Reach a wider audience by sharing content between Instagram and Squarespace.

Instagram is a photo sharing app. This guide explores different ways you can use Instagram with Squarespace.

Here's what you can do with this integration:

Before you begin

Ensure you're logged out of Instagram's website if you're using a computer, or the Instagram app if you're on mobile. Otherwise, your site will automatically connect to the account you're logged into. Visit Instagram's Help Center for full instructions on how to log out of Instagram.

Note: If you're using a single login for multiple Instagram accounts, you need to create separate login credentials for each Instagram account you want to connect to your Squarespace site. Learn more in Instagram's Help Center.

Connect your Instagram account

To authorize your account:

1. Open the Connected Accounts panel.
2. Click Connect Account.
3. Select Instagram from the Social Accounts menu.
4. Log in using your Instagram username and password.

Note: If you encounter a 400 error referencing off-Facebook activity when you attempt to connect Instagram, ensure the Future off-Facebook activity toggle is on in your Facebook account's privacy settings. For more details, visit Facebook's documentation.

Add a social icon

1. Open the Social Links panel.
2. Add your Instagram profile link.
3. Check Show Social Icon.
4. Click Save.

For more detailed steps, visit Adding social links.

After adding your Instagram link, the social icon will automatically display in most templates, but not all of them. You can also add social icons using the social links block.

Pull content from Instagram using a block

You can display your Instagram feed on your pages using the Instagram block. This is a great way to create a gallery of your Instagram photos without using gallery blocks or gallery pages.

If you add the Instagram block, check Download Data in your Connected Accounts to automatically sync photos from Instagram.

The Instagram block updates the feed about every hour. To refresh the connection between Squarespace and Instagram, return to Connected Accounts, click your Instagram account, and then click Reset Data.

Tag products on Instagram

Use Shopping on Instagram to tag Squarespace products in your posts, so followers can shop from your store without leaving the Instagram app. To learn more, visit Selling products on Facebook and Instagram.

Add appointment booking to Instagram

Connect Acuity Scheduling with Instagram by adding a Book button to your Instagram Business Profile. When clients click this button, they can schedule appointments with you without leaving Instagram. Learn more in Adding appointment booking to Instagram.

Instagram Direct

Use Instagram Direct to send your site URL in threaded messages to other Instagram users. To ensure the right information appears with your URL in an Instagram Direct message, always share the correct version of the URL. We also recommend adding a social sharing logo to your site; usually, social media platforms choose this image to share in posts and messages.

If Instagram shows the wrong image or content with your URL, use Facebook's debugger tool to ensure that Instagram is looking for the most up-to-date version of your site. Visit Instagram's Help Center for more troubleshooting tips.