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Customizing title formats

You can use title formats to customize how the titles of your homepage, collections, and items display in browser tabs. Title formats also tell search engines what to display in search results.

Go to the SEO panel

In the Home Menu, click Settings, and then click SEO.

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Homepage Title Format

The Homepage Title Format sets the title of your homepage. This displays your Site Name by default, using the variable %s.

Note: To edit your Site Name, go to the Design panel, and then click Logo & Title. For more information, visit Adding a site title.

The Homepage Title Format sets what browsers display when someone visits your homepage.

This also affects how your site appears in search engines.

Collection Title Format

The Collection Title Format sets the title of any other page on your site. This displays Collection Title — Site Name by default, using the variables %c and %s.

The Collection Title generates from the Page Title, which you can adjust in each Page Settings.

The Collection Title Format sets what browsers display when someone visits any other page on your site.

This also affects how individual pages appear in search engines.

Note: The Collection Title Format also sets your podcast's title in iTunes. For more information on podcasting, visit Podcasting with Squarespace.

Item Title Format

The Item Title Format sets the title for blog posts, events, album tracks, or products. This displays Item Title — Site Name by default, using the variables %i and %s.

The Item Title Format sets what browsers display when someone visits a blog post, product, event, or album track on your site.

This also affects how your items appear in search engines.

Title format variables

You can change the order of your titles by typing a combination of the following variables in the Title Format boxes:

  • %s - Site Title
  • %c - Collection Title 
  • %i  - Item Title

You can also enter your own text in addition to the variables.

Note: Hover over the "?" icon to display a list of the supported variables.

How should I use title formats?

You can use title formats to give information priority in the browser tab. This can help you emphasize your brand or create consistency across your site. You can also use page title ordering to control how your site is described on search engines.

Here are some recommendations:

Placing the site name first

If you place the Site Name first in the Homepage, Collection, or Item Title Format field, the name of your site will match all search terms related to your site's content, rather than focusing on a specific collection or item.

This method may be a good choice for businesses or companies who want to draw more attention to their main brand.

Placing the collection or item title first

If you place the Collection or Item title first in any of the Title Format fields, you're placing more importance on the individual content getting picked up in search results, rather than just the site name itself.

For example, bloggers want to have their blog posts ranked higher in search results might set the Item Title (such as blog post name) to display first. Others may want to draw attention to a specific page and could set the Collection Title to display first.

Note: For more information on SEO and improving your site's visibility on search engines, visit Increasing your site's visibility to search engines
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Customizing title formats