Your eCommerce store is more than a website; it's an extension of your business and brand. By following the videos below, you can set up your store, add products, manage sales, and improve your SEO. Squarespace's Commerce features are robust and customizable, so feel free to pause the videos at any time to refer to a guide in the More resources section for step-by-step instructions. You can also sign up for a live, expert-led webinar for more help launching your online store.
This guide applies to version 7.1 only. For information about version 7.0, visit the guide for version 7.0. If you're not sure what version your site is on, follow these steps to check.
Commerce and payment processors are Premium features available in Business and Commerce plans.
Setting up your account
Start a free, 14-day trial and begin managing your products. You can sell gift cards and subscriptions, create sales, and offer discounts. Customize products with images, variants, forms, and other features. Then organize your products to create a beautiful and simple shopping experience for your customers. Connect a payment processor and upgrade to paid service to start selling.
Create a Store Page to begin adding products, and style the page to match your site. You can sell gift cards and physical, digital, and service products. Add variants, images, and tags and categories to help customers find what they're looking for.
Connecting payment processors
Connect a payment processor to accept credit cards, PayPal, Venmo, and Apple Pay. You can accept various payment methods and currencies online, and accept in-person sales using Squarespace Point of Sale. Create tax rules to charge tax in different countries, states, and cities.
Setting up your store
After connecting a payment processor, customize your checkout flow and run test orders to better understand your customer's user experience. Style the checkout page to match your brand.
Adding a shipping option
Add shipping options to ship locally and around the world. Offer free shipping, flat-rate shipping, or custom shipping amounts based on a product's weight and dimensions.
Creating discounts and promotions
Create discounts and promotion to drive sales. You can offer single-use discounts, discounts for orders over a certain amount, or special sale pricing. Track discount use to see which discounts are most effective.
Fulfill and refund orders from the Orders panel. Add tracking numbers to better organize customer purchases.
Selling in person with Squarespace Point of Sale
Sell in person using the Squarespace Commerce App as a point of sale device at markets or craft fairs. Connect Square to integrate cash and in-person card sales with your online store. Sales you make using Squarespace Point of Sale will update your inventory, display in the Orders panel, and factor into your sales analytics.
Sending marketing emails
Create on-brand marketing emails using Squarespace Email Campaigns, and ensure your site is following our SEO best practices to help with your search rankings. Add social links so visitors can connect with you on social channels.
Use built-in analytics to track key statistics like revenue, order volume, and conversion. You can see which channels visitors use to find your site, what your popular products and pages, and how successful your abandoned cart recovery is.