  2. Click Action, then select Sign up for a newsletter
  3. Select an option under Storage Options.

Send test forms (Recommended)

After connecting to storage, we recommend sending a few test form submissions to see how it works.

If you’re testing a newsletter at checkout, complete a test order and check the option to subscribe to your newsletter.

Tips for connecting multiple forms

If you have more than one form on your site and want them to connect to the same storage, review the following information.

Squarespace Email Campaigns

You can connect an unlimited number of forms to a mailing list, but each form can connect to only one mailing list at a time. To connect to multiple mailing lists, add multiple Newsletter Blocks.

Email address

You can connect multiple forms to the same email address. To help you see which form a visitor filled out, the subject line includes the form name.

Mailchimp and Google Sheets

If possible, we recommend using a different Mailchimp audience or Google Sheet for each form. If you connect more than one form to the same Mailchimp audience or Google Sheet, your forms could drop submission data or disconnect from storage.

If you choose to connect multiple forms to one Mailchimp audience or Google Sheet, each form must be absolutely identical. Any discrepancies between type, name, or arrangement of fields between forms will create errors.

Use the following steps to troubleshoot any issues:

  1. Disconnect the storage option.
  2. If you're using Mailchimp, reset the Mailchimp connection for each form.
  3. Check each form to confirm all fields are identical.
  4. Reconnect the storage option for each form.

Troubleshooting

If you’re having trouble with your form or newsletter, review our troubleshooting steps.

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Managing form and newsletter storage